Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media


2020/5/22 09:48



HONG KONG, May 21, 2020 /PRNewswire=KYODO JBN/ --


The new capability is available as part of Cision Impact in the Next Generation

Communications Cloud


Cision, today, announced significant improvements to their industry leading

Impact solutions. The new features allow granular reporting of true-reach at an

individual article-level, enabling communicators to better identify journalists

and publications, craft more relevant stories, conduct market research, and

measure their efforts using the same performance benchmarks as owned and paid

media. The data- which is available for millions of publications- is now

included in Cision Impact, Cision's industry-leading audience and attribution



Learn more about article-level data and the benefits for PR professionals



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Better Understand Earned Audiences with Cision Impact


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Track earned media article views, day over day


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Understand which publications drive the largest readership


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Experience the interactive Multichannel News Release here:



Article-level data, which builds on exclusive audience and attribution

technology, enables communicators to precisely understand which journalists and

publications perform best with their target audiences. By combining article

readership with audience demographic, firmographic, and engagement data,

communicators can adopt a data-driven, systematic approach to their PR and

comms functions.


"Cision continues to add unique and innovative new solutions to our

award-winning end-to-end communications platform. Cision Impact article-level

audience data helps PR professionals to build a more effective media strategy

and measure earned media success," said Brendon O'Donovan, Head of Global

Product Marketing at Cision. "From targeting journalists and crafting campaigns

to measuring pickup and coverage, article-level data can be leveraged at every

stage of the communications workflow, and we're thrilled to provide this new

offering to our customers."


Cision's article-level viewership data provides:


-Data-Driven Outreach: Focus efforts on the journalists who move the needle.

Understand which publications, journalists, and articles drive the largest

readership to inform media relations strategies.


-Competitive Intelligence: Track competitors' earned media coverage, and

understand their audiences, the journalists that influence them, and benchmark

against their performance. Gain valuable insights into the efficacy of their

earned media campaigns and use your competitors' strengths to your advantage.


-Industry Analysis: Discover new ways to engage your industry. Research key

topics and monitor industry trends. Identify emerging journalists and prominent

publications to better understand your industry's sphere of influence.


-Content Performance: Rely on validated viewership data and finally retire UVPM

and potential reach. Demonstrate validated article reach, benchmark message

resonance, and optimize earned media campaigns.


-Crisis Mitigation: Accurately evaluate risk. Identify the most influential

voices during a crisis to quickly gauge, react, and lessen the harm.


Article-level data is now available in the Next Generation Communications Cloud

for all Cision Impact customers. To learn more, please visit


About Cision


Cision Ltd. is a leading global provider of earned media software and services

to public relations and marketing communications professionals. Cision's

software allows users to identify key influencers, craft and distribute

strategic content, and measure meaningful impact. Cision has over 4,800

employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

For more information about Cision's award-winning products and services,

including the Cision Communications Cloud®, visit and follow

Cision on Twitter @Cision. To support PR and communications professionals

during this difficult time, Cision has compiled these free COVID-19 PR



Media Contact:

Karine Siu

Regional Marketing Manager, APAC





Image Attachments Links:




   Caption: Better Understand Earned Audiences with Cision Impact




   Caption: Track earned media article views, day over day




   Caption: Understand which publications drive the largest readership