Inaugural Lazada Forward Women Awards Celebrates Outstanding Women Sellers Forging New Paths Through E-Commerce
Lazada Forward Women Awards 2021 Awards Recipients
PR88387
SINGAPORE, March 8, 2021 /PRNewswire=KYODO JBN/ --
-Six Lazada women sellers across Southeast Asia are recognised for their
inspirational online business journeys-
Lazada hosted its inaugural Lazada Forward Women Awards 2021 (the Awards) on
International Women's Day that recognised six outstanding women across
Southeast Asia who are trailblazers in the eCommerce space, and showcased
resilience and innovation in their journeys as entrepreneurs.
The Awards celebrates the range of accomplishments and milestones women in the
region have achieved by overcoming challenging circumstances in their personal
lives, communities and cultures. Comprising three award categories, namely the
Creative Seller Award, Enterprising Seller Award and Inspiring Seller Award.
The first-ever six award recipients have demonstrated their different
approaches to overcoming and embracing new ideas when building an online
business. The winners are:
Creative Seller Award
-Anne Ong, Owner of Anne's Secret Recipes, Singapore
-Pham Thi Xuan Hong, Owner of PinkShopGiayDep, Vietnam
Enterprising Seller Award
-Georgianna Carlos, Owner of Fetch, Philippines
-Lalilla Thamnita, Owner of AggieHome, Thailand
Inspiring Seller Award
-Hanna Suhardi, Owner of Shopping Shoes, Indonesia
-Annie Chia, Owner of NLWK Florist, Malaysia
During the awards ceremony, Chun Li, Chief Executive Office of Lazada Group,
said, "I am honoured to be amongst such inspirational women today. You found
interesting and unique ways to leverage the Lazada platform to not only
establish your online business, but also to engage customers and build a niche
following while uplifting the lives around you. Lazada is proud to be your
partner and have the opportunity to be part of your successful journey."
As part of the Awards presentation ceremony, Chun Li also joined in a lively
discussion moderated by Virginia Tan, Founding Partner of Teja Ventures and
Co-Founder of She Loves Tech, with panellist Ayesha Khanna, CEO of Addo.ai, on
the topic of Growing Women Entrepreneurship in Southeast Asia: Current
Challenges and Opportunities.
With the steady acceleration and growth of eCommerce in Southeast Asia, there
is an increasing number of women business owners who have turned to the digital
economy due to the convenience of starting a home business, the low barriers of
entry and ease of registering a store on the Lazada platform, as well as the
availability of services, solutions and knowledge to sustain and grow a
business.
Held live in Singapore, the Awards was also livestreamed on the Lazada LazLive
channel to viewers in Indonesia, Malaysia, the Philippines, Thailand and
Vietnam. It also featured guest performers like Malaysia's rap darling, Zamaera
and Singapore's very own funny woman, Sharul Channa.
About Lazada Group
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast
Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines,
Singapore, Thailand and Vietnam through commerce and technology. With the
largest logistics and payments networks in the region, Lazada is a part of our
consumers' daily lives in the region and we aim to serve 300 million shoppers
by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of Alibaba
Group powered by its cutting-edge technology infrastructure.
ANNEX
LAZADA FORWARD WOMEN AWARDS 2021 WINNER STORIES
CREATIVE SELLER AWARD
Anne Ong, 56 years old, Singapore
Anne is the owner of Anne's Secret
Recipe(https://redmart.lazada.sg/anne-s-secret-recipe/) that sells quality
baking premixes on Lazada Singapore's RedMart Specialty Stores platform since
2017. Making a career switch from being an architect, Anne started her business
in 2014 stocking the shelves at supermarkets, and ran the company with the
motto No Mess, No Fuss, Just Mix, Bake and Serve. She comes from a Nonya
family background where cooking runs in her family genes, with a love to
preserve heritage recipes.
From happenstance, Anne started baking cupcakes for her son at kindergarten to
help add colour and joy to his tea breaks. As her son happily shared the treats
with his classmates, many parents started asking Anne for her recipe. Instead
of simply sharing the recipe, Anne started packing little packets of premixes
to be given out in the school, where parents could easily recreate the cupcakes
with their children.
Despite the preconceived perception that only men could be leaders, Anne, with
the support of her family, has embraced every obstacle that came her way
single-handedly, adopting and learning new technologies and spending time to
ensure heritage tastes are not lost. Anne has managed the art of raising her
children, research recipes, running a central kitchen while marketing her
business offline and online. In 2020, when she learned of some families losing
their jobs, she also found time to mentor them how to bake and to sell their
products to earn some money. Today, apart from Asia, her business goes all the
way out to the Maldives as well. She is still intending to cater more for other
communities by having her items certified as halal or kosher.
To sign up as a seller, please visit http://lzd.co/LazadaSGSellerSignUp.
Pham Thi Xuan Hong, 34 years old, Vietnam
Hong started her online store
PinkShopGiayDep(https://www.lazada.vn/shop/pinkshopgiaydep/) selling shoes on
Lazada Vietnam in 2018 with the initial idea of having a side hobby. After
realising that online sales can be quite active and trendy, she decided to make
a full-time switch, leaving her job as a software engineer. Subsequently, Hong
began to get more involved with livestreaming and started leveraging LazLive to
provide her followers a holistic review of her products while introducing
ongoing promotions and upcoming deals to drive greater excitement.
Working with her relative who owns a shoe factory, Hong sources for trendy and
fashionable designs that she feels consumers will be attracted to. The
beginning was hard as Hong's livestream viewership rate was low. However, she
persevered by upskilling her knowledge from Lazada University and the LazLive
team. Gradually she incorporated her learnings into her daily operations and
put into practice various different communication styles to keep her audience
engaged. For example, she will plan and curate content in a storytelling format
such as "How to pick the right shoes for a first date" or "Choosing the right
shoes for yourself". Hong will also strategise her livestreaming content to
coincide with special occasions such as Valentine's Day, Teacher's Day,
Mother's Day, and more. With a consistent and well-thought-out pipeline of
livestream content calendar, Hong also created her own gameshow to keep her
followers excited during voucher giveaways that has kept her followers updated
of product styles and latest fashion trends. This led to her viewership to grow
more than 60% alongside increasing orders.
Coming from the countryside of Vietnam where people are generally camera shy,
Hong has grown more confident with her presentation and business skills, with
the strong support and encouragement from her husband and mother-in-law. Hong
continuously keeps up with new livestream features and proactively signs up for
trainings and courses to learn of fun new ways to keep her followers interested
in her content.
To sign up as a seller, please visit http://lzd.co/LazadaVNSellerSignUp.
ENTERPRISING SELLER AWARD
Georgianna Carlos, 30 years old, Philippines
A psychology graduate, Georgianna was a children's guidance counselor for
almost a year before realising that it wasn't the right job for her. After a
brief stint at a PR agency, she later joined the team of MyOffice, a virtual
office company founded by her mother.
Around the same time, her family adopted four puppies, and she realised the
youngest dog Khal Drogo had super sensitive skin and would get an allergic
reaction no matter which pet product she used. Eventually she came across a
product all the way from Italy, but it was expensive. She realised the
ingredients were widely available in the Philippines, especially the active
ingredient Neem.
Partnering with a chemist, they began research to create a new, locally-made
product in late 2016. The first batch of
Fetch(https://www.lazada.com.ph/shop/fetch-1530193521/) was ready by March
2017. Besides being an effective and safe pet for skin/fur sensitive animals,
the product was also registered and approved by the Philippines' Food and Drug
Administration (FDA). Leveraging her success with Fetch, George also works with
local pet shelter "Pawssion Project" to donate proceeds from some of her sales
and even products to help with the upkeep of the local initiative.
To sign up as a seller, please visit http://lzd.co/LazadaPHSellerSignUp.
Lalilla Thamnita, 39 Years Old, Thailand
Lalilla started selling agricultural tools three years ago with her husband.
Back then, they were a fully offline store and Lalilla started to look at
selling online. She wanted the business to be modern and have the ability to
keep records of the prices, inventory etc. she didn't want a customer to walk
in and leave empty-handed.
Starting from scratch and within two months, she received her first order on
AggieHome(https://www.lazada.co.th/shop/aggiehome/) that she started on Lazada
Thailand, which was for a small item costing just B3,000. With the excitement
and encouragement of the first sale, Lalila focused on growing her online
store. When she found that such agricultural products were not easily
understood and common with consumers, hence she decided to educate her buyers
by uploading more videos and product information.
Although agricultural and equipment products are still her primary selling
items in her stores, she has also branched out to selling solar panels after
discovering that some villages in Thailand only had water but no electricity.
To sign up as a seller, please visit http://lzd.co/LazadaTHSellerSignUp.
INSPIRING SELLER AWARD
Hanna Suhardi, 29 years old, Indonesia
Hanna Suhardi, owner of the online store Shopping
Shoes(https://www.lazada.co.id/shop/shoppingshoes) on Lazada Indonesia, sells
women's shoes and men's bags. Collaborating with the residents of several
villages in West Java and Central Java that have special sewing convection
expertise, Hanna has managed to revive the tradition of tailoring villages
through continuous flow of orders.
In the beginning, due to limited capital for renting a place to sell, Hanna
decided to sell her products through the online marketplace. With her careful
reading of trends and understanding of basic designs, Hanna supports more than
100 tailors from two villages in West Java and one village in Central Java to
fulfill Shopping Shoes orders which can reach more than 9,000 orders per month.
Currently based in Jakarta, Hanna and her husband work with three local
communities to produce her products and enhance the communities' well-being.
To sign up as a seller, please visit http://lzd.co/LazadaIDSellerSignUp.
Annie Chia, 44 years old, Malaysia
In 2017, a portion of Pasar Perambang caught fire, and half of Annie's store,
NLWK Florist(https://www.lazada.com.my/shop/nlwk-florist/), that was passed
down from her parents was affected, losing almost everything including their
family's livelihood. She rented a temporary space for two years and upon
recommendation from her friend, she decided to explore new ways of selling
through digital means via online marketplace, eventually landing on Lazada
Malaysia.
It was a challenging phase for her as she wasn't familiar with technology. She
had to learn from scratch things she didn't do before, such as taking pictures,
editing and uploading them onto the digital platforms. Not only did she
research and learn from online community groups, whenever she came across
English terms she was did not understand, she would get her daughter to explain
to her as well. Every night, Annie will put in the time and effort to practice
her photo taking and editing skills and it took her at least a month before she
was confident of setting up her online store.
To sign up as a seller, please visit http://lzd.co/LazadaMYSellerSignUp.
SOURCE Lazada Group
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=386003
Caption: Lazada Forward Women Awards 2021 Awards Recipients
Link: http://asianetnews.net/view-attachment?attach-id=386004
Caption: Anne Ong, 56 years old, Singapore
Link: http://asianetnews.net/view-attachment?attach-id=386005
Caption: Pham Thi Xuan Hong, 34 years old, Vietnam
Link: http://asianetnews.net/view-attachment?attach-id=386006
Caption: Georgianna Carlos, 30 years old, Philippines
Link: http://asianetnews.net/view-attachment?attach-id=386007
Caption: Lalilla Thamnita, 39 Years Old, Thailand
Link: http://asianetnews.net/view-attachment?attach-id=386008
Caption: Hanna Suhardi, 29 years old, Indonesia
Link: http://asianetnews.net/view-attachment?attach-id=386009
Caption: Annie Chia, 44 years old, Malaysia
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