Aspen Research Group, owner of the highly acclaimed stock analysis software, "Aspen Graphics," announces its direct-marketing strategy in Thailand

AsiaNet 49868

BANGKOK, Thailand, June 28, 2012 / InfoQuest=KYODO JBN/ --

Aspen Research Group, creator of the world-leading "Aspen Graphics" family of

stock analysis software, announces its direct-marketing strategy in Thailand.

With local company,InfoQuest Limited, providing data content, and local

company, ThaiQuest Limited, providing software modifications and

enhancements,Aspen aims for top market share in every market segment in

Thailand by mid-2013, as well as expansion into Asia-Pacific markets.Aspen

Research Group president, John Praetorius, reveals that the choice of Thailand

for Aspen's direct-marketing initiative isdue to its strong stock market and

bright outlook compared to other countries in the region.

The version of Aspen Graphics software being directly licensed in Thailand has

been modified and enhanced by ThaiQuest, known for its strong software

development team.  ThaiQuest has licensed these modifications and enhancements

to Aspen.  Data content, including domestic and international news, as well as

financial and investment data, are provided by InfoQuest. Both Thai

collaborators are highly experienced in the Thai market, and both truly

understand the fundamental needs of Thai investors.

John Praetorius observes: "Tens of thousands of professionals in banks,

brokerage firms and investment houses in Thailand have used Aspen Research

Group software for over 20 years now. The software is commonly known as Apex

when marketed through Aspen Research Group's distributor in Thailand. However,

we now feel confident that we can successfully market our products and services

directly in Thailand, due to our collaboration with ThaiQuest and InfoQuest,

who possess good understanding of the Thai market and work well with us to

promptly address client requests."

Aspen Graphics was introduced to the Thai market in 1990 under the name Apex

through Bisnews Public Company Limited, a company owned by Jalthong

Patamapongs. Bisnews Public Company Limited sold its assets to Reuters in 1997,

who later transferred the business to Bisnews AFE (Thailand) Limited in 2004.

Aspen Graphics is and has always been the stock analysis software with the

highest number of professional users in Thailand. Recently, Aspen Research

Group introduced a separate browser-based product, targeting individual

investors, to expand into the general market segment. It also began directly

licensing Aspen Graphics software to clients in Thailand last year. When

Aspen's distribution agreement with Bisnews AFE expires on June 30, 2013, Aspen

Research Group will be the sole licensor of its software in Thailand.

Consistent with its commitment to the Thai market, Aspen Research Group has

opened a branch office in Thailand.  Aspen marketing and customer relations

executives are working alongside InfoQuest and ThaiQuest to approach clients,

provide technical support, and obtain feedback to continually improve response

to client needs."We will not be complacent about clients' comments and

requirements; we will try to improve and enhance our software to meet clients'

expectations; we will make sure that Aspen Graphics is the best and the most

cost-effective, real-time stock analysis software in Thailand," says John

Praetorius.

In Thailand, Aspen Research Group is offering its Aspen Graphics software on

two platforms ? Aspen for Windows, targeting brokerage firms and professional

investors, and Aspen for Browser, targeting individual investors. At present,

Aspen Research has directly licensed its software to more than 10 brokerage

clients, including Krungsri Securities PCL, Kaitnakin Securities Company

Limited, Country Group Securities PCL, CIMB Securities International (Thailand)

PCL, DBS Vickers Securities (Thailand) Company Limited, Trinity Securities

Company Limited, TISCO Securities Company Limited, Thanachart Securities PCL,

Bualuang Securities PCL, Maybank Kim Eng Securities (Thailand) PCL, OSK

Securities (Thailand) PCL.

Aspen Research Group aims that by mid-2013, it will have the largest market

share of stock analysis software in Thailand, with the highest number of users

of its directly-licensed Aspen Graphics software in every market segment. It

plans to use its branch office in Thailand as its regional hub to expand into

other markets in Asia-Pacific.

Relationships between Aspen Research Group and ThaiQuest and InfoQuest

The collaboration between Aspen Research Group, ThaiQuest and InfoQuest stems

from a strong friendship between John Praetorius, the owner of Aspen Research

Group, and Jalthong Patamapongs, owner of both ThaiQuest and InfoQuest. They

have known each other for over 25 years.  Jalthong Patamapongs was instrumental

in supporting John Praetorius and his company from the beginning, when he

became the very first Aspen Research client anywhere in the world.

About Aspen Research Group

Aspen Research Group Ltd. is a leading U.S.-based software developer

specializing in charting tools for technical analysis and stock information for

professional investors.Its renowned stock analysis software,"Aspen Graphics,"

is widely used by professional investors and financial institutions around the

world. The program supports content from international news and information

providers such as Thomson Reuters and Bloomberg.

Aspen Research Group is the developer and owner of underlying rights to Aspen

Graphics (also known as Apex in Thailand), a stock analysis product of Bisnews

AFE (Thailand) that is popular among Thai stock brokers and financial

institutions.  Aspen Research Group has expanded its commitment to Thailand's

market by collaborating with InfoQuest Ltd, Thailand's leading information

service provider and news agency.  The two companies are jointly offering their

own products enabling stock brokers and financial institutions in Thailand to

have improved and more powerful decision-making tools at a reasonable price,

saving brokers and financial institutions significant operating costs.

About ThaiQuest Limited

ThaiQuest Limited is a leading software developer and technology provider in

Thailand with core competencies in data management innovations for real-time

financial information service, online news publishing and distribution

workflow, full-text search integration and customization service. Over the

decade, its software specialists, through careful research and design,

developed a genuinely fast and reliable search engine (ThaiQuest Enterprise

Search) that outshines other search engines available in the market.  It

supports real-time, full-text search in Thai and English, and provides

unlimited data storage and sub-second retrieval. ThaiQuest has won many awards

for its software solutions from software contests in the country and throughout

the Asia-Pacific region,e.g., the Chaofa IT award, TICTA award, APICTA award,

etc.

About InfoQuest Limited

InfoQuest is a leading information service provider and news agency in

Thailand.  Starting its operation in 2000, InfoQuest now employs over 200

highly capable individuals, including executives and professionals with over 28

years of news service experience. InfoQuest services are operated by the

company's own news editorial and information development teams, who have

extensive experience in the news industry.  InfoQuest produces real-time online

news covering economic, stock and financial issues, as well as politics and

other developments that may affect the stock and financial markets.

In addition to producing its own news, InfoQuest aggregates information from

more than 300 sources; organizes such content for its customers in various

packages and forms, including news and information center service via

NEWSCenter; online news clipping service via iQNewsClip; mobile service via

iQStock (WAP) and iQStockAlert (SMS); website-based information service via

www.ryt9.com and www.thaipr.net; and global publicity service via iQMediaLink.

At present, thousands of professional users and investors are subscribing to

InfoQuest's financial and investment data services. InfoQuest services are

currently available on over 7,500 terminals in total.

For more information, please contact:

Teerin Suvarnatemiya  

Aspen Research Group

Tel. +662-6514740

Email: teerin@aspenthai.com

SOURCE: Aspen Research Group