PR86833

SINGAPORE and CHENNAI, India, November 24, 2020 /PRNewswire=KYODO JBN/ --

    - Includes 100+ banks across 17 geographies

    Crayon Data [https://www.crayondata.com/ ], a fast-growing AI and Big Data

company, announced the launch of its Relevant Quotient Report to help banks in

their personalization journeys. Due to COVID-19, new patterns in consumer

purchase trends have put banks and merchants in a tough spot. They need to stay

relevant to their customers to deliver superior customer experiences and drive

share-of-wallet. Banks need to act quickly, or risk being out-paced by digital-first competitors.

    To evaluate how relevant banks currently are to their customers, Crayon

Data, developed a proprietary framework with seven defined parameters of a

customer's journey. This framework, The Relevance Quotient, analyzes the level

of personalization and relevancy of merchant deals and offers recommended by

the bank to their customers, on their digital properties. The purpose was to

see the impact of the pandemic on consumer preferences and choices. And to

determine how well banks had adapted to the shifts in customer trends.

    Crayon Data researched over a hundred banks in 17 markets, across India,

Middle East and Africa and APAC regions. Compiled into The Relevance Quotient

Report 2020, the research examines the seven key parameters that banks need to

focus on, to drive personalization for their customers. Parameters range from

profiling customer tastes to providing seamless fulfilment. The banks are then

graded into one of four levels depending on how well they are doing on the

seven parameters.

    Levels are assigned based on the ability to create customer taste profiles,

recommend relevant offers, deliver personalized products and simplify offer

discovery, engagement, cross channel integration and fulfilment.

    Download the report

[https://maya.ai/relevance-quotient-report-2020-banks-covid-19-edition/?utm_source=Press%20release&utm_medium=Wire&utm_campaign=RQ_PR] now.

    About Crayon Data

    Crayon Data is a Singapore based big data and AI start-up. Identified by

Gartner as one of the top 40 digital personalization providers. Crayon enables

top tier clients across industries like banking, e-commerce and travel &

hospitality to have personalized conversations with each of their customers,

across various communication channels.

    About maya.ai

   Crayon's maya.ai [https://maya.ai/] is the world's first AI-led platform

powering the age of relevance. It equips traditional enterprises with the

capability to create highly personalized experiences. At scale. With speed. The

platform includes richly curated and vast external datasets, backed by

cutting-edge artificial intelligence, delivered through a series of easy-to-use

APIs.Click here [https://maya.ai/contact/] to book a demo.

   For media enquiries contact:

   Arun Kiran

   media@crayondata.com

   Logo: https://mma.prnewswire.com/media/1340656/Crayon_Logo.jpg

   Photo: https://mma.prnewswire.com/media/1340658/The_RQ_Report_2020.jpg

   Source: Crayon Data