Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product

Sojern

PR86295

 

SAN FRANCISCO, Oct. 27, 2020 /PRNewswire=KYODO JBN/ --

 

Sojern (https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=114182686&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern ),

a leading provider of digital marketing solutions for travel, today announced

the addition of metasearch to its multichannel digital marketing

platform designed for hotels, attractions and destinations. Now travel

marketers can access all major digital marketing channels from a single

provider: metasearch, display, native, video, connected TV, search, and social.

 

Logo  https://mma.prnewswire.com/media/249299/sojern_logo.jpg 

 

For more than a decade Sojern has built tools to help customers drive more

direct bookings to their websites. Underpinned by proprietary data science and

machine learning technology, Sojern's Traveler Platform leverages travel data

sourced from thousands of partners around the globe to provide unprecedented

insight into the traveler path to purchase. This information is then used to

optimize digital marketing campaigns in real time to reach travelers in the

right channel at the right time.

 

"Like everyone in travel, Sojern was significantly impacted by COVID-19. It

hasn't exactly been 'down time' for us, but we used the past few months to

focus our business strategy and double-down on what's working: building a

robust suite of solutions to drive bookings for hotels, attractions and

destinations," said Kurt Weinsheimer, Chief Solutions Officer. "Putting it

simply: We built the most intelligent multichannel digital marketing platform

for travel in existence today."

 

These enhancements were driven by Weinsheimer and Sojern's new vice president

of product, Dave Goulden (https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=3984076382&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdave-goulden%2F&a=Dave+Goulden ). Goulden joined at the onset of the pandemic

and has been working diligently to ensure Sojern's solutions are ready to power

long-term booking growth for clients.

 

"We believe travel will come back even stronger than before, so we're investing

now to make sure we can be the best partner to our customers worldwide long

after the pandemic has ended," said Goulden.

 

For more information about COVID-19 recovery, find industry research here

(https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=3846126965&u=https%3A%2F%2Fwww.phocuswright.com%2FTravel-Research%2FConsumer-Trends%2FCOVID19-Path-to-Recovery-Series&a=here ).

For more information about Sojern, visit our new website: www.sojern.com.

 

About Sojern

Sojern (https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=114182686&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern )

provides digital marketing solutions for the travel industry. Powered by

artificial intelligence and traveler intent data, Sojern activates multichannel

marketing solutions to drive direct demand. More than 10,000 hotels,

attractions, tourism boards and travel marketers rely on Sojern to engage and

convert travelers around the world.

 

SOURCE  Sojern

 

CONTACT:  Sojern Corporate and the Americas: Scott Thornburg,

scott.thornburg@sojern.com or Europe, Middle East, Africa and Asia-Pacific:

Teesta Raha, teesta.raha@sojern.com

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