GfK's 2015 Sales Forecasts for Technology Products

PR57807

NUREMBERG, Germany, Sep. 9, 2014 /PRN=KYODO JBN/ --

     GfK has today announced the availability of its 2015 sales forecasts for

all major technology product categories worldwide.

    GfK's forecasts, called Target Setter, are built from weekly point of sale

(POS) data, gathered from GfK's global retail sales tracking in over 70

countries - the largest and most comprehensive dataset available. This makes

GfK's forecasts stand out for objectivity, transparency and reliability, being

substantially more accurate than forecasts based on shipment data.

    Available as a one-off purchase, GfK Target Setter includes all the major

technology product categories (audio products and multimedia, headsets, mobile

handsets, PCs, tablets, netbooks, cameras, camcorders, printing, TVs, video

products), forecasting what units will sell in what numbers, at what price, by

region. It also allows clients to drill down to country forecasts by month and

to see the sales impact of setting regional market share targets.

    Kevin Walsh, Forecasting Director at GfK comments, "With September now

begun, technology companies, distributors and retailers are looking to set

their 2015 budget and sales targets. These have far-reaching implications for

business, putting significant pressure on financial officers and strategy

planners to get it right first time. Because our forecasts use point of sale

data from our global retail tracking, we give our clients the confidence of

knowing that their financial planning is built upon the most reliable,

comprehensive and objective data available."

    For more information on GfK Target Setter, please contact Kevin Walsh on

kevin.walsh@gfk.com or +44-20-7890-9380 or visit

http://www.gfk.com/solutions/trends-and-forecasting/Pages/default.aspx

    About GfK

    GfK is the trusted source of relevant market and consumer information that

enables its clients to make smarter decisions. More than 13,000 market research

experts combine their passion with GfK's long-standing data science experience.

This allows GfK to deliver vital global insights matched with local market

intelligence from more than 100 countries. By using innovative technologies and

data sciences, GfK turns big data into smart data, enabling its clients to

improve their competitive edge and enrich consumers' experiences and choices.

    For more information, please visit http://www.gfk.com or follow GfK on

Twitter: https://twitter.com/GfK_en

    SOURCE: GfK