PIZZA, THE PLANET'S MOST POPULAR FOOD, GETS A MAKEOVER THAT IS FRIENDLIER FOR THE PLANET
PR94572
ROTTERDAM, Netherlands, Feb. 18, 2022 /PRNewswire=KYODO JBN/ --
-- Knorr(R) launches Plizza – a planet-friendlier pizza from crust to toppings
for World Eat for Good Day
Pizza, one of the most popular foods around the globe, just got a new twist
that is friendlier for the planet in celebration of World Eat for Good Day on
19 February. Knorr, the global food brand known for bringing flavour to tables
all over the world, is launching Plizza – a planet-friendlier pizza. The global
food brand has reinvented the classic dish to be plant-based with ingredients
that are better for people and the planet - from crust to toppings.
Approximately five billion pizzas are sold every year around the world, so by
changing pizza to be planet-friendlier we can collectively have a significant
positive impact when we make swaps to ingredients that are better for the
planet.
Logo - https://mma.prnewswire.com/media/1748634/Knorr_Plizza_Logo_1_Logo.jpg
Photo - https://mma.prnewswire.com/media/1748636/Knorr_Launches_Plizza.jpg
The Plizza will be available for free on World Eat for Good Day in six cities
around the globe - created fresh and delivered hot via the local food delivery
app. Participating cities in the United States, Mexico, Indonesia,
South-Africa, Thailand, and China will offer a limited number of Plizzas to be
ordered and delivered on 19 February. For those who miss the Plizza delivery
opportunity, the recipe and cook along video will be available at
www.knorrplizza.com.
Knorr developed the Plizza to show how easy it is to make delicious swaps in
everyday meals that can decrease foods' negative impact on the planet while
increasing its positive impact on health. Currently, our food system is a key
contributor to climate change(2),(3), species loss, water scarcity, and soil
loss and damage. 75% of the global food supply is made up of just 12 plant and
five animal species(5) making the food system fragile to the potential impacts
of diseases, pests, and climate change. The good news is that 'Food is the
strongest lever to maximize human and planetary health on Earth'(4). Eating a
wider variety of plant-based foods helps safeguard the future of food while
providing more nutrients and reducing the use of the planet's resources.
Launching Plizza is part of Knorr's commitment to get food that is good for
people and the planet on seven billion plates by 2025, globally.
The first-ever Plizza, created by renowned Knorr chefs, is plant-based and
packed with Future 50 Foods – foods that are better for people and the planet1.
The recipe itself becomes a Plizza with three simple swaps including making the
dough with wholegrain spelt flour, adding a Knorr flavoured sauce made with
sustainably sourced ingredients paired with soil-enriching, high fiber beans
and replacing the toppings with nutrient-packed veggies like fast-growing
spinach and self-sowing watercress.
What makes the Plizza planet-friendlier?
-- It is plant-based. More than 30% of greenhouse gas emissions (main
contributor to climate change) come from food agriculture – of which more than
60% comes from animals(2),(3). Decreasing the number of animal-based foods we
eat lowers food's impact on climate change.
-- It has a wide variety of ingredients. 75% of the global food supply is
made up of just 12 plant and five animal species(5). This is causing a loss of
species – making the food system fragile to pests and climate changes. The
Plizza includes a variety of Knorr and WWF's Future 50 Foods(1) to help build a
more resilient food system that can feed our growing population.
-- Knorr products contain ingredients that are grown with care. For Knorr it
is important that our ingredients are grown with care for people and the
planet. 95% of Knorr vegetables and herbs are grown sustainably, globally and
will grow 80% of key ingredients (vegetables, herbs, spices, grains) following
Unilever Regenerative Agriculture Principles by 2026. With experts predicting
there is less than 30 years of water left(6) and 90% of soil (where our food is
grown) will be degraded by 2050(7), there is an urgent need to grow food in
ways that sustain and regenerate nature.
April Redmond, Global Brand Vice President, Knorr: "Food is a delicious force
for good and we're on a mission to get food that's better for us and the planet
on everyone's plates. With Knorr's authentic flavour paired with the Future 50
foods we are showing the world just how irresistible eating for good can be.
Together we will change the world by changing what's on our plates."
Dorothy Shaver, Global Food Sustainability Director, Unilever: "On World Eat
for Good Day, we want to help everyone understand the impact our food system
has on our planet and our health and provide a delicious way to make a positive
change. Knorr is on a mission to help everyone eat a wider variety of plants
that are grown in sustainable and regenerative ways for our health and the
health of the planet. Through this campaign, in addition to our products,
programs, and partnerships we are inspiring everyone to Eat for Good."
Join Knorr on World Eat for Good Day and change the world by changing what's on
your pizza! Full details on the Knorr Plizza story, including the delivery app,
recipe, and recipe video can be found at www.knorrplizza.com. #Knorr #Plizza
#WorldEatForGoodDay #EatforGood
(1)Future 50 Foods | Knorr UK
(2)https://news.un.org/en/story/2021/03/1086822
(3)https://www.nature.com/articles/s43016-021-00358-x
(4)The EAT-Lancet Commission on Food, Planet, Health - EAT Knowledge
(5)What is Agrobiodiversity? (fao.org)(https://c212.net/c/link/?t=0&l=en&o=3446912-1&h=3883279533&u=https%3A%2F%2Fwww.fao.org%2F3%2Fy5609e%2Fy5609e02.htm&a=What+is+Agrobiodiversity%3F+(fao.org))
(6)United Nations world water development report 4: managing water under
uncertainty and risk - UNESCO Digital Library
(7)Global Assessment Report on Biodiversity and Ecosystem Services | IPBES
About Knorr Global
Knorr's passion for better cooking and eating goes right back to the brand's
beginnings in 1838. Knorr is proud to be the 8th most chosen FMCG brand in the
world (according to Kantar World Panel) and Unilever's largest food brand.
Knorr products are sold in more than 90 countries around the world and the
products are chosen 3.1 billion times per year, in 379 million homes annually.
The recipes on Knorr websites and in programs inspire millions of people each
year to eat food that is better for them and the planet. Knorr's purpose,
globally, is to reinvent food for humanity with the ambition to get food that
is good for people and the planet on 7 billion plates by 2025. The Future 50
Foods themselves are the unlock to food that is good for people and the planet
– key to 'good food'.
Knorr, together with WWF, launched Future 50 Foods on 19 February 2019,
identifying 50 foods that we should eat more of for our health and the health
of our planet and is central to Knorr's products, programmes and partnerships.
The Future 50 Foods Cookbook is available for free download and is sold on
Amazon UK.
For more information about Knorr's purpose visit www.knorreatforgood.com and
for more about Knorr Future 50 Food visit www.knorrfuture50foods.com.
About Unilever
Unilever is one of the world's leading suppliers of Beauty & Personal Care,
Home Care, and Foods & Refreshment products, with sales in over 190 countries
and products used by 2.5 billion people every day. Unilever has 149,000
employees and generated sales of EUR50.7 billion in 2020. Over half of our
footprint is in developing and emerging markets. The company has around 400
brands found in homes all over the world. – including iconic global brands like
Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love
Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.
The Unilever Compass, our sustainable business strategy, is set out to help us
deliver superior performance and drive sustainable and responsible growth,
while:
-- improving the health of the planet;
-- improving people's health, confidence, and wellbeing; and
-- contributing to a fairer and more socially inclusive world.
For more information about Unilever and our brands, please visit
www.unilever.com.
CONTACT:
Penelope Ramirez
Penelope.Ramirez@edelman.com
SOURCE: Knorr
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