MINISO Celebrated the Grand Opening of Its Global Flagship Store at Times Square, New York




NEW YORK, May 23, 2023 /Xinhua=KYODO JBN/--


Lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) officially opened its new

global flagship store at New York's iconic Times Square on Friday, May 19

(EST). Marking a major milestone in the brand's history, the new store brings

MINISO's signature joyful attitude and fun, affordable, well-designed products

straight to the heart of one of the world's most famous shopping districts.


Located on the first floor of 5 Times Square, the new flagship has a bright and

clean look, with the eye being drawn to MINISO's licensed collections with some

of the world's best-known intellectual property owners. From Sanrio to We Bare

Bears, the licensed collections are just some of the 2,500 products on offer in

the new store, laid out across ten dedicated product zones. Besides licensed

collections, the zones also include blind box collectibles, toys, plushies,

fragrances, accessories, makeup tools, snacks, electronics as well as gifts &



"We're delighted to be opening our new flagship store here at Times Square,"

said Jack Ye, Founder and CEO of MINISO, at the grand opening event.

"Establishing a presence in one of the world's most recognizable commercial and

culture destinations allows us to effectively reach new audiences on a daily

basis, introducing our fun, quality products to the hundreds of thousands of

New Yorkers and tourists who pass through these streets every single day."


On the store's opening day, passersby were drawn in by a party atmosphere and

the store's attractive window displays, featuring beloved Disney characters

such as Mickey Mouse and Toy Story, alongside other famous licensed characters.

Visitors to the store were invited to take part in the celebration, with

giveaways and raffle draws giving shoppers the chance to win amazing prizes,

including gifts, products from Hello Kitty's parent company Sanrio, and store

vouchers. The diverse range of products and MINISO's engaging shopping

experience proved a hit, with the store generating nearly $80,000 in sales over

the course of the opening day, setting a new single-day sales record among all

stores globally.


Tom Harris, President of Times Square Alliance, attended the ceremony. "I would

like to congratulate MINISO on opening a flagship at Times Square," he said.

"Times Square is known for its vibrant and alive atmosphere. MINISO brings its

wide variety of lifestyle products and adds to the dynamic environment here.

Its arrival reflects the inclusiveness and diversity of Times Square."


The opening of the new flagship in Times Square in 2023, the brand's 10th

anniversary year, comes shortly after the announcement of a new global

strategy. The strategy aims to transform MINISO into a lifestyle super brand to

bring even more joy to customers across the world. The Times Square new

flagship store not only promises to boost this transformation, but also

showcases MINISO's strong commitment to establishing a thriving presence in the

US market. With over 70 stores and a dedicated team of local staff, the US

market has emerged as MINISO's top-performing overseas market for two

consecutive quarters.


Looking ahead, MINISO will maintain a steadfast focus on product innovation and

store operations, delivering a treasure-hunt shopping experience for customers

with an array of captivating licensed collection zones within its stores. The

brand has also set ambitious goals to surpass 100 stores in the US by the end

of 2023. Since its founding in 2013, MINISO has won fans across 106 markets

with more than 5,514 stores to date, attracting over 1 billion customers

globally, and the new flagship ensures that the brand will be able to reach

even more customers from even more corners of the globe.



MINISO Group is a global lifestyle retailer offering a variety of design-led

lifestyle products. The Company serves consumers primarily through its large

network of MINISO stores, and promotes a relaxing, treasure-hunting and

engaging shopping experience full of delightful surprises that appeals to all

demographics. Aesthetically pleasing design, quality and affordability are at

the core of every product in MINISO's wide product portfolio, and the Company

continually and frequently rolls out products with these qualities. Since the

opening of its first store in China in 2013, the Company has built its flagship

brand "MINISO" as a globally recognized retail brand and established a massive

store network worldwide.


Source: MINISO Group


Image Attachments Links:




   Caption: The grand opening of MINISO's Times Square flagship store




   Caption: The store was bustling with shoppers on the grand opening day.




   Caption: With its presence at Times Square, the new flagship store introduces MINISO's

fun and quality products to New Yorkers and tourists.




   Caption: Long queues of enthusiastic customers waited in front of MINISO's new Times

Square flagship store.