Volvo Launches Four New Trucks by Stacking Them On Top of Each Other in Spectacular Film — Complete with President On Top

Volvo Trucks

2020/2/26 18:01

Volvo Launches Four New Trucks by Stacking Them On Top of Each Other in Spectacular Film — Complete with President On Top


GOTHENBURG, Sweden, Feb. 26, 2020 /PRNewswire=KYODO JBN/ --

Volvo Trucks' latest launch film has reached new heights. To demonstrate the

power and strength of its four new vehicles, Volvo built a colossal 15-metre,

58-tonne truck tower, stacking its four new trucks on top of one another.

Adding to that, they stood president Roger Alm on top.

Volvo launches four new trucks by stacking them on top of each other in

spectacular film — complete with President on top

To view the Multimedia News Release, please click:

In the truck industry, releasing one truck is a huge project. But releasing

four at the same time is almost unheard of. When renewing the entire range of

heavy duty trucks, Volvo Trucks went for a different approach.

The unusual film is set in the dead of night and starts by showing the truck

tower as a huge monolith glowing in the distance. As it moves forward, we see

wolves in the foreground and catch a glimpse of a female driver. As the film

reaches its climax, complete with smoke and lighting effects, we see that the

man standing on top of the truck tower is actually Volvo Trucks' president Roger Alm.

See the film "Volvo Trucks - The Tower feat. Roger Alm"

( )

The release of the film comes one day ahead of the official launch of the heavy

duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and

Volvo FMX. The four trucks represent about two thirds of Volvo Trucks' deliveries.

"This is our biggest launch ever at Volvo Trucks. They will have a huge impact on

our customers' profitability and ability to compete both for business and the best drivers.

I'm used to being on top of things, but for me, shooting the truck tower was definitely

an unusual day at work. And let's just say I have a certain respect for heights.

I'm a down to earth guy," said Roger Alm, president of Volvo Trucks.

The film was shot in late 2019 on a testing ground outside Volvo's hometown of

Gothenburg, Sweden. Both the truck tower and the majority of the visual effects

are real, including the smoke and lights, which a behind-the-scenes film reveals.

"It took about a month to design and build the tower and make sure it was safe to drive.

Essentially, this was made possible thanks to the sturdy construction truck, the Volvo FMX,

and its new 38-tonne bogie being able to carry the weight of the others. But it also required

a steady speed and course, accomplished by the Volvo Dynamic Steering technology and

a skilled truck driver", said Markus Wikstrom, engineer at Volvo Trucks and part of the

engineering team behind the tower.

Click here to see the behind the scenes film ( )

For more information, please visit the Volvo Trucks website and social media channels:

LINK to high resolution images.

Press images and films are available in the Volvo Trucks image and film gallery


About Volvo Trucks

Volvo Trucks provides complete transport solutions for professional and

demanding customers, offering a full range of medium to heavy duty trucks.

Customer support is secured via a global network of dealers with 2,100 service

points in more than 130 countries. Volvo trucks are assembled in 14 countries

across the globe. In 2019 approximately 131,000 Volvo trucks were delivered

worldwide. Volvo Trucks is part of Volvo Group, one of the world's leading

manufacturers of trucks, buses, construction equipment and marine and

industrial engines. The Volvo Group also provides complete solutions for

financing and service. Volvo Trucks´ work is based on the core values of

quality, safety and environmental care.

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For further information, please contact:

Jan Strandhede, Media Relations Director, Volvo Trucks

Phone: +46-31-66-00-00


Source:  Volvo Trucks