Clues to the Neighbourhood Invites Hotel Indigo(R) Guests to Embrace Curiosity and Discover the World Around Them
Clues to the Neighbourhood Invites Hotel Indigo(R) Guests to Embrace Curiosity and Discover the World Around Them
PR82906
LONDON, Feb. 15, 2019 /PRNewswire=KYODO JBN/--
Curated by musicians, artists and local experts, the clues reveal a
neighbourhood's best under-the-radar experiences
Hotel Indigo(R) today launches Clues to the
Neighbourhood[https://belong.hotelindigo.com/], offering travellers an exciting
new way to discover the best experiences in the area where they're staying.
Clues to the Neighbourhood is a collection of items and artefacts that have
been curated in partnership with historians, creative directors and artists,
which are brought to life through artfully presented installations integrated
into the hotel's design. The clues allow travellers to explore a
neighbourhood's off-the-beaten-path experiences, whether a local museum, great
view, music venue, local boutique or a place to eat and drink.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/8692151-hotel-indigo-guests-embrace-curiosity/
Mercury Prize-nominated singer and songwriter Laura Mvula and Berlin–based
digital creative and tastemaker Cloudy Zakrocki spent months working closely
with Hotel Indigo to curate Clues to the Neighbourhood. The curators selected a
series of items that tell a hyper local story or offer a unique perspective on
a well-trodden landmark. From an antique decanter to represent the award
winning Welcombe Hills vineyard in Stratford-Upon-Avon, to a toy dinosaur to
represent Spree Park Berlin, the clues they have chosen inspire guests to get
under the skin of the neighbourhood and discover its most surprising secrets.
Cloudy Zakrocki notes: "Have you ever done something that is so unique that
it's hard to explain to your friends? Well, trust me, my Clues to the
Neighbourhood for Berlin are most definitely something few people know about.
For example, one of my clues which can be found in Berlin's Schöneberg
district, reveals that you can climb the world's only open-air gasometer to an
altitude of almost 80 meters. It truly is a one of a kind: as you watch the
sunset whilst feeling free as a bird and having an eye-opening view of one of
the world's most loved cities."
Laura Mvula, who composed the music for Anthony and Cleopatra for the Royal
Shakespeare Company while in Stratford-upon-Avon, said: "My Clues to the
Neighbourhood aren't things that you'll find in the guide book – which is
exactly what I look for when I travel. My clues capture the pace of the town
and that real sense of calm and pensiveness, as well as some of its most unique
experiences. I love how the clues, which range from antique coins to
contemporary art prints help guests to discover Stratford-upon-Avon in a
multi-dimensional way."
Meredith Latham, Vice President, Global Hotel Indigo at IHG(R) commented: "It
is the neighbourhood that inspires the features of each Hotel Indigo. From the
design of the space to the flavours of our restaurant menus, we bring local
stories to our guests in a unique way. Our hotels provide a gateway to discover
some of the most vivid locations in the world. With this project, our guests
have a new way to unlock curiosity in the local area."
Logo: https://mma.prnewswire.com/media/944917/Hotel_Indigo_Logo.jpg
SOURCE: InterContinental(R) Hotels & Resorts
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