Shorter, More Frequent Trips Gain Popularity Among International Travelers, and Traveling with Cash Can Cause Anxiety, According to Visa Study
Shorter, More Frequent Trips Gain Popularity Among International Travelers, and Traveling with Cash Can Cause Anxiety, According to Visa Study
PR72233
SINGAPORE, Feb.8, 2018/PRNewswire=KYODO JBN/--
Visa's Global Travel Intentions Study of more than 15,000 globetrotters finds
carrying cash can come with concerns for travelers worldwide
Visa(NYSE: V) today announced the findings of the payment network's
comprehensive look at travel and tourism in 2017. Visa's Global Travel
Intentions(GTI) Study highlights various parts of the travelers' journey and
found a key motivator for travel is stress relief. The Study also uncovered
certain aspects of travel can also lead to anxiety and stress, including
getting, carrying and exchanging cash. Visa's cashless solutions offer the
freedom to pay anywhere in the world while helping you get a competitive
exchange rate when you pay in local currency. While paying in one's home
currency may seem familiar, those purchases, when made overseas, can usually
assess conversion-related commissions and overall price mark ups.
2018 Macro Trends in Travel
In addition to examining the motivations and planning tactics, the GTI Study of
outbound travelers from 27 countries and territories also uncovered a number of
macro trends expected to continue into 2018:
- Trips are getting shorter: The global average is now eight nights, down from
10 nights on average in 2013.
- More trips abroad: Globally, people are planning to take more trips in the
future, from an average of 2.5 trips in the past two years to 2.7 trips in the
next two years. The Americas lead the pack in number of trips in the past two
years, taking an average of 3.2 trips in 2017.
- Technology is helping some travelers better navigate their destinations: 88%
of travelers gained online access while abroad. Almost half (44%) use
ride-sharing apps to get around once they are on the ground.
- Multi-destination: 11% of global travel includes visits to multiple
countries.
- Japan, the United States and Australia are the most visited countries: Japan
has overtaken the United States as the most popular destination for global
travelers in the past two years. Regional preferences prevail, though, with
travelers in the Asia Pacific region leaning heavily toward Japan as a travel
destination. American travelers prefer continental Europe, though Mexico,
Canada and Japan are also highly desirable.
- Top spenders: Saudi Arabians are the top spenders when it comes to what
travelers spend on their entire trips, including the booking stage as well as
expenditures at the destination, with Chinese, Australians, Americans and
Kuwaitis rounding out the top five.
Simplifying Payment Abroad
Travelers are increasingly using technology to plan their trips and navigate
their destinations--83% of travelers used technology for this purpose in 2017
compared to 78% in 2015. Yet the majority of them are still decidedly analog
when it comes to making payments internationally.
While many travelers use cards while on vacation, most(77%) still prefer to use
cash when making purchases. Using a Visa card to pay in local currency could
help international travelers get a more competitive exchange rate and possibly
help them avoid being hit with hidden currency conversion fees when they get
home. The Study also found the following themes related to the use of cash
while traveling internationally:
- Cash causes anxiety: Travelers cited loss of cash or theft as a top money
concern while on trips.
- Big Spenders: The average global traveler spends US $1,793 per trip, yet the
global median amount of cash brought to destination globally clocks in at a
whopping US$778[1].
- Trade-off: In order to travel with that much cash, 72% of people prepared
their foreign currency prior to their departure date.
- Telling sign: Only slightly more than one in ten people made an ATM
withdrawal at their destination. Security at ATMs is one area of concern
affecting this statistic, cited by nearly one in five travelers as a barrier to
using an ATM. Travelers from Europe, the Middle East and Africa are, however,
more likely to withdraw cash during vacation compared to those from other
regions.
- Leftover cash: A whopping 87% have leftover cash after their trips, but only
29% convert it back to currency they can actually use at home. The global
median leftover amount is US$123.
"We are excited to see the desire for global travel grow as technology becomes
integral in every stage of the travelers' journey," said Lynne Biggar, Chief
Marketing and Communications Officer, Visa. "Using your Visa card abroad means
a safe, secure, seamless and convenient experience, without the worry of
carrying cash. As more people travel internationally in 2018, we look forward
to helping travelers make the most of their trips."
Tips for Stress-Free Payment While Traveling
- Use your Visa card to pay in "local currency" to get a competitive exchange
rate and help avoid getting stuck with hidden currency conversion fees when you
get home.
- Use a credit or debit card for purchases. Visa offers security, convenience
and ease when paying abroad. It may be considered safer than carrying cash, and
is backed by Visa's Zero Liability Policy[2], which states accountholders won't
be held responsible for unauthorized charges on their account.
- Whenever possible, pay through a chip-activated terminal when using your
credit or debit card for enhanced security.
- Look for the Visa or PLUS logo at any point-of-sale terminal or ATM to ensure
these international payment cards are accepted.
Click here(https://photos.prnasia.com/prnk/20180207/2051523-1-b) to view travel
tips.
More GTI Findings
The average global traveler spends US$1,793 per trip. Travelers expect to spend
more in upcoming trips, with the highest likely increase in the Asia Pacific.
Intended spend for next leisure travel versus previous trip (Median US$)*
Region Last trip Next trip Percent change
Global $1,793 $2,443 36.25% Increase
Africa & Middle East $2,666 $2,666 0% Increase
Asia Pacific $1,677 $2,443 45.68% Increase
Europe $1,174 $1,409 20.02% Increase
North and South Americas $2,248 $2,840 26.34% Increase
Among the top global spenders, travelers from Australia, China, Kuwait and the
United States remain optimistic when it comes to spending for their upcoming
overseas travel. Saudi Arabian respondents are still the number one spenders,
but are projected to spend less on their next international trips.
Top five global markets -- intended spending amount for next international trip
(Median US$)**
Saudi Arabia China Australia United States Kuwait
Next trip $4,800 $4,034 $3,529 $3,500 $3,474
Top five global markets -- amount spent on last international trip (median US$)*
Saudi Arabia Kuwait China Australia UAE
Last trip $5,333 $3,143 $2,988 $2,745 $2,722
For more information about Visa's Global Travel Intentions Study visit
Visa.com/TravelStudy.
Click here(https://photos.prnasia.com/prnk/20180207/2051523-1-a) to view GTI
Global Highlights.
[1] US Dollar equivalent of local currencies
[2] Visa's Zero Liability Policy does not apply to Visa corporate or Visa
purchasing card or account transactions, or any transactions that are not
processed by Visa. For specific restrictions, limitations and other details,
please consult your issuer.
* Median amount intend to spend for next trip (USD)
** Median amount spent last international trip (USD)
Global Travel Intentions 2017
The Global Travel Intentions Study analyzes travel behavior and tourism
spending patterns of global travelers. A comprehensive study monitoring and
analyzing international travel trends and consumer travel behavior, the Study
is part of Visa's continued commitment to helping industry players in their
pursuit of growth in the global travel and tourism industry. Visa's GTI Study
was conducted in conjunction with research and business intelligence firm ORC
International and collected data over the course of 15,500 interviews in 27
markets. Visa has been conducting this biannual study since 2008. Where
possible, trends are shown.
Visa Inc.
Visa Inc. (NYSE: V) is the world's leader in digital payments. Our mission is
to connect the world through the most innovative, reliable and secure payment
network - enabling individuals, businesses and economies to thrive. Our
advanced global processing network, VisaNet, provides secure and reliable
payments around the world, and is capable of handling more than 65,000
transaction messages a second. The company's relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any device, and a
driving force behind the dream of a cashless future for everyone, everywhere.
As the world moves from analog to digital, Visa is applying our brand,
products, people, network and scale to reshape the future of commerce. For more
information, visit usa.visa.com/aboutvisa, visacorporate.tumblr.com and
@VisaNews
(https://twitter.com/VisaNews?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eau
thor).
SOURCE Visa
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