ロンドンの説明会で中国の観光地、三亜の魅力を紹介

AsiaNet 74427 （1254）

【ロンドン2018年7月17日PR Newswire＝共同通信JBN】

＊ミス・ワールド代表のパフォーマンスに大きな注目

中国海南省にある沿岸都市、三亜の政府は7月13、14の両日、ロンドン有数のショッピングセンター、ウェストフィールド・ストラトフォードシティー（ロンドン東部ストラトフォードの五輪村に隣接）で、ロンドンと沿岸観光地の直航便就航に続いてロードショー（説明会）イベントを開催した。Sanya Tourism Development Commission（三亜市観光開発委員会）は直航便就航に加えて、59カ国から海南省に入る観光客へのビザ免除拡大など最近の優遇政策や海南省独自の地方文化の特徴を生かして、中国に1つしかない熱帯沿岸のバケーション目的地、三亜の普及啓発を強化した。

Photo - https://photos.prnasia.com/prnh/20180716/2187288-1-a

（写真説明：ロードショーイベントであいさつする三亜の阿東市長）

7月14日正午に開始された祝賀会には毛超峰副省長率いる海南省代表団が出席し、主催者やゲストとともに紙飛行機で式典の幕を開けた。ロンドン－三亜直航便就航、また、新路線が同市とロンドンの文化・観光資源の交流進化に役立つことを期待する象徴的な行動である。

三亜は2日間のロードショー期間中、特色あるデザートや海南飲料の試食、中国語と書道の基礎を学ぶセッションなど各種のインタラクティブアクティビティーを展開し、伝統的な中国文化や海南地元料理に対するゲストの興味をかき立てるよう努めた。ゲストは三亜旅行を勧められたほか、三亜をどうイメージするかセーリングボード型画板に描き、写真を撮って巨大なパスポートに名前を書くよう誘われた。代表団はイベント期間中、熱帯観光地の要素を取り入れた服や三亜少数民族が通常着用する伝統衣装を身にまとい、観光関連品を宣伝し、最近承認されたビザ免除や直航便新設の恩恵を説明した。

ロードショーは祝賀会で最高潮に達した。ミス・ワールド代表、英国の大手旅行代理店トーマスクック、China National Travel Service Group（中国旅行総社）の英国支店が三亜のプロモーションブースに英国の趣を加えた。ミス英国は中国の熱帯観光地の美しさを褒めたたえる歌を披露し、1曲歌い終わるたびに観衆の拍手と喝采を浴びた。

三亜市長の阿東氏は英国の旅行者に対し、中国人行楽客の多くが熱帯沿岸のパラダイスと見なす場所を次の休暇先として検討するよう促した。ロンドン－三亜直航便就航は海南省初の国際直航便であり、同省を訪れる観光客のビザ免除拡大に続くものである。新政策は海南省と英国のコミュニケーション深化と経済、文化、観光資源の交流に大きな役割を果たすと期待されている。三亜はまた、観光産業の有形・無形の側面を向上させ続け、英国と西欧の旅行者にとって望ましい国際休暇目的地にするべく一層努力する。

Convention Bureau Servicesの責任者、フィオナ・プランプトン氏は三亜が訪れる価値のある都市だとし、ロードショーイベントで示された文化、天然資源、グルメ料理を通じて、中国の認識を高めたと語った。彼女は三亜市政府のプロモーション活動に謝意を表明し、新設直航便が貿易、文化の交流、双方の観光施設間の協力を相互促進するとの意見も表明した。

2日間のロードショーイベントはロンドン圏や全英から数多くの人々を引き付けて成功した。彼らは三亜文化を垣間見る機会に恵まれ、海に面した中国の熱帯パラダイスについて理解を深めた。

Photo - https://photos.prnasia.com/prnh/20180716/2187288-1-b

（写真説明：ミス・ワールド代表のパフォーマンスに大きな注目）

詳しい情報は以下Sanya Tourism Development CommissionのMarketing Departmentに問い合わせを。

TEL: +86 898 8827 0227

Email: marketing@sanyatour.gov.cn

ソース：Sanya Tourism Development Committee

Chinese destination Sanya promotes its charm during roadshow in London

PR74427

LONDON, July 17, 2018 /PRNewswire=KYODO JBN/ --

Performance by Miss World representatives draw wide attention

The municipal government of Sanya, a coastal city in China's Hainan province,

hosted a roadshow event on the heels of the roll out of non-stop air service

between London and the seaside destination at Westfield Stratford City

(adjacent to the Olympic Village in Stratford in East London), one of the

city's most popular shopping centres, on the 13th and 14th of July. In addition

to the launch of the direct flights, the Sanya Tourism Development Commission

took advantage of the recent launch of favourable policies such as greater

visa-free access for tourists from 59 countries arriving in Hainan as well as

the unique features of local Hainan culture to enhance public awareness of

Sanya, China's sole tropical seaside vacation destination.

Photo - https://photos.prnasia.com/prnh/20180716/2187288-1-a

Caption - Sanya mayor A Dong made a speech at the roadshow event

The delegation led by Mao Chaofeng, Vice Governor of Hainan province, took part

in the celebrative ceremony which started at noon on July 14 and kicked off

with the organisers and the guests launching paper planes together as a

symbolic gesture welcoming the launch of the London-Sanya non-stop flight and

expression of their expectations that the new route will help the city deepen

cultural and tourism resources exchanges with London.

Sanya organized several interactive activities during the two-day roadshow,

including a DIY of signature desserts and local Hainan drinks, a session on

learning some basics of the Chinese language and calligraphy, with the aim of

encouraging guests to become more interested in traditional Chinese culture and

in some of Hainan's local fare. Guests were also invited to paint a picture of

how they imagine Sanya to be on sailboard-shaped drawing boards and to take

pictures and write down their names in giant passports in addition to receiving

invitations to travel to Sanya. The delegation dressed in outfits featuring

elements of the tropical destination as well as in traditional garb typically

sported by Sanya's ethnic minorities, while promoting some of the tourism

offerings and explaining the benefits of the recently approved visa-free access

and of the newly-launched non-stop flight service, during the event.

The roadshow culminated in the celebrative ceremony. Representatives from Miss

World, leading British tourism service operator Thomas Cook, and China National

Travel Service Group's branch in the UK contributed a British touch to Sanya's

promotional booth. Miss England's renditions of songs eulogizing the beauty of

the Chinese tropical destination had the audience clapping and cheering as the

singer concluded each number.

Sanya mayor A Dong extended an invitation to travellers from the UK, welcoming

them to consider spending their next holiday at, what is viewed by many Chinese

holidaymakers, as a tropical seaside paradise. The launch of the London-Sanya

direct flight is Hainan's first intercontinental non-stop service following the

extension of visa-free access to tourists visiting the province, a new policy

that is expected to play an important role in deepening communications as well

as economic, cultural and tourism resources exchanges between Hainan and the

UK. Sanya will also continue to improve the tangible and the intangible aspects

of its tourism industry, further enhancing the city a desirable international

holiday destination for travellers from the UK and Western Europe.

Fiona Plumpton, Head of Convention Bureau Services, said Sanya is a city worth

visiting and that she had gained more awareness of China via the culture,

natural resources and gourmet delicacies on display at the roadshow event. She

also expressed gratitude to the Sanya government for its promotional efforts.

She expressed the opinion that the new non-stop route will bilaterally

facilitate trade, cultural exchanges and cooperation between tourism facilities

at both ends.

The two-day roadshow event succeeded in attracting a large number of people

from the London area and across Britain, who took the opportunity to take in a

sampling of Sanya's culture, and to get a better understanding of China's

tropical paradise by the sea.

Photo - https://photos.prnasia.com/prnh/20180716/2187288-1-b

Caption - Performance by Miss World representatives draw wide attention

For more information, please contact the Marketing Department of Sanya Tourism

Development Commission.

TEL: +86 898 8827 0227

Email: marketing@sanyatour.gov.cn

SOURCE: Sanya Tourism Development Committee