Giorgio Armani Enters the Ninth Year of its Acqua for Life Program

PR72786

PARIS, March 22, 2018 /PRNewswire=KYODO JBN/ --

    - Acqua for Life is a development program focused on universal access to

drinking water in water scarce regions with:

- a comprehensive approach committed to the issues of clean water, hygiene and

sanitation

- a continuous commitment since 2010, echoing the right to water and

sanitation, recognized by the united nations as a human right that same year

- activities in the most deprived communities in partnership with Unicef USA,

Green Cross International and, as of 2018, WaterAid

    For the ninth consecutive year, Acqua for Life is continuing its global

development program. Since 2010, Acqua for Life has invested over 5.5 million

euros in projects worldwide. To date, this has brought 880 million liters of

water to 130,000 people in 146 communities across three continents*. In order

to reach even more beneficiaries, as of 2018 Acqua for Life will partner with

WaterAid, a UK based NGO, as well as historic partners Unicef USA and Green

Cross International.

    (Logo:     

https://mma.prnewswire.com/media/657352/Giorgio_Armani_Acqua_for_Life_Logo.jpg

)

    (Photo:

https://mma.prnewswire.com/media/657358/Giorgio_Armani_Acqua_for_Life.jpg)     

    (Photo:

https://mma.prnewswire.com/media/657353/Acqua_for_Life_Barbara_Palvin.jpg

   (Photo: https://mma.prnewswire.com/media/657354/Acqua_For_Life_Sri_Lanka.jpg

)

    (Photo:

https://mma.prnewswire.com/media/657355/Acqua_For_Life_Children_in_Sri_Lanka.jpg

)

    (Photo: https://mma.prnewswire.com/media/657356/Acqua_for_Life_jerrycan.jpg

)

    (Photo:     

https://mma.prnewswire.com/media/657357/Acqua_For_Life_Barbara_Palvin__local_community.jpg)

    "The issue of the environment intimately involves everyone: it should be

addressed in a concrete way. We can in no way ignore that the future of the

next generations depends on our choices." Giorgio Armani

    * 2017 Green Cross International figures for the Acqua for Life program

    The program: Acqua for Life

    Acqua for Life is a comprehensive program that focuses on providing access

to clean water, which has a positive socio-economic impact on communities'

health and livelihood.

    The Acqua for Life program helps install water points, latrines, as well as

rainwater collection, water filtering and purification systems in areas that

lack water, a natural element fundamental to life. This results into people

having water to drink, prepare food every day, wash, and maintain water crops

and their livestock. Children can attend school more regularly. Women have more

time to focus on their children, dedicate time to their literacy and be

productive for their community, instead of having to fetch water.

    With Acqua for Life, people reclaim the right to drinking water and

sanitation recognized by the United Nations in 2010.

    Barbara Palvin: what #WaterMeans

    Barbara Palvin, face of Giorgio Armani's fragrance Acqua di Gioia,

travelled to the water scarce communities of Sri Lanka. She was visibly moved

by the people she met, and learning about their hardships due to no access to

clean water. Seeing the enormous impact access to clean water has on literally

every aspect of people's lives, has caused a strong commitment to the Acqua for

Life program.

    After her visit Barbara Palvin stated: "Concretely, the actions of Acqua

for Life let kids be kids, and help them to go to school. The access to clean

water means improved health conditions for the full community and a better

overall livelihood. Thanks to the Acqua for Life program, people can actually

live their lives instead of spending their days trying to get safe water."

    Following her discovery of what #WaterMeans in Sri Lanka, Barbara Palvin is

committed to raising awareness about the water scarcity issue, engaging people

to share on social media what #WaterMeans in their daily lives.

    ACQUA FOR LIFE - BARBARA PALVIN: WHAT #WATERMEANS

https://www.youtube.com/watch?v=ajq6-6LWT_k

    ACQUA FOR LIFE - #WATERMEANS education: https://youtu.be/n8YqFxReL4c

    ACQUA FOR LIFE - #WATERMEANS health:https://youtu.be/ZteCdbGChnU

    ACQUA FOR LIFE - #WATERMEANS letting kids be kids:

https://youtu.be/2KXLtk6fkyY

    ACQUA FOR LIFE - #WATERMEANS sustainable futures:

https://youtu.be/81MBgEgydQ8

    Acqua for Life with Unicef in the United States

    For the ninth year running, Giorgio Armani's Acqua for Life campaign

continues to help Unicef provide safe, clean drinking water to children by

donating $5 for every Acqua di Gio or Acqua di Gioia fragrance purchased in the

United States during the month of March. Since 2010, Giorgio Armani has raised

$4 million to support Unicef's Water, Sanitation and Hygiene (WASH) Programs in

Belize, Cameroon, Central African Republic, Nicaragua, Ivory Coast, Guatemala,

Haiti, Mauritania, Togo and Vietnam. For the March 2018 campaign, funds raised

will support Unicef's WASH programs in Haiti.

    Acqua for Life with Green Cross International

    Green Cross International builds wells, latrines and washbasins to provide

hygiene means and protect the immediate environment for the most deprived

communities. In addition,  Green Cross International conducts awareness

campaigns on local water issues and hygiene, especially in schools, so that

children understand already from an early age the importance of simple actions,

such as washing hands with soap, to prevent the spread of germs. Finally, the

sustainability of the project also involves training adults in the proper use

and maintenance of infrastructure.

    Since 2011, Green Cross International has implemented projects for Acqua

for Life in Ghana, Ivory Coast, Senegal, China, Sri Lanka, Argentina, Bolivia,

Mexico and Brazil. For 2018 the focus will be in Senegal, Sri-Lanka and Bolivia.

    Acqua for Life with the new partner: WaterAid

    Acqua for Life is honored to have an additional partnership for 2018 with

international non-profit organization WaterAid. WaterAid is working to make

clean water, decent toilets and good hygiene normal for everyone, everywhere

within a generation, and is currently working in 34 countries globally to

change the lives of the poorest and most marginalised people.

    Giorgio Armani's Aqua for Life initiative selected WaterAid to join

existing partners Unicef US and Green Cross International due to their

technical expertise in the water, sanitation and hygiene (WASH) sector.  Other

key factors beneficial to the partnership include WaterAid's global presence,

collaborative approach and commitment to finding sustainable solutions to the

WASH crisis.

    In 2018, the Acqua for Life initiative will be supporting three new

WaterAid programs focusing on schools and health care facilities in Madagascar,

Nepal and Papa New Guinea.

Source:  Giorgio Armani Beauty