AsiaNet 90290

ISTANBUL, June 24, 2021 /PRNewswire=KYODO JBN/--

Beko's innovative products reflect the brand's sustainability mission and use

recycled materials, bio-composites and detergent saving technologies for

sustainable living.

Beko, Europe's leading home appliance brand, believes that humans and the

planet are interconnected. To raise awareness of Beko's sustainability mission,

the brand held a virtual showcase of its eco-friendly appliances today with

Arcelik's CEO Hakan Bulgurlu, CMO Zeynep Yalym Uzun and CCO Ragyp Balcyoolu and

with a special guest from the World Business Council for Sustainable

Development, Brendan Edgerton, Circular Economy Director.  

During the launch, Beko shared a Europe-wide survey on people's attitudes and

concerns about sustainability, and unveiled seven sustainable products*

including a washing machine/washer dryer, oven, tumble dryer, refrigerator,

espresso coffee maker and dishwasher to help consumers reduce their impact on

the environment. The study, which was announced at Beko's online showcase of

seven eco-friendly home appliances, discovered that human environmental damage

is perceived as the most critical threat to a sustainable planet by all

respondents, followed by the plastic issue, then infectious diseases - which

may not have even made the list if these questions were asked two years ago.

Extreme weather comes next, followed by natural disasters, natural resource

crisis, biodiversity loss, food waste and lastly water stress.

Hakan Bulgurlu, CEO of Arcelik, Beko's parent company, said, "Our goals in

sustainability and our leading efforts in innovation are two great parts of the

same whole. Their evolution depends on each other. It is up to us to find

better, more environmentally conscious ways of conducting our lives. With a

series of eco-friendly Beko appliances, customers can now fully equip a

sustainable home."

Arcelik's CMO, Zeynep Yalym Uzun added "Beko's brand purpose is empowering

future generations to live healthier lives, which is only possible by living

more sustainably and working towards a healthier planet. All of our actions and

every product we use has an impact on nature. So, beyond this seven-product

portfolio, we are eager to adapt our existing technologies to make all our

appliances more environmentally friendly too. For Beko, this is only the

beginning."

"At Beko, we are passionate about democratizing technology, making it

affordable and ensuring that as many people as possible have access to it. By

integrating sustainability into our business model and throughout everything we

do, we strive to reduce human environmental damage by developing

high-performance, durable, affordable home appliances that are also

eco-friendly," said Arcelik's CCO Ragyp Balcyoolu.

Products with recycled materials for the planet:

EcoTub Washing Machine & Washer Dryer**

- Plastic waste transformed into a valuable alternative raw material

- Approximately up to 60 recycled 0.5L PET bottles used in the tubs of washing

machines and washer dryers on certain models

- Recycled PET flakes used along with other plastics and additives without an

effect on the tub's effective performance

- World's first example of this type of application in home appliances

- This eco-friendly new manufacturing method significantly lowers carbon

dioxide emissions

- Since the beginning of this project in 2017, 58 million plastic bottles have

been recycled with a reduction of CO2 emissions by almost 2,200 tons

EcoFiber Oven

- A sustainable material from recycled fishnet waste and industrial thread

waste

- 5% recycled fishnet waste and 65% industrial thread waste used in plastic

parts such as door decor plastic and display cover

- 50% of the BI Oven inner display cover made from industrial thread waste

GreenDry Tumble Dryer

- Uses recycled plastic in 15% of its plastic parts on average, including in

the water tank housing and back cover

- In the past two years, 2,420 tonnes of plastic were recycled for this cause

Products with bio-composites for the planet:

BioCycle Refrigerator

- Durable components composed of bio-based plastics

- Eggtrays made from eggshell wastes and bioplastics

- Each fridge's two eggtrays*** contain eggshell waste from 5 eggs.

- The fan cover is 100% bio-based plastics (33gr) from sustainable resources

such as corn starch or sugarcane

- The door seal is 25% bio-based (soybean oil) materials (195 gr)

BioCoffee Espresso Machine

- Developed with bio-composite technology

- Each espresso machine is made with five cups of coffee residue, reducing

carbon footprint by 5% in bio-composite parts

Product that reduces chemicals:

AutoDose Dishwasher

- AutoDose dispenses the right amount of detergent for sparkling clean dishes

every time

- In each wash, up to 28%**** less detergent used with AutoDose for a healthy

living on a healthy planet

*Product availability varies per market

** Current products available from the Cayyrova Washing Machine Plant are

8-9-10 kg 1400-1600 rpm WM and 8/5kg & 10/6 kg WD. The target is to expand PET

usage to other plants

***The number of egg trays can change according to the model

**** For lightly soiled dishes & gel detergent usage

Notes to Editor

Please find product images on this page

[https://www.arcelikglobal.com/en/beko-introduces-eco-friendly-appliances-for-a-

healthy-planet/ ].

About Beko:

Beko is the international home appliance brand of Arcelik. It offers product

lines that include major appliances, air conditioners and small appliances.

Beko is the leading freestanding home appliances brand in Europe in the white

goods sector and no.1 large home appliances brand in the UK. The brand FC

Barcelona's main partner, naming partner of Fenerbahce Men's Basketball Team

and official supplier of European League of Legends Championship (LEC).

Beko has been focusing on healthy living for years, raising awareness and

developing products that make healthy living possible and convenient. Now the

brand mission is 'healthy living is only possible on a healthy planet'. Every

action we take to be healthy depends on the planet's health as well. Beko is

committed to protecting our Mother Earth by designing and manufacturing

energy-efficient products and investing in resource efficiency in production.

Beko encourages its competitors to follow suit.

For more information or imagery, please contact: bekomsl@mslgroup.com

Photo -

https://mma.prnewswire.com/media/1550705/Arcelik_CEO_Hakan_Bulgurlu.jpg  

Photo -

https://mma.prnewswire.com/media/1550706/Arcelik_CMO_Zeynep_Yalim_Uzun.jpg  

Photo -

https://mma.prnewswire.com/media/1550707/Arcelik_CCO_Ragip_Balcioglu.jpg  

Photo - https://mma.prnewswire.com/media/1550708/Beko_BioCycle_Refrigerator.jpg

Photo - https://mma.prnewswire.com/media/1550709/Beko_EcoFiber_BI_Oven.jpg  

Photo -

https://mma.prnewswire.com/media/1550710/Beko_EcoTub_Washing_Machine.jpg  

Logo - https://mma.prnewswire.com/media/998182/Beko_Logo.jpg

SOURCE: Beko