PR86815

MANILA, Nov. 24, 2020 /PRNewswire=KYODO JBN/ --

Multi-sector, multi-market campaign - "Make It Happen in the Philippines" -

showcases the Philippines as leading Asian location for growing businesses

The Philippine Board of Investments (BOI) launches today, 24 November 2020, a

new international investment promotion brand and campaign, "Make It Happen in

the Philippines" which aims to attract investment to the Philippines by

highlighting its potential as an ideal business destination in Asia.

The campaign reinforces the country's highly skilled and resilient human

resource and "make-it-work" mindset, underlining its strength and adaptability

even in times of adversity. The "Make It Happen" campaign was developed in

partnership with the UK Government's Investment Promotion Programme.

The World Bank and International Monetary Fund forecast a V-shaped recovery for

the Philippine economy, rebounding by as much as 6.8% in 2021. The country's

highly skilled and English-speaking workforce, abundant natural resources,

strong domestic consumer market and strategic location in Southeast Asia

emphasize its key competitive advantages. The Philippines is focusing on rapid

industrialization and infrastructure development as vital economic drivers,

presenting many opportunities for foreign participation.

Philippine growth has been driven by its capabilities in electronics

manufacturing, automotive, aerospace, IT, and health. It has also enticed

global businesses such as Siemens AG, Dyson, Mitsubishi, and Lufthansa Technik,

to establish a local base.

Data released by the Central Bank of the Philippines showed that even with the

health crisis, foreign direct investment (FDI) figures showed an increasing

trajectory, growing month-on-month versus last year. FDI growth in May 2020

grew to US$402 million to 39.10% from only US$289 million in May 2019. For June

2020, FDI figures grew 7.13% to US$481 million from US$449 million. A

significant growth of 35% was also recorded in July 2020 to US$797 million from

only US$590 million in the same month last year.  Philippine FDIs are projected

to reach US$7.0 billion in 2021.

The "Make It Happen in the Philippines" brand will be brought to life with a

suite of bespoke digital, social media, event, and print marketing collaterals.

A new multilingual digital investment platform - www.philippines.business - has

already been launched, making it easier for investors to connect with BOI's

investment specialists.

The Philippine Trade Minister and BOI Chairman Ramon M. Lopez said: "Against a

difficult global economic and business backdrop, the new 'Make It Happen in the

Philippines' campaign highlights our continued strength as a foreign investment

destination and our resilience in the face of unprecedented challenges.

"The Philippines continues to be a vital place to do business in the world and

is recognized as one of Asia's leading economies and fastest-growing emerging

markets.

"With the current health crisis affecting the world economy, we have acted

swiftly with a range of incentives and measures to maintain ease of doing

business and mitigate the impact of Covid-19 for businesses. A

'roll-up-your-sleeves' and 'make-it-work' mindset, as well as a

service-orientated business ethic position the Philippines well for the

future," Minister Lopez said.

Meanwhile, the UK Government's Ambassador to the Philippines Daniel Pruce

stated: "The Philippines is an important economic partner for the UK. The

launch of the Philippines' first sustained multi-sector and multi-market brand

is designed to drive FDI inflows and reinforces the significance of

international partnership and cooperation in helping economies to grow and

people to thrive.

"This iconic new investment brand highlights that the Philippines is a great

place to do business," Ambassador Pruce said. "The UK Government is delighted

to be working with BOI on this campaign as it demonstrates the close economic

relationship between the UK and the Philippines," the British diplomat added.

Major foreign investors have also shared their insights and experiences in

doing business in the Philippines, highlighting how the government's support

and trademark "Make It Happen" Filipino mindset have made their successes

possible, even amidst an unprecedented pandemic.

The campaign was tested in international markets, resonating positively among

investors in China, the US, and the UK.  The new investment brand is poised to

become the Philippines' primary strategy to attract FDI inflows.

The brand campaign was formally unveiled today at a virtual event for the

international business community hosted by Philippine Trade Minister Lopez, BOI

Managing Head Ceferino Rodolfo, and British Ambassador to the Philippines

Daniel Pruce.

For more information on "Make It Happen In The Philippines" initiatives and

prospects, investors are invited to visit its digital platform and speak to the

Board of Investments at www.philippines.business.

About the Philippine Board of Investments:

The Philippine Board of Investments (BOI), an attached agency of the Department

of Trade and Industry (DTI), is the lead government agency responsible for the

promotion of investments in the Philippines. Taking the lead in the promotion

of investments, BOI assists Filipino and foreign investors to venture and

prosper in desirable areas of economic activities. The BOI is a one-stop shop

for doing business in the Philippines. To find out more about investment

opportunities in the Philippines, visit www.philippines.business

Logo - https://mma.prnewswire.com/media/1340945/MIH_BOI_Logo.jpg

Source: Philippines Board of Investments