TUMI Taps Actor Daniel Henney For Global Film Series
TUMI Taps Actor Daniel Henney For Global Film Series
PR82968
NEW YORK, Feb. 24, 2020 /PRNewswire=KYODO JBN/--
-- Perfecting The Journey - The Series
-- Daniel Henney on Acting
TUMI, the leading international travel and lifestyle brand today released the
first installment, starring film and television star Daniel Henney, in an
upcoming series entitled Perfecting The Journey -- The Series.
Photo -
https://mma.prnewswire.com/media/1093251/Perfecting_The_Journey_The_Series.jpg
Logo - https://mma.prnewswire.com/media/214382/tumi_logo.jpg
As part of TUMI's perpetual pursuit of perfection through innovation, the brand
draws inspiration from fields outside its own. Each impactful episode of
Perfecting The Journey - The Series investigates a unique and timely idea
relating to the never-ending drive toward perfecting a specific craft. For
Daniel Henney, achieving the "perfect scene" is his ultimate goal as an actor.
This installment of the series, directed by Jon Clements, offers an inside look
at Daniel Henney's creative process when preparing for a scene, from character
research to the moment he steps in front of the camera. We learn about the
challenges he faces, how he works toward his goal, and about the
impossible-to-repeat alchemy that must occur to capture the kind of scene that
becomes legendary. As he explains, it's impossible to perfect acting -- but
that's exactly what motivates him to keep pursuing it.
It is this constant process of improvement that ultimately shapes and changes
culture at large. Perfection, it turns out, is just an idea -- the journey
toward it is what's important.
"I love my TUMI backpacks. They are durable, resilient, resourceful," says
Daniel Henney. "There's a pocket for everything and I never have to worry about
getting them too scuffed up or ripped open. I've got TUMI bags from years ago
that I can still use because they're so tough. And that's who I like to see
myself as, as a person and as an actor--someone who can get through anything,
someone who is tough and resilient."
This campaign features the newly redesigned Harrison Collection, inspired by
modern, timeless style. The simple, minimalistic collection delivers major
functionality with clean silhouettes in lightweight nylon including the Osborn
Roll Top Backpack, Warren Backpack, Bradner Backpack and Gregory Sling. Daniel
showcases how the Harrison Collection allows him to perfect his journey as he
travels the world in pursuit of his passion.
"We see Daniel as a true global citizen always striving to perfect his
journey," says Victor Sanz, Creative Director of TUMI. "Knowing the passion we
both share for our crafts made it easy to connect with him on a deeper level.
I'm excited to share the first episode in this incredible new series and look
forward to sharing more to come."
The film will run globally across the brands' social channels, including
Instagram, Facebook, Twitter and YouTube, OOH and Digital.
About TUMI
Since 1975, TUMI has been creating world-class business and travel essentials,
designed to upgrade, uncomplicate, and beautify all aspects of life on the
move. Blending flawless functionality with a spirit of ingenuity, we're
committed to empowering journeys as a lifelong partner to movers and makers in
pursuit of their passions. The brand is sold globally in over 75 countries with
approximately 2,000 points of sale. For more about TUMI, visit: www.TUMI.com
SOURCE: TUMI
CONTACT: TUMI
Zoe Saunders
Zoe.Saunders@tumi.com
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