PR86963

PARIS, Dec. 1, 2020 /PRNewswire=KYODO JBN/ --

SoftAtHome's Watch'ON Video product brings Addressable TV to the French linear

TV market with privacy by design for improved ad targeting.

SoftAtHome, an independent software company for broadband, video, and

analytics, today announced that its Multiscreen Video Player powers the new

Addressable TV offering, launched in France last week by Orange France. A first

partnership with a national broadcaster France Televisions is already up and

running. The burgeoning multiscreen Addressable TV market is estimated to

represent 200 to 300 million euros in France alone for broadcasters by 2023

(source SNPTV, Syndicat National de la Publicite TV), and operators will be

able to get a slice of this new pie.

The French regulator authorized addressable TV on August 5th, 2020 with the

publication of a decree allowing targeted and personalized ads messages during

live TV shows. Starting early November, the first full-scale campaigns with ten

advertisers are part of a pilot phase leading up to a planned full deployment

at the beginning of 2021.

Advertisers benefit from immediate advantages thanks to Orange data, including

geo-targeting of the campaign, personalisation of the spot according to

specific household targets, and measurement of the campaign's KPIs according to

digital standards.

SoftAtHome, a tech pioneer in Addressable TV

Addressable TV by SoftAtHome provides a client-based, frame-accurate ad

insertion mechanism, with its video player. The player targets real advertiser

needs while respecting data privacy, especially the European GDPR.  The

multiscreen technology is also available on HTML-based or Android environments.

The SoftAtHome ad replacement technology, used to target ads on linear TV, is

also designed to bring targeted ads to VOD and catchup TV.

The solution also includes audience measurement to give precise information on

ad content consumption by the user.

Christian Bombrun, Products & Services Director of Orange said: "Addressable TV

opens a new era for the TV ad market. We are proud that Orange is the first

operator to launch this service in France, and one of the first in Europe,

thanks to SoftAtHome's technology and the great work of our combined teams.

SoftAtHome's innovative multiscreen player technology has enabled Orange France

to deliver a new experience. We believe our customers can again start to love advertising."

David Viret-Lange, CEO of SoftAtHome, said: "After almost a decade of work on

our largely deployed Multiscreen Video Player, I am thrilled to see our product

become ever-more more central for Orange's clients. Targeted ads for linear TV

have finally taken off on the TV screen. Our analytics expertise leverages user

data with SoftAtHome's video player. Over time, all user data will be used to

provide the best possible multiscreen user experience."

About SoftAtHome

SoftAtHome is an independent software provider with six different solutions for

broadband (Connect'ON), Wi-Fi (Wifi'ON), Security (Secure'ON), Smart Home

(Things'ON), video (Watch'ON), analytics and QoE monitoring (Eyes'ON). The

company's products are deployed by Telecom and Broadcast operators in over 25

million home networks and millions of mobile devices. The company, owned by

operators, has more than 300 employees, mainly software engineers committed to

open-source communities such as prpl or RDK. SoftAtHome's hybrid products

uniquely leverage the best from Cloud-based software components and software

embedded in multiple mobile and fixed devices.

For more information: www.softathome.com or contact@softathome.com

For Press Information Contact:

Marta Twardowska for SoftAtHome - E: press@softathome.com -  T: @SoftAtHome

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Source: SoftAtHome