MINISO Celebrated the Grand Opening of Its Global Flagship Store at Times Square, New York
NEW YORK, May 23, 2023 /Xinhua=KYODO JBN/--
Lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) officially opened its new
global flagship store at New York's iconic Times Square on Friday, May 19
(EST). Marking a major milestone in the brand's history, the new store brings
MINISO's signature joyful attitude and fun, affordable, well-designed products
straight to the heart of one of the world's most famous shopping districts.
Located on the first floor of 5 Times Square, the new flagship has a bright and
clean look, with the eye being drawn to MINISO's licensed collections with some
of the world's best-known intellectual property owners. From Sanrio to We Bare
Bears, the licensed collections are just some of the 2,500 products on offer in
the new store, laid out across ten dedicated product zones. Besides licensed
collections, the zones also include blind box collectibles, toys, plushies,
fragrances, accessories, makeup tools, snacks, electronics as well as gifts &
"We're delighted to be opening our new flagship store here at Times Square,"
said Jack Ye, Founder and CEO of MINISO, at the grand opening event.
"Establishing a presence in one of the world's most recognizable commercial and
culture destinations allows us to effectively reach new audiences on a daily
basis, introducing our fun, quality products to the hundreds of thousands of
New Yorkers and tourists who pass through these streets every single day."
On the store's opening day, passersby were drawn in by a party atmosphere and
the store's attractive window displays, featuring beloved Disney characters
such as Mickey Mouse and Toy Story, alongside other famous licensed characters.
Visitors to the store were invited to take part in the celebration, with
giveaways and raffle draws giving shoppers the chance to win amazing prizes,
including gifts, products from Hello Kitty's parent company Sanrio, and store
vouchers. The diverse range of products and MINISO's engaging shopping
experience proved a hit, with the store generating nearly $80,000 in sales over
the course of the opening day, setting a new single-day sales record among all
Tom Harris, President of Times Square Alliance, attended the ceremony. "I would
like to congratulate MINISO on opening a flagship at Times Square," he said.
"Times Square is known for its vibrant and alive atmosphere. MINISO brings its
wide variety of lifestyle products and adds to the dynamic environment here.
Its arrival reflects the inclusiveness and diversity of Times Square."
The opening of the new flagship in Times Square in 2023, the brand's 10th
anniversary year, comes shortly after the announcement of a new global
strategy. The strategy aims to transform MINISO into a lifestyle super brand to
bring even more joy to customers across the world. The Times Square new
flagship store not only promises to boost this transformation, but also
showcases MINISO's strong commitment to establishing a thriving presence in the
US market. With over 70 stores and a dedicated team of local staff, the US
market has emerged as MINISO's top-performing overseas market for two
Looking ahead, MINISO will maintain a steadfast focus on product innovation and
store operations, delivering a treasure-hunt shopping experience for customers
with an array of captivating licensed collection zones within its stores. The
brand has also set ambitious goals to surpass 100 stores in the US by the end
of 2023. Since its founding in 2013, MINISO has won fans across 106 markets
with more than 5,514 stores to date, attracting over 1 billion customers
globally, and the new flagship ensures that the brand will be able to reach
even more customers from even more corners of the globe.
MINISO Group is a global lifestyle retailer offering a variety of design-led
lifestyle products. The Company serves consumers primarily through its large
network of MINISO stores, and promotes a relaxing, treasure-hunting and
engaging shopping experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and affordability are at
the core of every product in MINISO's wide product portfolio, and the Company
continually and frequently rolls out products with these qualities. Since the
opening of its first store in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and established a massive
store network worldwide.
Source: MINISO Group
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Caption: The grand opening of MINISO's Times Square flagship store
Caption: The store was bustling with shoppers on the grand opening day.
Caption: With its presence at Times Square, the new flagship store introduces MINISO's
fun and quality products to New Yorkers and tourists.
Caption: Long queues of enthusiastic customers waited in front of MINISO's new Times
Square flagship store.