Media Partners Asia

2016/4/19 17:02


AsiaNet 64137(0483)

【香港、シンガポール、ムンバイ2016年4月18日PR Newswire=共同通信JBN】Media Partners Asia(MPA)が18日公表した最新リポートによると、アジア太平洋地域のオンライン収益は、2016年の13億ドルから年間平均22%拡大し、2021年には350億ドルに達すると予測される。中国は引き続き最大の市場で、2021年にはアジア太平洋地域のオンラインビデオ収益の76%を占める。日本、オーストラリア、韓国、インドも大きく伸び、2021年には同地域のオンラインビデオ収益の17%を占める。

Photo - http://photos.prnasia.com/prnh/20160418/8521602480

「Asia Pacific Online Video Distribution(アジア太平洋地域のオンラインビデオ配信)」と題するこのリポートはアジア太平洋市場14カ所を対象にし、広告および加入者ベースのオンラインビデオに加え、モバイルおよび固定ブロードバンド・ネットワークの伸びを調査している。調査結果についてMPAのエグゼクティブディレクターであるビベク・コート氏は次のように語った。








▽Media Partners Asiaについて

Media Partners Asia(MPA)の分析は、メディア・通信業界のさまざまセクターを対象にし、データ、研究、実行可能な知見を提供して企業が新規市場への参入を拡大し現在の業績および将来の成長軌道を評価することを支援する。同社の顧客には、メディア・通信所有者、流通業者、政策決定者、通商組織、テクノロジー企業、金融機関などが含まれる。


Mike Savage

Editor, Media Business Asia


VP, Content, Media Partners Asia


Dir: +852 2815 8715

Tel: +852 2815 8710

Email: mike@media-partners-asia.com

Twitter: @MediaBizAsia

Media Partners Asia Limited, Suite 13A, 50 Stanley Street, Hong Kong

ソース:Media Partners Asia

Asia Pacific Online Video Opportunity Forecast at US$35 Billion by 2021


HONG KONG, SINGAPORE and MUMBAI, Apr. 18, 2016 /PRNewswire=KYODO JBN/ --

According to a new report published today by Media Partners Asia (MPA), Asia

Pacific online video revenue is expected to reach US$35 billion by 2021, an

average annual growth of 22% from US$13 billion in 2016. China will remain the

largest market, accounting for 76% of Asia Pacific online video revenue by

2021. Japan, Australia, Korea and India will also be significant, in aggregate

accounting for 17% of regional online video revenue by 2021.

Photo - http://photos.prnasia.com/prnh/20160418/8521602480

The report, entitled Asia Pacific Online Video Distribution, covers 14 Asia

Pacific markets, tracking the growth of advertising and subscription-based

online video, as well as mobile and fixed broadband networks. Commenting on the

report findings, MPA executive director Vivek Couto said:

"The growth of broadband, combined with slow but progressive change in content

licensing, is driving demand for online video services. However, the

distribution of driver local content online remains modest, especially outside

of China, India and Korea. This is evident in Southeast Asia, where broadband

penetration is growing rapidly but from a low base in most markets Telecom

operators in these markets are investing in broadband networks and integrating

with subscription-based online video platforms to help drive subscriptions.

This allows online video operators to utilize carrier billing, overcoming

market limitations in payment infrastructure. It's a bet to drive online video

consumption in the short term and ARPUs in the long term."

Online video advertising accounted for less than 15% of Asia Pacific digital ad

spend in 2015. This share will grow to 22% by 2021. Online video ad sales will

reach approximately US$22 billion by 2021 versus US$9 billion in 2016, a 19%

CAGR. China will represent more than 70% of the online video advertising pie by


In the online subscription video-on-demand (SVOD) segment, MPA expects total

paying customers to grow from 177 million by 2016 to 360 million by 2021, with

China contributing the majority. SVOD revenue will reach US$13 billion by 2021,

a 28% CAGR from US$3.7 billion in 2016. China will again contribute the

majority, representing more than 80% by 2021. The Southeast Asia SVOD

opportunity will grow rapidly but from a low base, representing about US$200

million in revenue by 2021.

Asia Pacific fixed broadband subs will reach 345 million in 2016, and grow to

425 million by 2021. Average broadband household penetration will grow from 35%

in 2016 to 41% in 2021. Mobile broadband will reach 79% of the Asia Pacific

population by 2021, versus 46% in 2016.

For more information, please contact Lavina Bhojwani:


About Media Partners Asia

Media Partners Asia (MPA) analysts cover a variety of sectors within the media

& telecoms industry, providing data, research and actionable insights that help

businesses expand their reach into new markets and benchmark their current

performance and future growth trajectory. Our clients include media & telecoms

owners, distributors, policymakers, trade bodies, technology companies and

financial institutions.

Mike Savage

Editor, Media Business Asia


VP, Content, Media Partners Asia


Dir: +852 2815 8715

Tel: +852 2815 8710

Email: mike@media-partners-asia.com

Twitter: @MediaBizAsia

Media Partners Asia Limited, Suite 13A, 50 Stanley Street, Hong Kong

SOURCE  Media Partners Asia