Two Out of Three Brazilian e-Shoppers Purchased from Foreign Websites in 2021

Bexs Pay

PR95404

 

SAO PAULO, Apr. 12, 2022 /PRNewswire=KYODO JBN/--

 

-- According to the latest edition of Webshoppers, more than 70% of consumers

plan to continue purchasing products overseas

 

For many Brazilians, buying from foreign websites was a way of saving money in

2021, even with the dollar flying high. According to the Webshoppers survey by

NielsenIQ|Ebit and Bexs Pay, 68% of online consumers (87.7 million) purchased

imported products last year and 71% plan to continue doing so. For more than

half of consumers, the biggest attraction is lower prices.

 

Logo - https://mma.prnewswire.com/media/1783630/Logo_BexsPay_01.jpg

 

Cross-border purchases were worth an estimated R$ 36.2 billion in 2021, up 60%

compared with 2020 and 32% increase in e-commerce generally. This segment now

represents 17% of overall revenues; some of this growth can be attributed to

foreign e-commerce websites better integrating local payment methods.

 

"This has made it easier for people to buy goods overseas. Purchases that were

previously restricted to just a small proportion of the population with access

to an international credit card are now available to a larger group of people

who can use domestic credit cards or even Pix, the Brazilian instant payment

system", said Luiz Henrique Didier Jr, CEO of Bexs Pay.

 

Consumers reported the most popular categories last year were Fashion (38%),

Electronics (36%) and Home Decoration (24%). Faster deliveries have been one of

the aspects driving Brazilian interest in international purchases. "This shows

Brazilian consumer appetite for overseas products, despite often facing

barriers created by technical issues", said Marcelo Orsanai, Head of E-commerce

at NielsenIQ|Ebit.

 

Another interesting result has been the growth of platforms Brazilians have

quickly started to adopt. In 2021, 56% of consumers purchased from Shopee and

21% from Shein, practically nonexistent in Brazil before last year.

 

About Bexs Pay

 

Bexs Pay is a pioneering cross-border digital payments provider connected to

Bexs Banco's financial services. Our API platform offers a unique combination

of digital payment solutions for payin or payout, enabling online businesses to

operate in Brazil. In just a year, Bexs Pay has already handled millions of

payments for global companies including TikTok, Wordline, Kwai and Thunes,

among others.

 

About NielsenIQ

 

NielsenIQ is the leader in providing the most complete, unbiased view of

consumer behavior globally. Powered by a ground-breaking consumer data platform

and fueled by rich analytic capabilities, NielsenIQ enables bold, confident

decision-making for the world's leading consumer goods companies and retailers.

 

SOURCE:  Bexs Pay

 

CONTACT: Beatriz Montesanti,

         Tel:+55-11-98536-3135, E-mail:  beatriz@ovocom.com.br

 

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