2015/3/23 10:18

AsiaNet 59922


メルロ(オランダ)、2015年3月23日/PRニュースワイヤー/ --


http://photos.prnewswire.com/prnh/20150323/735845-a )

http://photos.prnewswire.com/prnh/20150323/735845-b )



本調査に関する詳細は:  http://www.gnt-group.com/as-en/about-gnt/media-events/press-releases/brazil-indonesia-colourful-and-diverse-worldGNT

Guido de Jager



情報源: GNTインターナショナル


Unique Global Insights Into Consumers' Food Habits: Naturalness is Key


MIERLO, The Netherlands, Mar. 23 / PRN=KYODO JBN/--

   Beauty is only skin deep. It's what's inside that counts. This well-known

saying does not only apply to interpersonal relationships, but also to food.

According to a recent global consumer survey conducted by market research

institute TNS on behalf of GNT, leading global provider of Colouring Foods, 66

percent of Europeans, Asians and Americans attach great importance to healthy

and natural food products. At Food Vision conference in Cannes, France, the

study's results, based on interviews with 5,000 consumers in ten countries,

will be presented for the first time. The survey explored what consumers

understand by natural food, how they perceive specific ingredients - especially

food colours - and how they evaluate labels and claims.

   (Logo: http://photos.prnewswire.com/prnh/20150323/735845-a )

   (Photo: http://photos.prnewswire.com/prnh/20150323/735845-b )

   Although the demand for natural products is a global trend, it expresses

itself differently in the various regions. In Asia, two thirds of consumers are

health conscious but lack time to investigate their food. By using mental

shortcuts, they try to avoid foods with additives like colourants. In Europe,

many consumers are not just principally concerned with healthy nutrition but

also invest a considerable amount of time and money to select the right

products (e.g. 27 percent of the French). Moreover, they specifically look for

natural colours.

   "The trend towards natural foods and ingredients has been on everyone's lips

for several years. Now, our global survey unveils its true scope. Combining the

study's findings with our long-time experience in natural colour solutions, we

can help food manufacturers to benefit from the changing demands of consumers

worldwide", says Dr. Hendrik Hoeck, Managing Director GNT Group. GNT supplies

more than 1,200 companies including seven of the ten biggest producers in the

world with Colouring Foods, made exclusively from fruits, vegetables and edible


   Further information on the study:



            Guido de Jager



    SOURCE: GNT International B.V.