ATC Global's Growing VIP Hosted Buyer Programme Set to Boost Exhibitors' Sales

AsiaNet 50268

LONDON, Aug. 7/PRN=KYODO JBN/ --

    ATC Global announced today that it is expanding its VIP Hosted Buyer

Programme for the third consecutive year. This unique service at their annual

Air Traffic Management exhibition in Amsterdam has become a potent business

opportunity for the industry. At this year's event the VIP Hosted Buyer

Programme enabled leading suppliers and potential customers from across the

globe to cultivate new and existing relationships with a combined investment

value of over USD $490 million.

    ATC Global's VIP Hosted Buyer Programme provides pre-qualified sales leads

to exhibitors by arranging meetings with CEOs and Directors of Air Navigation

Service Providers (ANSPs) that are planning development projects. A dedicated

team works throughout the year to compile the desired product and service

offerings of each exhibitor and match these with the investment plans of all

relevant ANSPs, allowing all parties to agree on an efficient and well-planned

meeting schedule months prior to the event. ATC Global subsidises the cost of

ANSPs attending the event through this programme, dependent on travel budgets.

     Karen Adams, Director of Business Development for ITT Exelis, said: "The

VIP Hosted Buyer Programme provides an opportunity to meet new potential

customers, and other decision makers from geographical regions that our sales

team have difficulty accessing during the year...I thought this was well

executed. Investment plans and project details of the hosted buyer ANSPs were

provided to us prior to any pre-arranged meetings, allowing sufficient time to

prepare for meetings and to have thorough discussions about the buyer's needs."

    This year, ATC Global's professional event management team facilitated 197

pre-arranged and over 130 ad hoc meetings between buyers and suppliers. ATC

Global is the only occasion where the fastest growing ANSPs from across Latin

America, Africa and Asia are sponsored by the organisers to bring their

business to the Exhibitors. ATC Global 2013, taking place at the Amsterdam RAI

on 12-14 March, has already received applications from emerging markets such as

Zimbabwe, Lebanon, Peru, Uruguay, COCESNA, Botswana, Nepal and Morocco to

participate in the programme, with many more to be announced in the coming

weeks.

    Mr B Ngwarai, Director Air Navigation Services, Civil Aviation Authority of

Zimbabwe, said, "The ATC Global 2012 VIP programme enabled our organization's

participation in a well-organised, world class exhibition and conference.

Pre-arranged meetings with suppliers of CNS/ATM systems were a productive way

of navigating through the exhibition halls with many suppliers. These

initiatives assisted in time management as it is easy to overstay on one stand.

The concierge service was highly customised, with a personalized touch. ATC

Global financial assistance made it possible for our organisation to

participate in this special ATM event, even in the face of budgetary

constraints."

    Paula Milburn says: "ATC Global's priority is to listen to the needs of our

clients and maximise the return of investment for all parties attending the

exhibition. We have designed the VIP Hosted Buyer programme to reach out to

every global region and enable the broadest range of ANSPs and suppliers to

come together. Our dedicated service goes beyond the networking opportunities

available at other exhibitions and allows all attendees to maximise their

connections in an independent business environment."

    For more information on the Hosted Buyer Programme and other services

available at ATC Global 2013 visit http://www.atcglobalhub.com

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    Notes to Editors:

    About ATC Global:

    ATC Global has been uniting the entire ATM industry annually since 1990. It

provides an independent and impartial marketplace for ATM businesses from every

region, small and large and regardless of affiliation. It brings together

thousands of people annually from regulatory bodies, ANSPs, industry

organisations and suppliers to establish and maintain meaningful partnerships.

    The ATC Global conference agenda is set by an Advisory Board made up of

senior decision-makers from throughout the industry, determining the right

discussions for the whole industry. The conference and workshops examine a wide

range of topics, with speakers drawn from all sections of the ATM community.

ATC Global provides a variety of programmes to enable the broadest range of

suppliers and investors to meet in the most efficient business environment.

    ATC Global is a subsidiary of the global B2B communications and marketing

provider UBM and currently holds its annual event at the Amsterdam RAI.

    For further information go to http://www.atcglobalhub.com

    About UBM Live:

    UBM Live operates a number of market leading exhibitions, awards,

websites/online products and publications in twenty different business sectors

with offices in the UK, Netherlands, USA, UAE and Brazil. Our brands include

CPhI, IFSEC, Food Ingredients. Cruise Shipping Miami, Technology for Marketing

and Advertising, International Confex, Informex and many more. UBM Live is part

of UBM Ltd

    For further information go to http://www.ubmlive.com

    SOURCE: ATC Global