PR88355

Comviva introduces Data Science-as-a-Service (DSaaS) and AI workbench (MobiLytix AIX) solutions to enhance returns from Customer Value Management Programs

NEW DELHI, March 4, 2021 /PRNewswire=KYODO JBN/--

- The new solutions drive revenue growth, enhance offer acceptance and increase

customer retention by accelerating the application of AI in Customer Value

Management

    Comviva[https://www.comviva.com/], the global leader in providing mobility

solutions today announced the launch of its new Data-Science-as-a-Service

(DSaaS) and AI workbench (MobiLytix AIX) solutions[

https://www.comviva.com/products-solutions/growth-marketing/cvm/data-science-as-a-service/]

that accelerate the use of AI by Communications Service Providers (CSPs) and

increase returns from their Customer Value Management programs.

    Marketers are dependent on data science teams for modeling and are hindered

by non-availability of industry standard or proven AI/ ML models. Comviva's

Data Science-as-a-Service (DSaaS) coupled with MobiLytix AIx solution provide

ready-built and proven Artificial Intelligence (AI) and Machine Learning (ML)

models to kick start AI based customer value management (CVM) initiatives.

    MobiLytix AIx platform utilizes the full potential of user centered

self-service design to create a multi-experience AI development workbench. With

the AI Workbench, data scientists and marketers will benefit from access to a

library of embedded attributes, models and algorithms. This reduces time to

develop and implement AI/ML models for marketers. It also provides insightful

data storytelling to understand customer responses in comparison to predicted

behaviors.

    Commenting on the launch, Manoranjan (Mao) Mohapatra, Chief Executive

Officer, Comviva said, "We noticed that many Communication Service Providers

are building customized environment to power proprietary and specialized data

models. With DSaaS and MobiLytixTM AIx, we are bringing to life ready-built

models, to ensure faster time-to-market and increased returns from their

Customer Value Management (CVM) programs. For Comviva, Mobilytix AIX is about

empowering Telecom operators with user centered self-service design, so they

may unleash the potential of AI for maximizing the returns of the CVM programs."

    By leveraging Comviva's Data Science-as-a-Service (DSaaS) offering,

Communication Service Providers (CSPs) can implement market-proven AI solutions

and build and deploy model in days and weeks rather than months for immediate

activation. The solution can be used to increase the competency of CVM teams,

accelerating the adoption of AI technologies.

    Speaking on the occasion, Amit Sanyal, Executive Vice President and Chief

Operating Officer, Customer Value Solutions, Comviva said, "With DSaaS and

MobiLytixTM AIx, we are pleased to introduce a powerful solution for both

marketers and data scientists who want to build, import or select their own

models. The CVM AI Competency Center ensures collaboration among marketers, CVM

and data scientist teams to achieve retention, cross sell, upsell and

acquisition goals much faster. The MobiLytixTM AIx workbench, has ready-built

dictionaries of attributes, scores, algorithms and dashboards, along with auto

AI and auto ML operations features that cut implementation lead times by half."

    Comviva's MobiLytixTM platform has two other major solutions - MobiLytixTM

Real Time Marketing (RTM) and MobiLytixTM Loyalty and Rewards.

    For further enquiries, please contact:

    Sundeep Mehta

    PR & Corporate Communications, Comviva

    Email: sundeep.mehta@comviva.com

    Source: Comviva