PR84343

TELLURIDE, Colorado, June 16, 2020 /PRNewswire=KYODO JBN/ --

PlantSnap (https://c212.net/c/link/?t=0&l=en&o=2827019-1&h=2335337421&u=https%3A%2F%2Fwww.plantsnap.com%2F&a=PlantSnap ),

the world's most technologically advanced, comprehensive and accurate plant

identification and social media app, was announced today as a new partner for

Snapchat's Scan platform, which delivers helpful, delightful, and relevant

experiences through Snapchat's camera. Now Snapchat (https://c212.net/c/link/?t=0&l=en&o=2827019-1&h=3310755546&u=https%3A%2F%2Fwww.snapchat.com%2F&a=Snapchat )

users can identify over 600,000 plants right from the Snapchat Camera.

PlantSnap's machine learning algorithm will then analyze and recognize the

plant and instantly display the name of the plant on the screen.

This will begin rolling out today.

Experience the interactive Multichannel News Release here:

https://www.multivu.com/players/English/8736351-plantsnap-plant-identification-app-announces-snapchat-scan-partnership/ 

"It's important for us to understand that we are a part of nature, not apart

from it, and that it's our responsibility to protect our world for future

generations. So, we created a tool that encourages people to stop and explore

the beauty and wonder of the world they live in," said Eric Ralls, Founder/CEO

of PlantSnap. "By bringing people back to nature through the use of technology,

PlantSnap helps both young and old feel like they are an integral part of this

amazing planet. Together, we can help the world understand that we are stewards

of the Earth, not owners."

PlantSnap not only reconnects people to nature but also creates a database of

plants that provides useful information to hobbyists and professionals alike.

PlantSnap is translated into 37 languages and currently used in over 200

countries every day. With over 620,000 plants now in our database and 35

million+ installs so far, PlantSnap has become THE go-to app for gardeners,

hikers, landscape designers, teachers, students, foragers, and anyone who

enjoys nature.

"At PlantSnap, we're reigniting interest in the beauty and wonder of nature and

the amazing plant life that surrounds us every day, while empowering scientists

and nature enthusiasts with the technology to catalog and share their

discoveries," said Ralls. "What is most compelling about this integration of

PlantSnap into Snapchat is that it gives us the opportunity to engage with

Snapchat's 229 million daily active users, many of whom are part of Gen Z, in

hopes of capturing their interest in plants while instilling into them an

eternal love and respect for nature and the environment."

The scanned plant photo and naming result will be shown inside the Snapchat

user interface, along with a link to "Learn more" about the plant through the

PlantSnap app.

About PlantSnap

Instantly identify plants of all kinds: flowers, trees, succulents, mushrooms,

cacti and more! PlantSnap is the revolutionary plant identification app from

Earth.com (https://c212.net/c/link/?t=0&l=en&o=2827019-1&h=554626201&u=http%3A%2F%2Fearth.com%2F&a=Earth.com )

built to help you instantly identify plants in a snap. It provides the user

with a unique platform to explore the natural world in everyday life. Averaging

over 500,000 snaps taken in 200+ countries per day, PlantSnap is a simple way

for all Earth citizens to play a role in protecting and saving the environment

simply by snapping photos of plants everywhere you go.

SOURCE  PlantSnap

CONTACT: business@plantsnap.net