PR98121

SAN FRANCISCO and CHARLOTTE, N.C., Oct. 3, 2022 /PRNewswire=KYODO JBN/ --

-- Deal Increases Fan Reach & Engagement While Driving Affiliate Commerce And

Extending 360 Opportunities for Advertisers

-- Fandom Will Now Rank as the #14 Ad Supported Site in the U.S.

Fandom (

https://c212.net/c/link/?t=0&l=en&o=3665070-1&h=3497774209&u=https%3A%2F%2Fwww.fandom.com%2F&a=Fandom

), the world's largest fan platform, today announced it has acquired a

portfolio of entertainment and gaming brands from Red Ventures (

https://c212.net/c/link/?t=0&l=en&o=3665070-1&h=3170314175&u=https%3A%2F%2Fwww.redventures.com%2F&a=Red+Ventures

) - GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and

Comic Vine. By combining Fandom's 300M MAU's, 250K Wiki communities and 40M

pages of content with these widely recognized gaming, movie and TV brands

reaching 46M MAU's, Fandom extends its strategic mission to be the fan's first

choice for community and experience. Financials of the deal were not disclosed.

Logo - https://mma.prnewswire.com/media/506383/FANDOM_Logo.jpg

This deal will continue to expand Fandom's global fan platform to super serve

entertainment and gaming fans as well as partners. The new combined platform

will drive engagement across every step of the consumer journey - reference,

community, trends, ratings, reviews, news and commerce. With the addition of

these gaming, movie and TV platforms, Fandom will extend its 360 programs for

its advertising partners - including game publishers, studios and streaming

services - and enhance the data and insights within FanDNA, Fandom's

proprietary data platform. Additionally, the deal will fuel Fandom's affiliate

and commerce efforts including accelerating revenue on Fanatical, its gaming

commerce business.

"We're thrilled to add these powerful, authoritative brands into the Fandom

platform, which will expand our business capabilities and provide immersive

content for our partners, advertisers and fans. The trusted insights, ratings

and content they provide will make us a one-stop shop for fans across their

entertainment and gaming journey," said Perkins Miller, CEO of Fandom. "In

addition to creating exceptional fan experiences, these platforms will add to

our FanDNA data offering, giving us sentiment and intent signals that will help

improve the consumer experience as well as make our commerce and advertising

businesses more impactful."

"Today's announcement marks the beginning of a new chapter for Red Ventures and

Fandom, and we couldn't be more excited for what's ahead," said Christina

Miller, Chief Strategy Officer, Red Ventures. "With Fandom at the helm, we are

confident these brands and their teams will be well-equipped to continue

empowering and connecting gaming and entertainment audiences around the globe,

while Red Ventures continues to focus on unlocking the next phase of growth and

evolution of its strong stable of decision-making brands."

This deal marks another step up in Fandom's growth trajectory, continuing its

expansion across the fan ecosystem. In 2018, Fandom acquired ScreenJunkies to

bolster its entertainment and news coverage. The company acquired Curse Media

in 2019 which brought together the world's top  gaming wikis with integrated

digital gaming tools. In 2021, Fandom acquired Fanatical (

https://c212.net/c/link/?t=0&l=en&o=3665070-1&h=1757055525&u=https%3A%2F%2Fwww.fanatical.com%2Fen%2F&a=Fanatical

), a leading ecommerce video game retailer, which diversified its revenue into

commerce and strengthened the company's footprint in gaming. And with this

acquisition, Fandom will extend its lead as  the #1 fan platform in the world,

operating at the intersection of culture and commerce.

LionTree served as exclusive financial advisor to Red Ventures on the

transaction.

ABOUT FANDOM

Fandom is the world's largest fan platform where fans immerse themselves in

imagined worlds across entertainment and gaming. Reaching more than 350 million

unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1

source for in-depth information on pop culture, gaming, TV and film, where fans

learn about and celebrate their favorite fandoms. Fandom's Gaming division

manages the online video game retailer Fanatical. Fandom Productions, the

content arm of Fandom, enhances the fan experience through curated editorial

coverage and branded content from trusted and established publishing brands

Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest

Trailers and the weekly video news program The Loop. For more information

follow @getfandom or visit: www.fandom.com.

ABOUT RED VENTURES

Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and

businesses, strategic partnerships, and proprietary technology - including

Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together,

RV helps millions of people worldwide make life's most important decisions,

accelerates digital adaptation, and innovates the online consumer experience by

improving every step of the consumer journey - from first discovery of

information, throughout the decision-making process, to transactions. Visit

www.redventures.com or follow us on social media @RedVentures to learn more.

Press Contacts

Rachelle Savoia/ +1(470) 306-1609 or rsavoia@fandom.com

Brenna Harran/ +1(631) 902-9801 or bharran@fandom.com

Source - Fandom