AsiaNet 88808

MADRID, Spain, April 13, 2021 /PRNewswire=KYODO JBN/ --

In a complex environment where marketing needs scalable technology more than

ever, Growthland

[https://growthland.io/?utm_source=cision&utm_medium=press%20release&utm_campaig

n=growthland%20launching ]arrives to fulfil that necessity. It is the new

disruptive marketing initiative from NTT Disruption, a division of the Japanese

technological giant NTT Inc. Growthland, arises from the fusion of data,

creative talent, and technology. It offers two innovative solutions focusing on

content and the experience generation: Smart Scalable Content (SSC) and Fourth

Dimension Brand Experiences (4DBX).

"Growthland will be launched to the market to help brands and agencies grow

from a sustainable point of view, accelerating their digital transformation",

says Fernando Lázaro, CMO at NTT Disruption & Head of Growthland. "We are

providing Disruptive Marketing as a service model, based on co-creation,

co-validation and co-acceleration with clients and partners to deliver

disruptive marketing solutions" he adds.

Smart Scalable Content

[https://growthland.io/smart-scalable-content/?utm_source=cision&utm_medium=pres

s%20release&utm_campaign=growthland%20launching ] (SSC) offers a new way of

working that brings together data, technology, and creative talent to deliver

quality digital content in a faster, better and cost-effective way. Through a

semiautomated end-to-end process, the platform suggests insights, gathered

through data and AI to help connect brands with the creatives who are involved

in the process. Using these insights, the creative team can work on content

proposals that are produced and distributed automatically.

Fourth Dimension Brand Experiences (4DBX)

[https://growthland.io/4dbx/?utm_source=cision&utm_medium=press%20release&utm_ca

mpaign=growthland%20launching ]is an unprecedented solution for creating

branded virtual worlds and universes. It works with the latest audiovisual

production and gaming technologies. 4DBX can be used for events, virtual venues

or audiovisual productions like series or movies. It is aimed to be an answer

to the current context of pandemic and new ways of consuming digital channels.

With Growthland, NTT Disruption is introducing itself to the market where other

companies from the NTT Group, such as everis or NTT DATA already exist, with

the aim of accelerating and easing the scalability and digital transformation

of brands and agencies.

NTT Disruption

In 2019 NTT launched NTT Disruption, a new company dedicated principally to the

creation and development of disruptive solutions leveraging exponential

technologies to generate a positive impact on people's lives. It is working on

other solutions including: jibo, a social robot oriented to B2B2Human; Zela, an

acceleration initiative that uncovers a zero-latency world; Cokoon, an

experience enabler and manager for intelligent and immersive spaces and

distributed workforces and Growthland.

Visit NTT Disruption's website.

Contact:

NTT Disruption Marketing &PR

Fernando Lazaro Gonzalez

+34 638385478

hello@nttdisruption.com

Photo - https://mma.prnewswire.com/media/1477746/Growthland.jpg

Source: NTT Disruption