Smart Acquires DSP LiquidM

PR82246

PARIS, Dec. 19, 2019 /PRNewswire=KYODO JBN/ --

"Leading independent ad monetization platform aims to align supply and demand

to deliver financial and operational efficiency to advertisers and digital

publishers."

Smart AdServer, the leading independent ad monetization platform, today

announces its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side

Platform (DSP) based in Berlin. LiquidM's technology will be integrated into

Smart's technology stack to offer digital advertisers, agencies and trading

desks enhanced access to premium publishers' inventory across all major supply

sources.

"Our industry currently faces a crisis of value erosion that puts increasing

pressure on the entire programmatic ecosystem. Buyers seek transparency,

accountability and more value from their media investments while publishers

yearn to better monetize their core assets, including audience and 1st party

data," says Arnaud Creput, CEO of Smart AdServer.  "LiquidM's proven record in

innovation will boost Smart's commitment to creating Value Path Optimization

emphasizing full transactional transparency. This will enable conflict-free,

premium value and low-fee buying so both advertisers and publishers can

flourish in a shared-interest approach."

LiquidM's mature technology will accelerate Smart's product development to

better serve the needs of publishers and advertisers contending with strategic

shifts in the market.  

By providing deal management, audience discovery, and data activation &

control, Smart will build the advertising and data safe-haven for publishers

and advertisers to grow their programmatic advertising businesses with consumer

privacy as the cornerstone of the platform.

"We are very pleased to join Smart," said Philipp Simon and Thomas Hille,

Managing Directors of LiquidM.  "They are an ideal partner to grow our business

given their premium publisher clients and their strong global footprint. We

look forward to enlisting in Smart's mission to bring even greater value to

both advertisers and publishers."

About Smart AdServer

Smart is the leading independent ad monetization platform built for premium

publishers to serve demanding buyers. Our fully transparent platform and

shared-interest business approach enables premium publishers and brands to get

their fair share of ad value at every opportunity, on their terms. Publishers

can act with certainty and have the control of all the variables for the right

blend of transaction models, channels and formats while activating the right

audience data for value path optimization. Smart works directly with more than

1,000 publishers worldwide including Financial Times, Groupe Marie Claire,

TracFone, Le Figaro, Leboncoin, Altice Media Publicite, and IMGUR to deliver

display, video, native, and rich-media ads to over 50,000 sites and apps. Smart

operates 12 offices worldwide and leads the charge in building a transparent

ecosystem based on quality.

About LiquidM

LiquidM is a globally operating self-service Demand Side Platform (DSP).

We empower agencies, advertisers, and trading desks to achieve their marketing

objectives using the power and efficiency of programmatic advertising. Our

full-stack Demand Side Platform is packed with comprehensive campaign

management features. The clean-cut intuitive UI takes campaign management on a

whole new level and makes it easy to set, scale and optimize, and edit

advertising campaigns. Reach, engage and convert your target audience at

minimal costs already today. Founded in Berlin in 2013, LiquidM is one of the

first DSPs on the market with extensive expertise in mobile advertising (a more

technically complex environment than desktop).

Logo - https://mma.prnewswire.com/media/1056918/Smart_AdServer_Logo.jpg   

Logo - https://mma.prnewswire.com/media/1056917/LiquidM_Logo.jpg  

Press Contact:

Smart Adserver:

Marieke Buis

Global PR Manager

Email: mbuis@smartadserver.com

Source:  Smart AdServer