Burberry Introduces 'Her', The New Fragrance for Women

PR75598

LONDON, Oct. 5, 2018 /PRNewswire=KYODO JBN/ --

The new Burberry Her campaign stars British actress and model Cara Delevingne,

photographed by Juergen Teller in London.

   (Logo: https://mma.prnewswire.com/media/754877/Burberry_Logo.jpg )

  (Photo: https://mma.prnewswire.com/media/754878/Cara_Delevingne_Burberry.jpg )

     (Photo:

https://mma.prnewswire.com/media/754879/Cara_Delevingne_Jurgen_Teller.jpg )

   (Photo: https://mma.prnewswire.com/media/754880/Cara_Delevingne_London.jpg )

   (Photo:

https://mma.prnewswire.com/media/754881/Cara_Delevingne_Tower_Bridge.jpg )

  (Photo: https://mma.prnewswire.com/media/754883/Burberry_Her_Fragrance.jpg )

Burberry Her will be available from October 2018 on Burberry.com and at select

Burberry boutiques. It will additionally be available at specialty beauty

retail and department stores globally and online.

ABOUT THE CAMPAIGN

Cara Delevingne is captured by Jurgen Teller in a series of candid images

around her home town of London, and recorded her own rendition of 'Maybe it's

because I'm a Londoner', a song dedicated to the city she loves, as the

campaign's accompanying soundtrack.

ABOUT THE FRAGRANCE

Her Eau de Parfum is a vibrant, fruity and floral fragrance created by master

perfumer Francis Kurkdjian. It opens with a burst of red and dark berries,

featuring floral notes of jasmine and violet at the heart, with a base of dry

amber and musk.

Top notes: Red and dark berries - blackcurrant, blueberry and raspberry

Heart notes: Jasmine and violet

Base notes: Dry amber and musk

"Her Eau de Parfum by Burberry is unique because it is a memorable signature.

To achieve that, you need a strong accord, an olfactive story that translates

your vision. The combination of these sunburst berries and British spirit

blended with the ambery musky accord brings this very unique signature. You can

immediately recognise when someone is wearing it. It's a signature scent."

Francis Kurkdjian

ABOUT THE BOTTLE

The new bottle is inspired by the archival design of Burberry's first

fragrance, 'Burberrys for Men', which launched in 1981. Made from smooth curved

glass, the bottle can be personalised with engraved initials on a gold charm

around its neck.

THE COLLECTION

Her Eau de Parfum 100ml, 50 ml, 30ml and 7.5ml

Body Lotion 200ml

Shower Gel 200ml

Perfumed Deodorant 100ml

THE CUSTOM SNAPCHAT FILTER

The campaign will be supported heavily via Snapchat and consumers will be able

to engage via a custom Snapchat lens, Geo-targeted Snapchat filters around

London and Burberry Her Giphy stickers for Snapchat and Instagram.

About Burberry

・ Founded in 1856, Burberry is a global luxury brand with a distinctive British

identity

・Burberry designs and sources apparel and accessories, selling through a

diversified network of retail (including digital), wholesale and licensing

channels worldwide

・At 31 December 2017, Burberry globally had 205 retail stores, 199

concessions, 57 outlets and 47 franchise stores

・Burberry is headquartered in London. It is listed on the London Stock

Exchange (BRBY.L) and is a constituent of the FTSE 100 index. Its ADR symbol is

(OTC: BURBY)

・BURBERRY, the Equestrian Knight Device and the Burberry Check are trademarks

belonging to Burberry that are registered and enforced worldwide

SOURCE: Burberry