Budweiser Launches The Energy Collective To Help Power the World with Renewable Electricity
PR95558
LEUVEN, Belgium, April 20, 2022 /PRNewswire=KYODO JBN/ --
-- The World's Leading Beer Company is Helping Provide Renewable Electricity to
Power Bars, Stadiums and Venues Around the World
Budweiser, an AB InBev global brand, today unveiled the global launch of The
Energy Collective to help provide renewable electricity to bars, music venues
and stadiums around the world. This launch follows and contributes to Budweiser
parent company AB InBev's recently announced ambition to achieve net zero
across its value chain by 2040.
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To date, the producers of Budweiser have converted more than 2,000 local pubs
in Brazil and Ireland to renewable electricity. In Brazil, renewable
electricity is supplied by Lemon Energy to business owners which has already
reduced carbon dioxide emissions by more than 291 tonnes annually. The Energy
Collective's ambition for Brazil is to have 250,000 locations converted to
renewable electricity by 2025, estimated to save 36,375 tons of carbon dioxide
equivalent (CO2e) per year, which is equivalent to removing 7,991 cars from the
road.
In 2015, Budweiser set out to brew every beer with 100% renewable electricity
by 2025, taking the first step to a brighter future. Having already reached
this goal in many markets, Budweiser is unveiling The Energy Collective to help
connect bars, music venues and stadiums around the world to renewable energy
sources. Budweiser's reach and resources, combined with its desire to make a
positive impact on the planet, led to the decision to brew all beers with
renewable electricity and the subsequent launch of The Energy Collective.
"Consumers crave a better world where the things they love are sustainable. The
Energy Collective is helping facilitate the powering of things people love with
renewable electricity, while helping close the gap between what consumers want
and what companies can do," said Todd Allen, Vice President Global Marketing at
Budweiser. "We're just getting started. Our bold dream is that every bar, venue
and stadium in the world that serves Budweiser would be powered by renewable
electricity."
Budweiser supports AB InBev's ambition to achieve net zero across its value
chain by 2040. As part of this, The Energy Collective will help enable pub
owners to reduce emissions by converting to 100% renewable electricity, and
help facilitate renewable electricity to those who may not have access at a
more affordable rate.
"When Budweiser decided to brew beer with renewable electricity, we knew there
was so much more we could be doing in the renewable space as a global brand.
Launching The Energy Collective allows us to help businesses around the world,
leveraging our scale to enable our customers to obtain more sustainable power
at more affordable rates," said Ezgi Barcenas, Chief Sustainability Officer at
AB InBev.
Energy bills are often one of the highest costs for bars. The Energy
Collective, in partnership with a local energy provider, could offer cost
savings while providing access to renewable energy infrastructure. The Energy
Collective will help advance Budweiser's mission of powering the things
consumers love with renewable electricity.
"By being connected to renewable electricity via local providers through The
Energy Collective, I've already been able to reduce my monthly electricity
costs by about 10 percent," said Will Morgan, General Manager of Jerry
Flannery's in Limerick, Ireland. "It's also been a conversation starter with
many of my customers to discuss the importance of renewable electricity and
creating a brighter future for us all."
The Energy Collective is now facilitating connection to renewable electricity
in select countries including Ireland and Brazil and will be piloting the
program in Colombia in 2022. Budweiser is exploring opportunities in additional
countries including the UK, Chile, Uruguay and more.
About Anheuser-Busch InBev and Budweiser
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the
New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a
future with more cheers. We are always looking to serve up new ways to meet
life's moments, move our industry forward and make a meaningful impact in the
world. We are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands Budweiser(R),
Corona(R) and Stella Artois(R); multi-country brands Beck's(R), Hoegaarden(R),
Leffe(R) and Michelob ULTRA(R); and local champions such as Aguila(R),
Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle Lite(R),
Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R), Victoria(R),
Sedrin(R), and Skol(R). Our brewing heritage dates back more than 600 years,
spanning continents and generations. From our European roots at the Den Hoorn
brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa
during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed and developing
markets, we leverage the collective strengths of approximately 169,000
colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's
reported revenue was 54.4 billion USD (excluding JVs and associates).
Budweiser is a medium-bodied, flavorful, crisp American-style lager. Brewed
with the best barley mallet and a blend of premium hop varieties, Budweiser is
an icon of optimism and celebration which is enjoyed in over 60 countries
around the world and is committed to brewing every Budweiser with 100%
renewable energy by 2025.
SOURCE Budweiser
CONTACT: Jeannie Houchins, +1 917 3747535, Jeannie.Houchins@ab-inbev.com;
Olivia Gust, +1 503 528 6768, BudGlobal@allisonpr.com
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