LANCOME’s First Flagship Finds New Address at 52 Champs-Elysees in Paris

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PARIS, Dec. 4, 2019 /PRNewswire=KYODO JBN/ --

The French luxury beauty brand inaugurates its new flagship store on the prestigious

Champs-Elysees in the heart of Paris. 52 Avenue des Champs-Elysees is an address

imbued with historical prestige and is the new home of happiness for Lancome,

a new place for beauty and happiness where visitors can discover the brand’s world,

experiment, enjoy and share.   

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8658451-lancomes-first-flagship-new-address-paris/

Throughout the two floors and 300 square meters, visitors will be immersed in the values

that Lancome cherishes and that make up its DNA: happiness, generosity, femininity,

empowerment, trust and togetherness. From the entrance, Lancome welcomes visitors into

an immersive and experiential space: the Joy Of Now. With updates that will “pop up” five

times a year, this ephemeral pop-up is a grandiose exhibition space with a triple height ceiling

and ornamented with hanging rose petals, that recreates the essence of the Lancome world.

This striking decor marks the entrance into Lancome's world of happiness with an immersive

experience, both physical and digital, which immediately plunges visitors into the wonderful

atmosphere of the flagship store.

“We’re proud to see the Lancomeflagship come to life: this new home for Lancome offers

a unique and elevated customer experience. Lancome expresses its grandeur, as the number 1

luxury beauty brand in the world, bringing happiness to life with a heart that beats with beauty.

This new venue is a true home of beauty and happiness, where our guests are invited to

experience and delve into what the brand has to offer in terms of beauty products, services,

personalisation, gifting and technology. Most importantly of all we want them to leave feeling

happy. We want this flagship to become a “must-see” and an iconic beauty address for Parisians

and tourists of the world alike.” – Francoise Lehmann, Global President Lancome.

Photo: https://mma.prnewswire.com/media/1039588/LANCOME_Flagship_Store.jpg

Logo: https://mma.prnewswire.com/media/1039589/Lancome_Paris_Logo.jpg  

SOURCE: Lancome