Hesco Defends Trademark in China

PR79585

LEEDS, England, July 9, 2019 /PRNewswire=KYODO JBN/ --

Brand successfully maintains rights to 'HESCO'

Hesco Bastion Ltd has successfully defended its 'HESCO' trademark in China. The

registered trademark was upheld after a Chinese manufacturer failed in its

attempt to cancel the mark.

The China National Intellectual Property Administration reached the decision to

uphold Hesco's trademark and refuse the cancellation action after reviewing

evidence of Hesco's use of the name in China. Hesco has rigorously enforced its

HESCO trademark and other marks against Chinese competitors, including

successfully taking action against a competitor for trademark infringement in

2015.   

"We're very pleased with the decision," says Andrew Taylor, General Counsel for

Hesco. "These are life-saving products used by the military and other customers

in high-risk environments. It is absolutely vital that our customers can trust

the HESCO brand name and trademark to clearly indicate the origin of products

manufactured by Hesco in the UK with the quality they can rely upon. We will

continue to take action against any companies infringing the HESCO trademark

and any other intellectual property owned by Hesco."

Despite longstanding ownership of the trademark and consistent action taken

against its infringement, Hesco continue to serve cease and desist notices to

manufacturers producing potentially inferior products using the HESCO name.

This decision serves as a reminder that the HESCO brand is internationally

recognised and that the HESCO trademark must only be used in conjunction with

products manufactured by Hesco in the UK.  

Hesco Bastion are the creators of the original earth-filled barrier, used

extensively for force protection in hostile environments for the last 30 years.

This led to part of the name being lent to the former 'Camp Bastion' military

base in Afghanistan, which was constructed primarily of the barriers.  

About Hesco:

Hesco (http://www.hesco.com) is a world leader and innovator in defense,

perimeter protection and security systems, including defensive barriers, flood

barriers, rapid deployment systems, safe haven bunkers and ballistic resistant

body armor.

Hesco is synonymous with force protection and is recognized across its industry

for its commitment to saving lives, property and the environment, whenever and

wherever it is needed.

Photo - https://mma.prnewswire.com/media/944522/HESCO_MIL_units.jpg  

Logo - https://mma.prnewswire.com/media/789534/HESCO_Group_Logo.jpg

Source: HESCO