AsiaNet 84779

SAN FRANCISCO, July 14 2020/PRNewswire=KYODO JBN/--

App Annie [https://www.appannie.com/en/], the leading mobile data and analytics

company, today announced the availability of App Annie Ascend

[https://www.appannie.com/en/product/ascend/]. This will introduce the first

mobile performance suite that provides both app market data as well as

advertising analytics. All of this is powered by data science and derives

insights from benchmarking data.  

Brands and publishers attempt to optimize ad revenue and user acquisition with

fragmented data sources from both demand and supply side advertising. Today,

this is done with heavy reliance upon agencies,  IT and large internal teams

instead of focusing on driving value for their consumers. B2B2C mobile

performance requires a single point of control that unifies all advertising

data sources for clear line of sight to ROI. This requires illumination for

mission critical metrics like customer acquisition costs, lifetime value and

return on ad spend. App Annie Ascend aggregates your advertising data into one

organized system and takes complexity out of the equation.

”Ascend takes away the burden of integrating, maintaining and constantly

updating dozens of APIs, allowing us to focus on what matters: achieving our

KPIs and improving our campaigns. Thanks to the critical insights Ascend

provides, via it's well designed reporting tools, it has become an essential

part of our marketing analytics infrastructure," - Spiros Christakopoulos,

Director of Marketing, Reddit.

“We are proud to be the first company to offer a side-by-side mobile view of

both market data and your own analytics to maximize performance. App Annie

Ascend enables publishers and brands across the globe to easily aggregate

disparate advertising data sources, assemble them in to a single view and drive

actionable insights,” said Ted Krantz, CEO, App Annie.

"The combination of App Annie Intelligence and Ascend helps us to manage our

mobile product and advertising strategy in one place. Intelligence helps us to

detect trends and events in the market, identify great partners and this helps

us improve our player experience. Ascend is the best tool in the space to track

and monitor ad monetization, which helps us optimize our ad monetization every

day,” - Josh Yguado Co-founder, COO and President of Jam City.

To learn more about App Annie Ascend, visit www.appannie.com/ascend

About App Annie

App Annie is the industry's most trusted mobile data and analytics platform.

App Annie's mission is to help customers create winning mobile experiences and

achieve excellence. Founded in 2010, the company launched the first mobile

market data solution. In 2020, App Annie launched Ascend, an advertising

analytics solution, making it the first company in its space to offer a

side-by-side view of market data and companies’ own data to support

mission-critical business decisions. Together, these solutions comprise the

industry's most complete mobile performance platform. More than 1,100

enterprise clients and 1 million registered users across all geographies and

industries rely on App Annie to drive their mobile business. The company is

headquartered in San Francisco with 12 offices worldwide.

Photo - https://mma.prnewswire.com/media/1214194/App_Annie_Social_Ascend.jpg

Video - https://www.youtube.com/watch?v=S9ny2aPn9k4

Source: App Annie