Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
PR86295
SAN FRANCISCO, Oct. 27, 2020 /PRNewswire=KYODO JBN/ --
Sojern (https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=114182686&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern ),
a leading provider of digital marketing solutions for travel, today announced
the addition of metasearch to its multichannel digital marketing
platform designed for hotels, attractions and destinations. Now travel
marketers can access all major digital marketing channels from a single
provider: metasearch, display, native, video, connected TV, search, and social.
Logo https://mma.prnewswire.com/media/249299/sojern_logo.jpg
For more than a decade Sojern has built tools to help customers drive more
direct bookings to their websites. Underpinned by proprietary data science and
machine learning technology, Sojern's Traveler Platform leverages travel data
sourced from thousands of partners around the globe to provide unprecedented
insight into the traveler path to purchase. This information is then used to
optimize digital marketing campaigns in real time to reach travelers in the
right channel at the right time.
"Like everyone in travel, Sojern was significantly impacted by COVID-19. It
hasn't exactly been 'down time' for us, but we used the past few months to
focus our business strategy and double-down on what's working: building a
robust suite of solutions to drive bookings for hotels, attractions and
destinations," said Kurt Weinsheimer, Chief Solutions Officer. "Putting it
simply: We built the most intelligent multichannel digital marketing platform
for travel in existence today."
These enhancements were driven by Weinsheimer and Sojern's new vice president
of product, Dave Goulden (https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=3984076382&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdave-goulden%2F&a=Dave+Goulden ). Goulden joined at the onset of the pandemic
and has been working diligently to ensure Sojern's solutions are ready to power
long-term booking growth for clients.
"We believe travel will come back even stronger than before, so we're investing
now to make sure we can be the best partner to our customers worldwide long
after the pandemic has ended," said Goulden.
For more information about COVID-19 recovery, find industry research here
For more information about Sojern, visit our new website: www.sojern.com.
About Sojern
Sojern (https://c212.net/c/link/?t=0&l=en&o=2961574-1&h=114182686&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern )
provides digital marketing solutions for the travel industry. Powered by
artificial intelligence and traveler intent data, Sojern activates multichannel
marketing solutions to drive direct demand. More than 10,000 hotels,
attractions, tourism boards and travel marketers rely on Sojern to engage and
convert travelers around the world.
SOURCE Sojern
CONTACT: Sojern Corporate and the Americas: Scott Thornburg,
scott.thornburg@sojern.com or Europe, Middle East, Africa and Asia-Pacific:
Teesta Raha, teesta.raha@sojern.com
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