UEFA EURO 2020 Sponsor Hisense Showcases Hisense U7 TV at the Tournament
PR90076
QINGDAO, China, June 15, 2021 /PRNewswire=KYODO JBN/ --
After a year's delay, UEFA EURO 2020 officially kicked off in Rome, Italy, in
the early hours of June 12, Beijing time. The presence of a large number of
Chinese elements on the many digital screens overlooking the stadium aroused
widespread discussion among audiences throughout China. In 2016, Hisense, as
the first Chinese firm to become a sponsor of UEFA EURO, ran an advertisement
with the tagline "Buy TV, Choose U7", that was seen by millions of football
fans worldwide. Hisense's sponsorship 5 years ago inspired many more Chinese
companies to follow their lead by becoming UEFA EURO sponsors. As a result,
advertisements from Chinese firms have become a common sight at all of Europe's
major tournaments.
It is the first time in the history of UEFA EURO that the interval between
tournaments was extended to five years rather than the usual four. This year
also marks the 60th anniversary of the quadrennial event. This year's
tournament was especially anticipated by spectators and football fans around
the world, as it is the first world-class sporting event following the ending
of lockdown measures in most countries since the outbreak of the pandemic, as
well as the first to allow a certain number of spectators to watch the game on
site. There was a huge turnout online in Europe for this first game of the
tournament, while Chinese fans, due to the time difference, stayed up late to
watch the game. The first three days of UEFA EURO 2020 happen to coincide with
the Dragon Boat Festival holiday in China, when star teams from Belgium,
England and the Netherlands had their first matches. The popularity of these
three teams in China is expected to send ratings soaring among that audience.
Five years ago, in 2016, Hisense, the first Chinese sponsor of UEFA Euro in the
56-year history of the tournament, left a lasting impression on the audience
with the tagline "Hisense TV China's No. 1". During the opening match this
year, however, Hisense chose to remain low-profile, by returning to the earlier
tagline "Buy TV, Choose U7". The U7 is a customized TV set series officially
created for UEFA Euro 2020, and is proving to be an item in the Hisense TV
portfolio that is turning a lot of heads. Just as most soccer teams have their
own legendary "No. 7 player", Hisense's executives, as they have become of
aware of the series' popularity, have started referring to it in company
meetings as "Hisense's No. 7 Player".
Publicly available data from All View Cloud show that for two consecutive
months, three models in the Hisense U7 series have been among the top 10
best-selling new TVs in China. Hisense U7G-Pro, the world's first ULED XDR TV,
boasts a peak picture brightness of 1600nit, more than 5 times that of ordinary
LCD TVs, vastly boosting the clarity of the image and the level of detail. The
ultra-high 144HZ refresh rate eliminates the streaking effect that mars the
viewing experience when players run or pass the ball. Hisense has also
developed a "Super Fan" viewing mode tailored for this year's UEFA Euro, which
includes features such as AI Green Field (a smart feature that optimizes the
viewing effect when panning over a field green grass, rendering the image
substantially clearer), AI Watching and Multi-Perspective Watching. The lineup
of these special features with the football fan in mind makes U7G-Pro a
particular good choice for watching UEFA EURO 2020 games.
Source: Hisense
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=393776
Link: http://asianetnews.net/view-attachment?attach-id=393778
Link: http://asianetnews.net/view-attachment?attach-id=393779
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。