SHISEIDO Re-launches Its Hero Serum, Ultimune Power Infusing Concentrate With Global Celebrations For The #StrongSouls Within Us All

PR73827

TOKYO, June 3, 2018 /PRNewswire=KYODO JBN/--

Shiseido Company, LTD commemorated the re-launch of its hero serum, Ultimune

Power Infusing Concentrate with simultaneous celebrations all around the globe.

Kicking off in Paris on May 31st the festivities continued in Tokyo, Hong Kong,

Taipei, Bangkok and Singapore, culminating in Malibu, USA on June 1st. In

partnership with internationally celebrated dance artist and choreographer,

Koharu Sugawara, each event focuses on the virtue of inner strength, the

confidence it instills, and the joy it brings.

With Ultimune Power Infusing Concentrate taking center stage, this series of

events represents a significant milestone in SHISEIDO's brand rejuvenation

journey, underpinning the brand's VISION 2020.

Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate

cemented its status as the best-selling product in the SHISEIDO range, with one

bottle sold every 13 seconds.* This game-changing serum has received over 132

beauty awards globally**-more than any other product in SHISEIDO's portfolio in

the course of the brand's 145-year history. Ultimune Power Infusing Concentrate

was developed with an uncompromising commitment to fortifying the skin's inner

defenses, and the global #StrongSouls campaign is a motivating expression of

the product's end promise. A salute to the inner strength of every individual,

#StrongSouls invites each of us to embrace our own convictions, our personal

power and the empathy that unites us with others, through these shared

celebrations and the sense of positivity they evoke.

Marrying Art with Grace and Strength

With its inspiring imagery, the #StrongSouls campaign taps into both SHISEIDO's

enduring heritage as a distinguished beauty brand, and its position as a

progressive voice for women. The campaign film is shaped by the dance artistry

of Koharu Sugawara as she moves through the city of Tokyo. Through dance, she

conveys a story of deep emotion and with calculated nuance, she draws from her

own inner and outer strength to create the ultimate expression of joy and power.

Celebrate the power of inner strength and share in the joy that it brings with

Koharu Sugawara at https://youtu.be/ELYYRQkCYzc

Photo - https://photos.prnasia.com/prnh/20180603/2149066-1-a

Photo - https://photos.prnasia.com/prnh/20180603/2149066-1-b

For more event images, please follow SHISEIDO at www.instagram.com/shiseido/

To go behind-the-scenes, please visit:

https://www.image.net/ultimune_strongsouls2018

*Based on global sell-in data (January 2017–December 2017) in which 1 day is

counted as 24 hours

**Total number of awards globally (December 2017)

Contact: Shiseido Brand Unit

         Hiroko Ozeki

         hiroko.ozeki@to.shiseido.co.jp

SOURCE:  Shiseido Co Ltd