Danish Retailer Sostrene Grene Selects mParticle to Bring Hygge to Omnichannel Customer Data
PR94495
NEW YORK, Feb. 11, 2022 /PRNewswire=KYODO JBN/ --
- Customer Data Platform to Provide Inspired Experiences Online and In-Store
mParticle [
], the largest independent Customer Data Platform, today announced Sostrene
Grene Import A/S [
], a Danish retail chain, has selected mParticle as its customer data
infrastructure. Sostene Grene will rely on mParticle to unify its customer data
and activate insights across customer touchpoints online and in-store.
Logo - https://mma.prnewswire.com/media/1471487/mParticle_Logo.jpg
Sostrene Grene sells Scandinavian inspired [
] home furnishings and accessories [
], toys, kitchenware [
], candles, gifts and personal care products. The company has an online
presence and more than 240 stores across 15 markets including Denmark [
], Finland [
], Norway [
], Sweden [
], Iceland [
], England [
], Ireland [
], Northern Ireland [
], The Netherlands [
], France [
], The Faroe Islands [
], Germany [
], Switzerland [
] , Austria [
] and Belgium [
]. To support the company's continued growth, Sostrene Grene recognized the
need to securely manage its first-party customer data, while ensuring
compliance with privacy regulations across its geographic markets.
"We are confident that mParticle will play a foundational role in our digital
transformation. The platform's ability to ingest data and control permissions
through a single interface makes it an extremely powerful tool for managing
customer data across our organization," said Rasmus Skjott, Chief Digital
Officer, Omnichannel, at Sostrene Grene. "Gaining a unified view of each
customer will help us provide shoppers with the most relevant information and
product deals whether they are shopping online or in-store."
mParticle empowers Sostrene Grene with a comprehensive understanding of the
customer journey by providing a unified ID for all known customers. With a
clear picture of customer behavior, Sostrene Grene can optimize customer
engagement, deliver relevant product recommendations and offers, and improve
overall customer experience. mParticle also enables Sostrene Grene to A/B test
and compare marketing programs across channels, unlocking new insights and a
data-driven advantage not previously available with a siloed approach.
"The future of retail lies in how well a company understands the customer
journey," said Karen Gallantry, mParticle Chief Revenue Officer. "Sostrene
Grene's products are designed to inspire creativity and joy, and every customer
touchpoint must do the same. Using mParticle, Sostrene Grene can unleash deeper
insights to ensure they deliver on their brand promise with every customer
interaction."
About Sostrene Grene
Sostrene Grene is a Danish retail chain which since 1973 has worked to bring
beauty and joy to everyday lives through ever-changing aesthetic design made to
create and support moments of 'hygge'.
The brand offers a wide assortment within home interiors, furniture, hobby
items, kitchen supplies, children's toys, specialty food and candy,
gift-wrapping, party supplies and more. The family-owned company is now managed
by the second generation after the founders from the headquarters in Aarhus,
Denmark, while the stores are mainly run on a joint venture or franchise basis.
The chain holds more than 240 stores across 15 European markets as well as
webshops on 8 markets.
Read more about Sostrene Grene on https://sostrenegrene.com/ or on the press
site here: https://press.sostrenegrene.com/
About mParticle
mParticle makes it easy to holistically manage customer data along the entire
product and customer lifecycle. Teams across companies like Starbucks,
NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer
experiences and accelerate growth by solving the foundational challenges that
impede success at scale. Founded in 2013, mParticle is headquartered in New
York City with employees around the globe.
Logo - https://mma.prnewswire.com/media/1471487/mParticle_Logo.jpg
SOURCE mParticle
CONTACT: Lyndi Thompson, marketing@mparticle.com
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