GS1 HK and Zenecom join hands to help local merchants seize trillions O2O opportunities in Mainland China's medical, healthcare and beauty markets
PR87703
HONG KONG, Jan. 20, 2021/PRNewswire=KYODO JBN/--
GS1 Hong Kong(GS1 HK)and Zenecom International Group Co. Ltd(Zenecom)formally
signed a strategic cooperation agreement to launch "HK Trusted Market + WJH"
initiative. Capitalising on the cross-border "Big Health" e-commerce platform
WJH, the programme aims to bring premium Hong Kong's over-the-counter
medicines, health supplement, beauty and skincare products (Coin as "Big
Health" below) to Mainland China O2O(online-to-offline)platforms.
Photo-https://mma.prnewswire.com/media/1423417/Zenecom.jpg
The pandemic-driven "Big Health" industry stands out in the sluggish global
economy. According to "Healthy China 2030" blueprint issued by The State
Council, the scale of China's health service industry is expected to reach 16
trillion RMB in 2030. The national policy, coupled with an aging population and
the lasting epidemic, has resulted in the soaring growth for medical,
healthcare products and online shopping. Meanwhile, thanks to the pilot project
of importing pharmaceutical products for cross-border e-commerce by the Chinese
government, Zenecom, a cross-border e-commerce pilot enterprise approved by the
government, is going to bring tremendous opportunities for the "Big Health"
industry in Hong Kong.
Anna Lin, Chief Executive of GS1 HK stated, "Our members revealed numerous
obstacles to develop in the Mainland China. To help resolve their issues, GS1
HK decides to join hands with Zenecom to launch this programme that pledges
authentic products, paving the way for Hong Kong & overseas companies to
flourish under the O2O new retail model in the mainland."
The cross-border e-marketplace "HK Trusted Market+WJH" by GS1 HK and Zenecom is
designed to enable Hong Kong & overseas business to bank on the growing "Big
Health" opportunities in Mainland China. Zenecom will provide one-stop services
covering online and offline product listing, marketing, and sales operations.
Products listed onto the platform via the programme will be given an exclusive
anti-counterfeiting QR code, "REAL Barcode" provided by GS1 HK to ensure the
authenticity of its source, enhancing confidence of consumers in Mainland
China. By scanning the REAL label with electronic device, GS1 HK's REAL Barcode
app(or its webpage)will be activated to allow consumers scan and authenticate the products.
Mr. Roy Lei, Chief Executive of Zenecom stated, "WJH aims to provide mainland
consumers with genuine and authentic "Big Health" products. As a cross-border
e-commerce platform with integrated marketing strategy, we look forward to
developing the "Big Health" market in Mainland China with overseas brands."
The "HK Trusted Market + WJH" programme provides comprehensive one-stop
omni-channel marketing services, ranging from customs declaration, products
listing, cross-border and Mainland China's logistics and storage, diversified
online promotion to offline product display, etc. The process of customs
declaration for cross-border products can be completed within 15 days, then the
merchants can ship large quantities of goods to Zenecom's well-equipped bonded
warehouse in Huangpu District, Guangzhou. The products will be delivered
directly from the bonded warehouse in Mainland China to the customers after
their online purchase, which is time-saving.
Website:www.gs1hk.org
Website:www.zenecomgp.com
For media inquiries,
Email:beryl@LTheyday.com
Source Zenecom International Group Co. Ltd
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Caption: GS1 HK and Zenecom join hands to help local merchants seize trillions O2O
opportunities in Mainland China's medical, healthcare and beauty markets
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