PR94514

WASHINGTON, Feb. 15, 2022 /PRNewswire=KYODO JBN/--

Arc XP, a leading digital experience platform provider, today revealed the

results of a commissioned Total Economic Impact (TEI) study conducted by

Forrester Consulting that examines the business benefits media companies may

realize by adopting Arc XP's DXP. The study found that over three years, a

composite media organization realized a 114% return on investment, $4.51

million net present value (NPV) including $4.3 million in savings due to

increased productivity and decommissioned systems as a result of adopting Arc

XP.

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According to the study: "Arc XP helps its customers to operate more

effectively, publish more content, deliver omnichannel experiences, lower

costs, and grow digital revenue. For media companies, Arc XP enhances the end

user experience, which leads to greater site traffic, increased time on site,

and higher digital advertising and subscription revenue."

Key findings from the study include:  

    --50% improvement in editorial team productivity by simplifying workflows

      and the content creation process

    --67% improvement in developer productivity by eliminating time spent

      supporting and maintaining legacy systems and their website infrastructure

    --$1.6 million in incremental digital subscription annual revenue by year

      three due to the enhanced ability provided by Arc Subscriptions to grow

      and manage a paid digital subscriber base.

    --$1.2 million incremental digital advertising annual revenue by year three

      due to improved SEO and greater site traffic leading to more time on site

      and page views.

"We've long heard from our customers that Arc XP has enabled them to achieve

their digital growth objectives and goals. It's extraordinary to see the

quantifiable impact the platform has for our digital media customers, both in

terms of ROI and long-term value," said Miki King, president of Arc XP.

Additional benefits cited in the study include:

    --Better website performance, including significantly improved reliability

      and faster page load speeds.

    --An enhanced end user experience, driving readers and subscribers to spend

      more time on site.

    --Arc XP's ongoing partnership and access to a global community of Arc XP

      users.

One Arc XP customer interviewed, director general of a media company in Mexico,

stated: "[With Arc XP] it's a whole different experience. The site loads

faster. We have more information. We have more traffic. We have more engagement

with people."

Another Arc XP customer interviewed, chief product officer of a media company

in the USA, stated: "Arc XP was absolutely part of growing our subscription

revenue. The site speed made a huge difference. It allowed our team to publish

more stories… Arc XP has definitely been a piece of the revenue growth."  

To understand the business benefits and cost savings of Arc XP's DXP for media

companies, Forrester interviewed four customer decision-makers with experience

using Arc XP.  

The full study is available here: (

https://c212.net/c/link/?t=0&l=en&o=3441754-1&h=3944412904&u=https%3A%2F%2Fgo.arcxp.com%2Fl%2F879172%2F2022-02-08%2F28gwc7&a=here

).

Contact:

Kathleen Floyd

kathleen.floyd@washpost.com

SOURCE: Arc XP