China Eastern Taps on CyberSource to Combat Fraud and Elevate Customer Experience

PR61905

SHANGHAI, Sept. 23, 2015 /PRNewswire=KYODO JBN/ --

- One of China's leading airlines, China Eastern, teams up with CyberSource to

enhance fraud management capabilities

- CyberSource's holistic fraud management solution helps China Eastern to lower

operational costs while transforming customer experience

CyberSource, a Visa Inc. company (NYSE: V), and one of the world's largest

providers of eCommerce payment management services, today announced a

partnership with China Eastern Airlines Corporation Limited (China Eastern),

one of three major airlines in the country. This agreement will allow China

Eastern to safely accept online payments and elevate the overall customer

experience.

Through this partnership, China Eastern will have access to CyberSource's fraud

management tool, as well as support and expertise from CyberSource risk

analysts to customize its fraud screening operations. This will significantly

enable China Eastern to control its online fraud rate with the ability to

accept more genuine orders with confidence, while minimizing the rejection of

valid ones. In turn, this will improve the customer payment experience and

strengthen customer loyalty.

China Eastern ranks among the world's top five airlines in terms of the number

of passengers it carries, which totals almost 90 million annually. Its flight

network currently serves more than 1,057 destinations across 179 countries.

Emphasizing world-class customer service, the airline is recognized as one of

the top 100 brands in China[1]. As part of its drive to elevate customer

experience, the airline recognized fraud management as one of its top strategic

business priorities. By implementing effective fraud management practices

across its payment lifecycle, China Eastern will enable a higher number of

successful transactions, in turn enhancing customers' payment experience and

lowering operating costs.

"China is the largest travel market in Asia Pacific[2], with Chinese airlines

reporting a significant growth in traffic in the first quarter this year[3].

The country's aviation sector is robust and increasingly competitive," a senior

management executive of China Eastern stated. "Our aim is to deliver

world-class hospitality and travel experiences for our customers to

differentiate ourselves from the competition.  With CyberSource fraud

management solutions and expertise, we ensure secure payment acceptance,

improving the number of successful transactions, which leads to greater

customer satisfaction. On top of that, we can lower our total cost of operation

with stronger fraud management capabilities, boosting our competitive edge in

the dynamic airline industry."

CyberSource Decision Manager, which features the World's Largest Fraud

Detection Radar, will enable China Eastern to automatically screen more inbound

orders faster, with increased accuracy and less manual intervention.  This is

achieved with insights derived from over 68 billion transactions processed

annually by Visa and CyberSource, supplemented by over 260 real-time global

validation tests. To further refine its fraud screening and case management

services, China Eastern will be working with CyberSource Managed Risk Services.

This service will help China Eastern tailor its fraud management strategies,

enabling the airline to safely accept more domestic and international

transactions.

"Consumers have come to expect simplicity, functionality and convenience when

making travel bookings online. With our fraud management solutions and

services, we seek to help China Eastern enhance its overall payment

infrastructure so that it can accept payments securely, yet faster. We are

pleased to work with China Eastern to help it attain its business goals of

driving better customer experience and  reducing operating costs through the

optimization of its fraud management operations," said Poon Khye Wei, Senior

Regional Director, Greater China and Korea, CyberSource.

About CyberSource

CyberSource, a wholly-owned subsidiary of Visa Inc., is a payment management

company. Over 400,000 businesses worldwide use CyberSource and Authorize.Net

brand solutions to process online payments, streamline fraud management, and

simplify payment security. The company is headquartered in Foster City,

California and maintains offices throughout the world, with regional

headquarters in Singapore, Tokyo, Miami/Sao Paulo and Reading, U.K. CyberSource

operates in Europe under agreement with Visa Europe. For more information,

please visit http://www.cybersource.com/asiapacific.

About China Eastern Airlines

Headquartered in Shanghai, China Eastern Airlines Corporation Limited (China

Eastern) is one of three major airlines in mainland China. The airline has a

fleet of more than 500 long-haul and short-haul aircraft with an average age of

less than seven years. China Eastern's flight network includes 1,057 cities in

179 countries, serving nearly 90 million travelers annually, and ranking among

the world's top 10 airlines worldwide in terms of passenger volume. As an

official member of SkyTeam, Eastern Miles frequent flyers can enjoy travel

rewards with 20 SkyTeam member airlines and in 636 airport lounges globally.

In 2014, China Eastern was recognized as one of the "Top 50 most valuable

Chinese brands" by global brand communications agency WPP, and it was also

awarded the China Securities Golden Bauhinia Award for "Best Listed Companies".

The company was ranked in the top 10 of FORTUNE China CSR Ranking 2013.

China Eastern is committed to become a world-class airline that is "loved by

employees, preferred by customers, attractive to shareholders, and trusted by

the community". With the concept of "World-class hospitality with Eastern

charm", China Eastern aims to create splendid travel experiences for global

customers with an "accurate, delicate and precise" service quality. For more

information about China Eastern, please visit http://www.ceair.com/ or call +86

(95530).

Media contact:

Felicia Ang

Ying Communications

+65-9113-9636

felicia.ang@yingcomms.com  

[1] Millard Brown, Brandz Top 100 Most Valuable Chinese Brands 2014 (

https://www.millwardbrown.com/docs/default-source/global-brandz-downloads/china/BrandZ_2014_China_Top100_Report_EN.pdf

)

[2] Phocuswright, Asia Pacific Surpasses Europe to Become World's Largest

Regional Travel Market (

http://www.phocuswright.com/Travel-Research/Research-Updates/2013/Asia-Pacific-Surpasses-Europe-to-Become-World-s-Largest-Regional-Travel-Market#.VPhbBXyUeSo

), November 2013

[3] Centre for Aviation, China airline growth: 57% international surge while

domestic holds up and Hong Kong/Macau fall, May 30, 2015 (

http://centreforaviation.com/analysis/china-airline-growth-57-international-surge-while-domestic-holds-up-and-hong-kongmacau-fall-226730

)

SOURCE: CyberSource