PR96684

GENEVA, June 23, 2022 /PRNewswire=KYODO JBN/ --

Pascal Portes, who leads the R&D department of the fragrance and natural

ingredients division at L'OCCITANE en Provence will speak at the 2022 World

Perfumery Congress in Miami Beach, Florida, June 29th to July 1st.  Pascal

Portes will present 'Forgotten Perfumery Plants: Fragrance Revelation for

Innovation', 8 a.m. to 8:30 a.m. EDT Thursday, June 30th.

For centuries, a multitude of plants have been used to create perfumes, which

have been largely forgotten over time. Today, these forgotten perfumery plants

represent an intriguing source of innovation in the development of natural raw

materials. L'OCCITANE en Provence has collaborated with the Chemistry Institute

of Nice, France, and the International Perfume Museum in Grasse, in an R&D

project that not only revives precious historical heritage but offers insights

into the link between ingredient sourcing and biodiversity regeneration.

'As Nature is the largest R&D laboratory on the face of the earth, at

L'OCCITANE, we're like explorers who set off towards unknown lands with

boundless enthusiasm, never knowing what we're going to discover.' – Pascal

Portes

This unique R&D project seeks to rediscover and explore forgotten perfumery

plants, and to evaluate the possibility of reintroducing them as present-day

ingredients. Hundreds of books were studied, and a variety of experts were

inter¬viewed. Data was collected regarding identity, history, symbolism, uses,

smell, medicinal properties, and hypotheses as to the reason plants may have

been forgotten, and with the information obtained, a database containing more

than eight hundred perfumery plants was created. The interest of L'OCCITANE en

Provence to respect biodiversity led to a closer look into Hawthorn and Sweet

Clover, both identified as forgotten perfumery plants, and each having

ecological benefits in terms of biodiversity regeneration.

The Forgotten Plants project was researched and developed by:

P. PORTES, Laboratoires M&L, L'OCCITANE Group, A.S BOUVILLE, Institut de Chimie

de Nice, CNRS, Universite Cote d'Azur and Laboratoires M&L, J.C. LHOMMET,

Laboratoires M&L, L'OCCITANE Group and X. FERNANDEZ, Institut de Chimie de

Nice, CNRS, Universite Cote d'Azur and K. DA FONTE, Institut de Chimie de Nice,

CNRS, Universite Cote d'Azur

MEDIA CONTACT

groupcommunication@loccitane.com

Photo - https://mma.prnewswire.com/media/1846389/LOCCITANE_2022_WPC.jpg

Logo - https://mma.prnewswire.com/media/1845958/L_OCCITANE_Logo.jpg

Source : L’OCCITANE en Provence