Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

Cision

2020/5/22 09:48

PR84114

 

HONG KONG, May 21, 2020 /PRNewswire=KYODO JBN/ --

 

The new capability is available as part of Cision Impact in the Next Generation

Communications Cloud

 

Cision, today, announced significant improvements to their industry leading

Impact solutions. The new features allow granular reporting of true-reach at an

individual article-level, enabling communicators to better identify journalists

and publications, craft more relevant stories, conduct market research, and

measure their efforts using the same performance benchmarks as owned and paid

media. The data- which is available for millions of publications- is now

included in Cision Impact, Cision's industry-leading audience and attribution

technology.

 

Learn more about article-level data and the benefits for PR professionals

here(https://www.cision.com/us/products/impact/).

 

Photo - https://photos.prnasia.com/prnh/20200521/2810545-1-a

Better Understand Earned Audiences with Cision Impact

 

Photo - https://photos.prnasia.com/prnh/20200521/2810545-1-b

Track earned media article views, day over day

 

Photo - https://photos.prnasia.com/prnh/20200521/2810545-1-c

Understand which publications drive the largest readership

 

Logo - https://photos.prnasia.com/prnh/20180117/2034361-1LOGO

 

Experience the interactive Multichannel News Release here:

https://www.multivu.com/players/English/8729751-cision-article-level-data-earned-media/

 

 

Article-level data, which builds on exclusive audience and attribution

technology, enables communicators to precisely understand which journalists and

publications perform best with their target audiences. By combining article

readership with audience demographic, firmographic, and engagement data,

communicators can adopt a data-driven, systematic approach to their PR and

comms functions.

 

"Cision continues to add unique and innovative new solutions to our

award-winning end-to-end communications platform. Cision Impact article-level

audience data helps PR professionals to build a more effective media strategy

and measure earned media success," said Brendon O'Donovan, Head of Global

Product Marketing at Cision. "From targeting journalists and crafting campaigns

to measuring pickup and coverage, article-level data can be leveraged at every

stage of the communications workflow, and we're thrilled to provide this new

offering to our customers."

 

Cision's article-level viewership data provides:

 

-Data-Driven Outreach: Focus efforts on the journalists who move the needle.

Understand which publications, journalists, and articles drive the largest

readership to inform media relations strategies.

 

-Competitive Intelligence: Track competitors' earned media coverage, and

understand their audiences, the journalists that influence them, and benchmark

against their performance. Gain valuable insights into the efficacy of their

earned media campaigns and use your competitors' strengths to your advantage.

 

-Industry Analysis: Discover new ways to engage your industry. Research key

topics and monitor industry trends. Identify emerging journalists and prominent

publications to better understand your industry's sphere of influence.

 

-Content Performance: Rely on validated viewership data and finally retire UVPM

and potential reach. Demonstrate validated article reach, benchmark message

resonance, and optimize earned media campaigns.

 

-Crisis Mitigation: Accurately evaluate risk. Identify the most influential

voices during a crisis to quickly gauge, react, and lessen the harm.

 

Article-level data is now available in the Next Generation Communications Cloud

for all Cision Impact customers. To learn more, please visit www.cision.com.

 

About Cision

 

Cision Ltd. is a leading global provider of earned media software and services

to public relations and marketing communications professionals. Cision's

software allows users to identify key influencers, craft and distribute

strategic content, and measure meaningful impact. Cision has over 4,800

employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

For more information about Cision's award-winning products and services,

including the Cision Communications Cloud®, visit www.cision.com and follow

Cision on Twitter @Cision. To support PR and communications professionals

during this difficult time, Cision has compiled these free COVID-19 PR

resources.

 

Media Contact:

Karine Siu

Regional Marketing Manager, APAC

asia.marketing@prnasia.com

+852-2572-8228

 

SOURCE Cision

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=363987

 

   Caption: Better Understand Earned Audiences with Cision Impact

 

   Link: http://asianetnews.net/view-attachment?attach-id=363989

 

   Caption: Track earned media article views, day over day

 

   Link: http://asianetnews.net/view-attachment?attach-id=363990

 

   Caption: Understand which publications drive the largest readership

 

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中