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SANYA, China, Jan. 4, 2022 /PRNewswire=KYODO JBN/ --

As the globe enters a new year, the Sanya Tourism Promotion Board ("STPB") is

ready to transform Sanya into the world's hottest tourist destination in 2022.

Building on the momentum gained in 2021, the New Year will see the STPB

continue to expand markets for inbound tourism and enhance the popularity of

Sanya's major drawcards, in order to position Hainan Island as a global premium

travel destination.

Since being established in 2020, the STPB has continually evolved Sanya's

tourism offering and innovated the region's travel-related companies to attract

visitors to the island. Over the past year, the STPB leveraged major

opportunities from the construction of the Hainan Free Trade Port, focused on

new trends within the tourism sector, expanded Sanya's destination branding,

and boosted its trade efforts to promote the overall development of Sanya and

invite more tourists to its shores.

Boasting warm weather, spectacular scenery, and diverse experiences, Sanya is

the perfect backdrop for work, travel and play. In 2021, the STPB focused on

cultivating new tourism opportunities and hotspots to attract different types

of travelers to Sanya, such as its "Wonderland Sanya" theme. Designed to

reinvigorate Sanya's image amongst Gen Z and millennial travelers, Wonderland

Sanya invites young people to fall in love with the destination's unique and

vibrant possibilities across five angles of food, travel photography, culture,

outdoor activities and luxury hospitality.

Beyond a new brand image that appeals to younger travelers, the STPB hosted a

number of activities under the Wonderland Sanya theme to give people even more

reason to visit in 2021. These included the Hainan Island Fashion Week, Hainan

Free Trade Port Internet Celebrity Creation Competition, Sanya International

Diving Festival, Sanya x Game for Peace, and Sanya Parent-Child Study Trip

Forum, as well as activities to promote destination weddings, family travel,

night tours, and e-sports tourism. In 2022, the STPB already has an exciting

lineup of events on the cards that will attract new international travelers to

the destination and give previous travelers a reason to return.

In tandem, the STPB has worked with local companies to design, develop and

promote products that are popular with travelers. Last year, the STPB designed

a variety of tourist maps, culinary maps, travel guides, and cultural products

to expand the horizons of tourists and invite them to discover all that Sanya

has to offer. A Sanya Tourism App is also in the works for 2022 to give

overseas travelers peace of mind during their visit.

In addition, STPB carried out trade activities in major cities across China in

2021, with a focus on interactive activities that promote engagement and

encourage discussion. Furthermore, its market research and consulting arm

commenced data modeling for tourism companies to support precise data-based

marketing strategies and forecasts. These activities are set to continue in

2022, as the STPB seeks new opportunities to achieve a win-win scenario for

operators and travelers.

The STPB also has its sights set on turning Sanya into an international transit

destination in 2022, as China grants seventh freedom of air rights to Hainan

for the first time. Tourists can fly in to Beijing or Shanghai and fly out from

Sanya--giving them more reason to add Hainan Island to their travel itinerary.

In 2022, STPB is ready to catapult Sanya into the global travel spotlight.

Capitalizing on progress made over the past two years while injecting fresh

ideas into the mix, Sanya is poised to become the destination of choice for

global tourists in 2022.

SOURCE: Sanya Tourism Promotion Board

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=412104

   Caption: Beyond a new brand image that appeals to younger travelers, the STPB hosted a

number of activities under the Wonderland Sanya theme to give people even more

reason to visit in 2021, such as the "Sanya x Game for Peace (the Chinese

version of PUBG Mobile)" international marketing initiative.