L'OCCITANE presents 'Forgotten Perfumery Plants: Fragrance Revelation for Innovation' at the 2022 World Perfumery Congress
PR96684
GENEVA, June 23, 2022 /PRNewswire=KYODO JBN/ --
Pascal Portes, who leads the R&D department of the fragrance and natural
ingredients division at L'OCCITANE en Provence will speak at the 2022 World
Perfumery Congress in Miami Beach, Florida, June 29th to July 1st. Pascal
Portes will present 'Forgotten Perfumery Plants: Fragrance Revelation for
Innovation', 8 a.m. to 8:30 a.m. EDT Thursday, June 30th.
For centuries, a multitude of plants have been used to create perfumes, which
have been largely forgotten over time. Today, these forgotten perfumery plants
represent an intriguing source of innovation in the development of natural raw
materials. L'OCCITANE en Provence has collaborated with the Chemistry Institute
of Nice, France, and the International Perfume Museum in Grasse, in an R&D
project that not only revives precious historical heritage but offers insights
into the link between ingredient sourcing and biodiversity regeneration.
'As Nature is the largest R&D laboratory on the face of the earth, at
L'OCCITANE, we're like explorers who set off towards unknown lands with
boundless enthusiasm, never knowing what we're going to discover.' – Pascal
Portes
This unique R&D project seeks to rediscover and explore forgotten perfumery
plants, and to evaluate the possibility of reintroducing them as present-day
ingredients. Hundreds of books were studied, and a variety of experts were
inter¬viewed. Data was collected regarding identity, history, symbolism, uses,
smell, medicinal properties, and hypotheses as to the reason plants may have
been forgotten, and with the information obtained, a database containing more
than eight hundred perfumery plants was created. The interest of L'OCCITANE en
Provence to respect biodiversity led to a closer look into Hawthorn and Sweet
Clover, both identified as forgotten perfumery plants, and each having
ecological benefits in terms of biodiversity regeneration.
The Forgotten Plants project was researched and developed by:
P. PORTES, Laboratoires M&L, L'OCCITANE Group, A.S BOUVILLE, Institut de Chimie
de Nice, CNRS, Universite Cote d'Azur and Laboratoires M&L, J.C. LHOMMET,
Laboratoires M&L, L'OCCITANE Group and X. FERNANDEZ, Institut de Chimie de
Nice, CNRS, Universite Cote d'Azur and K. DA FONTE, Institut de Chimie de Nice,
CNRS, Universite Cote d'Azur
MEDIA CONTACT
groupcommunication@loccitane.com
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Source : L’OCCITANE en Provence
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