AsiaNet 89507

BOLOGNA, Italy, May 14, 2021 /PRNewswire=KYODO JBN/ --

Despite a difficult 2020, the project funded by the European Union confirms the

results of its first year, focusing on digital communication and products

quality.

The transformation of the world during the year of the pandemic has forced

professionals to rethink their actions in terms of communication and trade. The

European Art of Taste, the project funded by the European Union to promote the

excellence of fruit and vegetables made in Italy in China, Japan and Taiwan,

has focused on innovative and digital communication strategies, managing to

keep alive the relationships with consumers and professionals in the sector.

Consumers have showed an extreme interest about Italian products, all

distinguished by the great production competence and taste quality. Users were

directly involved with 50 million impressions on social media and 40 thousand

visits to the website. These results also included the involvement of some

well-known opinion leaders and influencers who shared their taste experience

with their followers through live recipes and tastings. Excellent results were

also obtained from the Taste EU contest in which over a thousand participants

experimented with the products with their own creations, documenting them with

photographs.

Despite the limitations, The European Art of Taste managed in the first months

of 2020 to welcome some producers in Sicily, the land of blood oranges, and to

organize a series of dinners in China, Japan and Taiwan. Taking advantage of

the digital platforms provided by the fairs of Macfrut Italy, HC China, Sia

Fruit Logistica, The European Art of Taste has been able to present the project

to more than 100 thousand participants, meeting buyers and professionals who

were also involved in 6 workshops dedicated to receiving and knowledge of the

peculiarities of kiwi, orange, pear, tomato sauce and processed fruits and

vegetables.

The European Art of Taste project will also continue throughout 2021 with its

third year, focusing more and more on digital while waiting to be able to

return to normality and involve consumers, journalists and professionals in

incoming, in-store events and fairs, to present the products of the leading

companies in the Italian and European sector as Conserve Italia, Origine Group,

Jingold, Joinfruit, King Fruit, Mazzoni, RK Growers and Oranfrizer.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

SOURCE  The European Art of Taste