Volvo Cars' New V90 Campaign Features Footballing Legend Zlatan Ibrahimovic
Volvo Cars' New V90 Campaign Features Footballing Legend Zlatan Ibrahimovic
PR64588
GOTEBORG, Sweden, May 30, 2016 /PRNewswire=KYODO JBN/ --
- With Photo
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimovic again
for the European launch campaign of the V90 premium estate in advance of the
European Championships football tournament. The campaign will go live tonight
on national TV stations and on Social Media platforms.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic
The new campaign shows the former Paris Saint-Germain striker, a long-time
Volvo driver and fan, looking back at his rise from humble beginnings in one of
Sweden's toughest neighbourhoods in Malmo to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a
close affinity with the Swedish car brand.
"I'm happy to be working with Volvo Cars again. I've seen the new cars,
I've driven and tested them. And I think they're fantastic. Just like me, Volvo
has gone their own way and dared to think differently. The previous campaign we
did was good, but this time it's Made by Zlatan," said Zlatan Ibrahimovic.
"The campaign is a celebration of the independent mind, of the power that
lies in the ability to think differently. There are many similarities between
Zlatan's and Volvo's journeys. We haven't gotten to where we are now by doing
the same as everyone else," said Anders Gustafsson, Senior Vice President,
Europe, Middle East and Africa at Volvo Car Group.
Volvo Cars and Zlatan worked together in a memorable 2014 marketing
campaign featuring the enigmatic footballer reciting the Swedish national
anthem and hunting in remote Swedish forests.
Building on Volvo Cars' indisputable heritage in the estate segment, the
new V90 takes the premium estate a clear step forward in terms of aesthetics,
materials and finish, while living up to the ultimately practical nature of any
true estate. The Volvo V90 boasts a high level of standard equipment, ranging
from Large Animal Detection to the second generation of Pilot Assist, a
semi-autonomous drive feature.
The new V90 campaign, which goes live May 30th at 8:15pm CET on national TV
stations and Social Media platforms, features a new and unique score by Hans
Zimmer, the world-renowned and Academy Award-winning composer behind the scores
of films such as Gladiator, Pirates of the Caribbean, Inception and
Interstellar.
"I've always been a fan of Swedish icons such as Abba and Zlatan, so doing
this project with Volvo Cars and Zlatan made me experience the best of Sweden.
Working together has been truly rewarding," said Hans Zimmer.
Youtube [https://www.youtube.com/user/VolvoCarsNews/videos ]
Facebook [https://www.facebook.com/Volvo ]
Twitter [https://twitter.com/volvocarsglobal ]
Stefan Elfstrom
Media Relations Manager,
Corporate Communications
Volvo Car Corporation,
Dept. 50250/PVH50,
Goteborg,
Sweden
Telephone +46-31-3251878
Stefan.elfstrom@volvocars.com
Note to Editors:
A picture accompanying this release is available through the PA Photowire.
It can be downloaded from http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )
(Photo: http://photos.prnewswire.com/prnh/20160527/372985 )
SOURCE: Volvo Car Group
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