Businesses Face a Digital Ceiling in their Transformation Progress, Infosys Digital Radar Reveals
Businesses Face a Digital Ceiling in their Transformation Progress, Infosys Digital Radar Reveals
PR82623
DAVOS, Switzerland, January 22/PRNewswire=KYODO JBN/ --
- Infosys Digital Radar 2020 finds that few companies have progressed to the
most advanced stages of digital transformation this year
- Companies that centre their transformation initiatives around employees
achieve the highest levels of digital maturity
- Top performers also approach transformation as series of rapid-feedback
loops, rather than a long, linear process
Businesses globally face a "digital ceiling" when it comes to digital
transformation, according to new research from Infosys Knowledge Institute
(IKI) [https://www.infosys.com/about/knowledge-institute.html], the thought
leadership and research arm of Infosys [http://www.infosys.com/] (NYSE: INFY),
a global leader in next-generation digital services and consulting. The study
reveals that businesses must change their mindsets to achieve sophisticated
levels of digital maturity.
Infosys Digital Radar 2020 assessed the digital transformation efforts of
companies on a Digital Maturity Index and found year-over-year progress in
basic areas, such as digital initiatives to improve a company's efficiency.
However, most companies come up against a "digital ceiling" when trying to
achieve the most advanced levels of maturity.
The report, which surveyed over 1,000 executives globally, ranked the most
digitally advanced companies as "Visionaries", followed by "Explorers" and then
"Watchers."
Companies know how to achieve moderate transformation success, with an 18
per cent increase in companies progressing this year from the lowest tier of
Watchers to the middle Explorer tier. However, Explorers struggled to move into
the top Visionary cluster, with the top tier remaining the same, indicating a
"digital ceiling" to transformation efforts.
The Visionary cluster remains unchanged despite companies reporting fewer
barriers to digital transformation than last year. Human, rather than
technological, barriers are now the most persistent, with the two of the top
hurdles being the lack of talent or skills (34 per cent) and a risk-averse
corporate culture (35 per cent).
How to break through the digital ceiling?
The research demonstrates that top performers break through the digital
ceiling because they think differently.
Firstly, successful companies focus strongly on people, using digital
transformation to make improvements centred on customers and employees.
Most companies (68 per cent) across the spectrum stated operational efficiency
and increased productivity as a main transformation objective. But successful
companies in the Visionary cluster are particularly motivated to make
improvements for their employees. Nearly half of Visionaries describe
"empowering employees" as a major business objective for transformation,
compared with less than one third of Explorers and less than one fifth of
Watchers.
Likewise, Visionaries have an increased focus on customer centred initiatives,
being significantly more likely than other clusters to undertake transformation
to improve customer experiences and engagement and in order to respond more
quickly to customer needs.
Secondly, successful companies have a different mindset when it comes to
transformation processes.
Traditional linear transformations result in long transformation timelines,
meaning a company's improvements are out of date by the time the process is
complete. Instead, top performers demonstrate a cyclical mindset, implementing
recurring rapid feedback loops to accelerate transformation and keep updates
relevant. The Visionary cluster is far ahead of others in digital initiatives
tied to quick cycles: 75 per cent operate at scale in Agile and DevOps,
compared with an overall average of 34 per cent for the entire survey group.
Businesses overestimate tech barriers and underestimate the importance of a
company's mindset
The importance of culture and a cyclical transformation mindset to breaking
through the digital ceiling were underestimated by businesses last year.
In the 2019 Digital Radar report, companies were asked to predict the
biggest barriers to their transformation progress for the following year. This
year's Infosys Digital Radar 2020 compares these predictions to the actual
challenges businesses faced in 2019.
Businesses reported dramatic declines in the impact that technological
barriers have on their transformation progress, including:
- Inability to experiment quickly (down 49 per cent);
- Insufficient budget (down 40 per cent);
- Cybersecurity challenges (down 40 per cent).
However, businesses made much less progress against cultural barriers,
including lack of change management capabilities (down 7 per cent) and lack of
talent (down 6 per cent).
Progress across industries and geographies
- The technology and telecom industries continue to rank highest on the Digital
Maturity Index this year.
- Consumer packaged goods, logistics, and healthcare achieved strong
year-on-year improvements. The report's anecdotes from executive interviews
suggest that the adoption of telematics, the Internet of Things and smart
medical devices contributed to these increases. Likewise, the automotive
industry placed fourth by digital maturity and featured the second highest
percentage of Visionaries (30 per cent of those surveyed).
- The insurance industry lags significantly behind other sectors, featuring the
highest percentage of Watchers (17 per cent).
- The digital ceiling was most dramatic in China, where 23 per cent of
companies moved from Watcher to Explorer (which rose from 64 per cent to 87 per
cent), but the percentage in the Visionary category (8 per cent) remained the
same.
Salil Parekh, CEO and MD at Infosys, commented: "We've seen enterprises
successfully employ emerging technologies to optimise productivity and
efficiency, but struggle at the next stage of digital maturity. Faster, better,
and cheaper technology alone will not provide the improvements enterprises
need. Our research has shown that companies which can keep pace with digital
transformation are those that design digital initiatives to improve customer
experiences and empower their employees, differentiating themselves and
propelling their business to the most advanced levels of progress."
Jeff Kavanaugh, VP and Global Head at Infosys Knowledge Institute
[https://www.infosys.com/about/knowledge-institute.html], commented: "This
year's Digital Radar research revealed significant progress across
transformation initiatives – however, traditional programme models are not
keeping up with the rapid pace of market change and companies face a distinct
barrier in reaching top levels of digital maturity.
"The most successful businesses in our survey have an employee focus and a
circular transformation mindset, which enable top performers to kick off a
virtuous cycle in the company. The result is a "living enterprise" that is
constantly sensing, improving, and attuned to its customers and employees. This
living enterprise is suited to serving a larger circle of stakeholders –
employees, customers, suppliers, local communities, and larger society – not
just shareholders."
For a full copy of the Infosys Digital Radar 2020, please visit:
https://www.infosys.com/navigate-your-next/research/digital-radar-report.html
Notes to Editors
Survey Methodology
From November 12 to 30, 2019, Infosys used a blind format to conduct an
online survey that attracted responses from more than 1,000 CXO and other
senior-level respondents from companies with revenue greater than US$1 Billion.
Respondents represented multiple industries and hailed from Australia, Canada,
China, France, Germany, India, New Zealand, U.K. and the U.S. To gain
additional qualitative insights, phone interviews were also conducted with a
few practitioners and subject matter experts.
About Infosys
Infosys is a global leader in next-generation digital services and
consulting. We enable clients in 46 countries to navigate their digital
transformation. With over three decades of experience in managing the systems
and workings of global enterprises, we expertly steer our clients through their
digital journey. We do it by enabling the enterprise with an AI-powered core
that helps prioritize the execution of change. We also empower the business
with agile digital at scale to deliver unprecedented levels of performance and
customer delight. Our always-on learning agenda drives their continuous
improvement through building and transferring digital skills, expertise, and
ideas from our innovation ecosystem.
Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your
enterprise navigate your next.
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Source: Infosys
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