Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience

Huawei Consumer Business Group

PR85044

 

SHENZHEN, China, Aug. 6, 2020 /PRNewswire=KYODO JBN/ --

 

- Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine

and HiAI, as well as 5G and AI technology, together brings a crisper, more

intelligent, and efficient live streaming solution.

 

Huawei Developer Webinar was held today to unveil an enhanced live e-commerce solution.

 

With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46

trillion in 2019[i], and as more retailers and consumers look to online

streaming to sell and buy, live e-commerce is expected to represent a larger

chunk of the retail sector. Huawei's innovative solution is designed to help

developers unlock more opportunities in the rapidly-growing e-commerce

industry, and enabling retailers to host superior live streaming experiences:

easier, faster, and more immersive.

 

Live streaming has a far more successful customer conversion rate compared to

traditional e-commerce, and is more effective at activating sales and building

loyalty. "The pandemic forces us, as consumers, to change our behaviors due to

lockdowns and restrictions. Online demand is flourishing with a greater variety

of products and categories online. Digital has become the core business of

every type of industry." said Dafiti's Head of Product and Business

Intelligence, Roosevelt Nascimento, one of the spokespersons of the event.

 

In this advanced live streaming solution, Huawei's device virtualization kit

enables camera devices become the extra camera of the smartphone and allows

easy switching between cameras with one click on the host's phone. Products can

be displayed from multiple angles and in engaging ways. The technology is cost

efficient and can be easily operated from a single device.

 

The solution also integrates HUAWEI HiAI to enhance the e-commerce live

streaming experience by enabling scenario-based sales. With real-time backdrop

processing, digital backdrop replacements are made possible according to

different scenarios, providing audience with natural and intuitive product

demonstrations.

 

With Huawei's AR capabilities integrated in live streaming, products can be

displayed in an even clearer way: for example, the internal structure of

smartphones can be displayed to demonstrate the detailed design and

craftsmanship.

 

On top of that, considering the interruption brought by frame freezing could be

really annoying during live streaming, Huawei's enhanced 5G and Wi-Fi

capabilities can reduce latency and increase download speed to ensure a more

reliable and faster live streaming experience.

 

https://photos.prnasia.com/prnh/20200806/2878530-1 

 

These technologies combine to make e-commerce live streaming more feasible,

advanced, and professional for everyday users.

 

The online webinar unveiled the "Pilot Collaboration Program" that designed to

support developers who are keen to build more advanced live streaming

solutions. Huawei will fund five global partners and help them unlock more

business opportunities in e-commerce live streaming with the innovative HMS Core.

 

The event is the latest part of Huawei's commitment to creating an ecosystem

that enables developers to open new doors, and allows Huawei consumers and

AppGallery users to unlock more innovative and unique experiences

https://www.youtube.com/playlist?list=PL0neYAtOrM68KQHOrcfLAIL7cQmFaYnZM .

 

[i] "Global ecommerce sales to reach nearly $3.46 trillion in 2019," Digital

Commerce 360, November 13, 2019.

 

SOURCE: Huawei Consumer Business Group

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=368730 

 

   Caption: Huawei Developer Webinar: Connect LIVEs with E-commerce

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