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SHENZHEN, China, May 29, 2020 /PRNewswire=KYODO JBN/ --

Nayuki Cupseum is back for the third season on May 20, bringing a new series of

cups featuring "Big Hugs" designed by Christopher David Ryan, the graphic

designer and illustrator also known as "CDR". The new designs were commissioned

to celebrate the symbolic date '5/20' in China, which has been embraced by the

Chinese to represent love and romance.

https://photos.prnasia.com/prnh/20200529/2816789-1

Each colorful cup symbolizes emotions like love, hope and passion that have

always inspired and guided us: a hug to sunshine allowing us to drench in the

bliss of nature; a self-hug that awakens our natural abilities to heal; a

loving hug that helps others unleash the power to overcome setbacks. Painted

with vibrant colors, the character Bug Hug is a beautiful reminder of the joy

and kindness of this world.

Christopher David Ryan has worked for Victoria Secret, Nike and Google which

all featured variations of his Big Hug with its naïve and charming smile. CDR

captures the essence of love in a witty and captivating manner through the

minimalist illustrations filled with enchanting concepts about hugs. Together

with CDR, Nayuki hopes to usher in a new season with a purity of design that

celebrates all positive emotions for love, so that customers can also enjoy the

healing power of a cup of tea.

"It was a pleasure for us to work with Christopher David Ryan to create new cup

designs for the Nayuki Cupseum project. In this season, we wish our cups to

share messages of warmth, positivity, friendship, community, universal love and

self-esteem by putting these ideas in the hands of the people to brighten their

day," said Peng Xin, Founder of Nayuki.

"On this special day, we celebrate this powerful and universal passion that

connects people from all around the world with our new designs. A hug can be

more than wrapping your arms around that someone special and the warmth of the

sun on your face or positive thought during a difficult time," Peng Xin added.

Nayuki Cupseum has worked with global artists to create gallery experience on

the cups. The first Cupseum design featuring "Being A Cat" met the customers In

August 2019, as a result of the partnership with Japanese illustrator Pepe

Shimada. For the 2020 Lunar New Year series rolled out earlier this year,

artist Cinyee Chiu takes inspiration from Chinese mythological creatures to

infuse the tea culture with the essence of Eastern arts.

Nayuki Cupseum aims to invite graphic artists and illustrators from all over

the world to use their innovative designs to express the emotions and daily

lives in the urban setting. Every cup is also a canvas on which customers can

explore their creativity and transform every drink into a work of art. With the

Japanese store in Osaka scheduled to open on July 4 and a new store soon to

meet American customers later this year, Nayuki wishes to bring global artists

closer to global tea lovers.

About Nayuki

Nayuki, the leading Chinese new-style tea brand, with its fruit-based cheese

teas and soft-euro bakes, is dedicated to bringing new taste sensations to tea

aficionados around the world. Growing rapidly with nearly 400 stores ranging

from 1,200 up to 11,000 square feet in prime locations across China, Nayuki has

elevated the tea-drinking lifestyle to the next level with its innovations.

Valued at RMB 6 billion ($874 million), Nayuki received several hundred million

RMB in Series A plus funding from TianTu Capital in 2018, making it the first

new-style tea unicorn.

SOURCE  Nayuki

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   Caption: Nayuki brings back Cupseum with new cup design featuring "Big Hugs"