Baselworld 2014 Opening Ceremony
BASEL, Switzerland, Mar. 27 /PRN=KYODO JBN/ --
- Federal Councillor Ueli Maurer opens the world's most important
exhibition for watches and jewellery, Baselworld 2014, in Basel.
Baselworld 2014 is the event of the year for the watchmaking and jewellery
industry. Today, at precisely 11:00, the Baselworld show was opened by Federal
Councillor Ueli Maurer, Member of the Cantonal Council of Basel-Stadt Christoph
Brutschin and prominent representatives from the watchmaking and jewellery
industry. Around 100,000 visitors and over 3,500 journalists from all over the
world are expected to attend this year's event. This year, just like every
other year, there are many highlights at Baselworld. With their luxurious and
sometimes spectacular presentations, the 1,400 exhibitors will ensure that
their pavilions showcase highlights every day, almost round the clock.
Baselworld 2014, which is also open to the general public, runs from 27 March
to 3 April 2014.
Over the years, Baselworld has evolved into a superlative event. For the
watchmaking and jewellery industry, Baselworld has become an indispensable
platform for the latest products and innovations. The pavilions, which were
specially designed for the event, are exceptionally elegant and convey to
visitors the luxurious and perfectionist world of the watch and jewellery
brands. For the media, too, Baselworld has become a key date in the calendar in
recent decades. Baselworld is regularly attended by over 3,500 accredited
journalists from almost every country in the world.
Federal Councillor Maurer praises the Swiss watchmaking industry
In a lively and interesting address before around 400 guests from the
worlds of politics and business, Federal Councillor Maurer praised Baselworld
as a contemporary continuation of an ancient cultural tradition as well as a
modern interpretation of the eternal human enjoyment of the arts and beauty.
He was proud and delighted to open such a significant show in Switzerland,
saying it was proof of the country's attractiveness. As an independent country,
Switzerland is in a position to find its own customised solutions, and it is
this independence and the associated free-state political order that has
enabled our great prosperity. Another key prerequisite for the
unabatedattractiveness of Switzerland, said Mr Maurer, is its national defence
which enables thelong-term stable and safe conditions within which the
population as well as the economy can flourish freely.
Basel wouldn't be the same without Baselworld
"Basel without Baselworld is something I simply can't imagine," said
Basel-Stadt Cantonal Council Member, Christoph Brutschin. Baselworld, with its
decades of history, has become an integral part of Basel. Business, culture and
society in Basel and the surrounding area also benefit from this event, with
its enormous international standing. "Baselworld has been and continues to be a
positive and effective showcase for our city and the region," stressed Mr
Lifestyle sector on the rise
Baselworld is in turn expecting a trend towards lifestyle at its 2014 show.
Over the last decade, watch and jewellery brands have become an important
barometer for the lifestyle sector. Even fashion designers, industry designers
and marketing experts from a highly diverse range of industries are
increasingly finding inspiration at this superlative event. The pavilions and
presentations are often designed and staged by world-famous architects.
Celebrities from all over the world stroll through the exhibition's over 30
kilometres of extensive walkways. As for what makes Baselworld so appealing,
Sylvie Ritter, its Managing Director, summed it up by saying: "We have an
outstanding product with the world's most prominent brands under one roof."
Industry appears optimistic
The president of the exhibitors' committee, Jacques J. Duchene, seems
optimistic with regard to the future of the sector. "We are generally in a good
position as an industry and have the forward-looking markets clearly in our
sights," he says. Baselworld is traditionally an important meeting point for
the industry. Buyers of watches and jewellery, the most prominent brands and a
perfectly developed infrastructure are all to be found in Basel. "And what's
more - nowhere else in the world will you find the most important watch brands,
jewellery and precious stones under one roof," adds Mr Duchene.
Baselworld Media Service
SOURCE: BASELWORLD / MCH Group