PR86978

VANCOUVER, BC, Dec. 2, 2020 /PRNewswire=KYODO JBN/ --

Etihad Airways (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=3588398533&u=https%3A%2F%2Fwww.etihad.com%2Fen-ca%2F&a=Etihad+Airways ),

the national airline of UAE, has partnered with PressReader, the world's

premium all-you-can-consume digital newspaper and magazine platform. The new

partnership brings global content to Etihad's international passengers wherever

they fly worldwide (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=1671419949&u=https%3A%2F%2Fwww.etihad.com%2Fen%2Fdestinations&a=worldwide ).

Access will open to guests 30 hours before flight time, unlocking more than

7,000 newspapers and magazines from 120 countries in over 60 languages. Through

PressReader's digital platform, passengers also access enhanced features such

as offline reading, audio listening, and translation of publications into 21 languages

for those travelers who wish to read in their dialect of choice (including Arabic).

Photo -

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"As part of our commitment to reducing the spread of COVID-19, we removed

high-touch surfaces including printed newspapers and magazines from the

customer journey and enhanced the experience by partnering with PressReader,"

notes Terry Daly, Executive Director Guest Experience, Brand & Marketing,

Etihad Aviation Group. "To encourage a contactless experience, this new

partnership gives our guests choice and convenience to download as many digital

publications as they would like, before their flight, to read at home, across

our lounges, at the airport, or during their flight."

A strong commitment to the customer experience and sustainability brought

Etihad to PressReader from a previous digital platform. The switch was

motivated by Etihad's wish to offer the widest selection of choice and best

reading experience to their passengers while moving to 100% digital. Since late

2018, the airline has embraced an essential 'Choose Well (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=3786535308&u=https%3A%2F%2Fmarcommnews.com%2Fbbd-perfect-storm-develops-new-choose-well-brand-platform-for-etihad-airways%2F&a=Choose+Well )'

strategy, which reflects Etihad's evolution into an 'airline of choices.' The inspiration was

taken from the Founding Father of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan,

and his choices to develop his nation. And, it's a strategy the airline has proved works.

Last year Etihad received industry recognition with a sweep of awards (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=2596244537&u=https%3A%2F%2Fwww.etihad.com%2Fen-ca%2Fnews%2Fetihad-airways-named-worlds-leading-airline-and-wins-in-four-categories-at-the-world-travel-awards&a=Etihad+received+industry+recognition+with+a+sweep+of+awards )

that included the 'World's Leading Airline 2019', 'World's Leading Airline - Customer

Experience 2019', 'World's Leading Airline Inflight Entertainment 2019', and

'World's Leading Excellence Inflight Service 2019'.

"We're thrilled to bring quality publications to Etihad travelers wherever

their journey takes them. With the largest selection of publications globally

to choose from, we're personalizing the guest experience with relevant content.

With our solution, that's possible not just in-flight, but also before and

after, in the safest possible way. Etihad is known for its high-quality inflight

entertainment and customer experience, and we're honored to connect their guests

with the widest selection of newspapers and magazines, to delight even the most

discerning reader," notes Alex Kroogman, CEO, PressReader Group of Companies.

To browse PressReader's catalog and start searching for favorite titles, guests

need to download the Etihad Airways mobile app to their device before their

flight or click the PressReader link in their check-in reminder email. Every

downloaded issue is free to keep to be read anywhere, any time. A curated

selection of popular newspapers and magazines from the PressReader catalog is

also available on Etihad's award-winning inflight entertainment system. Better

still, when traveling through Etihad's codeshare partners (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=609883412&u=https%3A%2F%2Fwww.etihad.com%2Fen-ca%2Ffly-etihad%2Four-partners&a=codeshare+partners ), passengers can enjoy seamless

access to newspapers and magazines with Aer Lingus (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=224767961&u=https%3A%2F%2Fwww.aerlingus.com%2Fexperience-aer-lingus%2Fonboard-features%2Fdigital-magazines%2F&a=Aer+Lingus ), JetBlue (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=3456874152&u=https%3A%2F%2Fwww.jetblue.com%2Fflying-with-us%2Finflight-experience%2Ftv-movies-and-more&a=JetBlue ),

Air Canada (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=1498528289&u=https%3A%2F%2Fwww.aircanada.com%2Fca%2Fen%2Faco%2Fhome%2Ffly%2Fpremium-services%2Fmaple-leaf-lounges.html&a=Air+Canada ), or Turkish Airlines

(https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=1083515853&u=https%3A%2F%2Fwww.turkishairlines.com%2Fen-gr%2Fflights%2Ffly-different%2Fpress-reader%2F&a=Turkish+Airlines ) – partners that already offer access to

PressReader's catalog.

PressReader continues to help its commercial aviation partners like Etihad

Airways offer choice and safety, and they're not alone. Over 200 lounges and

more than ten international airlines already deliver an enhanced travel

experience in partnership with PressReader. By collaborating with the world's

largest digital newsstand, airlines and airport lounges provide content choice

like never before in safe ways for their passengers.

About PressReader (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=1600084365&u=https%3A%2F%2Fabout.pressreader.com%2F&a=PressReader )

PressReader is on a mission to improve the way people discover stories that

matter to them.  With offices in Vancouver, Dublin, and Manila, the company

provides the largest all-you-can-read platform of newspapers and magazines

where people can discover relevant and trusted content from anywhere in the

world.  Find publications such as The Wall Street Journal, The Washington Post,

Los Angeles Times, The Globe and Mail, The Guardian, Newsweek, Forbes, Le

Figaro, and Vanity Fair, to name just a few.

Using their phone, tablet, or computer, readers can browse content online

(https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=222164072&u=https%3A%2F%2Fwww.pressreader.com%2Fcatalog&a=browse+content+online )

or download entire issues using the PressReader app (https://c212.net/c/link/?t=0&l=en&o=2998091-1&h=3301466004&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2674767-1%26h%3D1043395296%26u%3Dhttps%253A%252F%252Fpressreader.co%252Fgettheapp%26a%3DPressReader%2Bapp&a=PressReader+app ). They can subscribe for unlimited access or

get the full experience sponsored by one of its brand partners - businesses that leverage

the premium content platform to enhance their customers' experience - household names

like British Airways, Turkish Airlines, Cathay Pacific, Air Canada, Marriott, Fairmont

Hotels, Seabourn Cruise Lines, Princeton University, and the New York Public Library.

Media Inquiries: Sandra Young, Manager, Public Relations & Brand Strategy,

T: +1.778.828.1386, E: sandray@pressreader.com

SOURCE PressReader Inc.