Future Salad, a Hong Kong Food-tech Company, Brand Evolution - #ReimagineSalad
PR98332
HONG KONG, Oct. 18, 2022 /PRNewswire=KYODO JBN/ --
Future salad, a Hong Kong food-tech company established in 2020 has been
expanding into the overseas market. During this time, it has been enjoyed and
supported by over 10,000 celebrities and influencers and has already recorded
over 200 million online exposures through social media platforms and has
reached a US$5.2 million turnover last year. To reach further future
developmental needs, the brand has announced its release of a new stage in the
second half of Year 2022.
New Visual Identity and First Brand Store
Future Salad has recently opened brand new stores in Hong Kong hotspots:
Queensway Plaza, Times Square and Harbour City. The stores are not only in
convenient locations for consumers, but the futuristic stores offer great spots
for taking photos.
Future Salad has undergone various new stages to keep up with market trends.
The brand-new image combines a charismatic personality, with new-generation
food technology elements.
Brand New Product - Salad Drink Mix
Future Salad is always striving to make this a consumer centered product. The
brand has now announced new products, including "Anti-aging Salad Drink Mix
#E4ERYOUNG" and other Salad Drink Mix series produced of natural fruits and
vegetables. The brand has also considered comments from new and existing
customers to launch "Kids Salad Drink Mix #KidsSalad" at the end of this year,
collaborating with the famous worldwide cartoon "Baby Shark" and hoping to
target the family market.
Angus Au, Co-founder & Chief Marketing Officer said: "People around the world
are paying more attention to healthy diets, but there has always been a lack of
healthy, effective and delicious healthy foods on the market. Future Salad is
addressing that problem, offering solutions that are nutritious, convenient,
delicious, safe, and affordable."
Completed Pre A+ Round of Fundraising
Recently, there has been a significant focus on food technology, healthier
foods, and vegan options due to an increased awareness of environmental
protection in a bid to reduce carbon emissions. During this time, food brands
such as Oatly and Beyond meat have managed to cater to all types of consumers,
which has allowed them to achieve rapid business growth and are valued at
billions of US dollars. Future Salad has also achieved rapid business growth.
During the Pre A+ round of fundraising involving multiple investors, including
Mighty Earner Limited, Casetify's CEO and Co-founder Wesley Ng, Alliance
Achievement Development Holdings Limited, Gobi Partners GBA, Vectr Ventures,
raised a total of US$3 million. The company's market value exceeded US$26
million.
The new funds will allow the company to recruit teams, expand its market share
in the existing market and enter new markets such as Japan, South Korea,
Europe, the United States, and mainland China. The brand will accelerate the
launch of new future salads with different functions and types to meet the
market's needs. The potential products are Kids Salad Drink Mix, salad cookies,
salad gummy, salad jelly and salad chocolate.
Celebrating Second Anniversary
To thank the celebrities, influencers, and loyal consumers for their love and
support, the brand held the second-anniversary event in Repulse Bay, Hong Kong,
to announce its evolution. All attendees were welcomed with various booths,
including Future Salad, Youtuber "Manner", % Arabica, L7A, Dr Reborn,
1Kommunity, and Somersby and all enjoyed and celebrated this memorable moment.
SOURCE: Future Salad
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=431734
Caption: (Top left) Future Salad celebrated its second anniversary, which invited
celebrities and influencers to join the event; (Top right) New shop opened at
Queensway Plaza; (Bottom left) Brand New Product - Salad Drink Mix; (Bottom
right) New shop opening event at Queensway Plaza, with the support of
influencers and business partners.
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