PR95891

LONDON, May 10, 2022 /PRNewswire=KYODO JBN/ --

--Corona Launches New Lightly Sparkling Drink with a Hint of Real Fruit Juice*

Worldwide

Today, Corona, an AB InBev global brand, announced the launch of Corona

Tropical, the brand's first lightly sparkling alcoholic drink made with a hint

of real fruit juice* available worldwide.  An inclusive beverage for consumers

who embrace the Corona lifestyle but are looking for an alternative to beer,

Corona Tropical is a highly refreshing new way to enjoy Corona. The newest

innovation by Corona is currently rolling out globally in China, Colombia,

Peru, Panama, Ecuador and the UK, with additional markets launching later this

year, starting with Canada.  

Photo - https://mma.prnewswire.com/media/1813427/Corona_Tropical.jpg

Logo - https://mma.prnewswire.com/media/1813428/Corona_Tropical_Logo.jpg

According to Research and Markets(

https://c212.net/c/link/?t=0&l=en&o=3530151-1&h=576547311&u=https%3A%2F%2Fwww.researchandmarkets.com%2Freports%2F5241139%2Fglobal-alcoholic-infused-sparkling-water-market%23tag-pos-18&a=%C2%A0Research+and+Markets

), the global alcoholic infused sparkling water market size is expected to

expand at a compound annual growth rate of 12% over the next several years. As

more consumers around the globe look for alternative, low-calorie beverages,

Corona created a product catered to consumers searching for that Corona

lifestyle, beyond beer. Corona Tropical is a refreshing alcoholic beverage with

no added sugar and less than 100 calories per can, available in several

tropical flavors. With Corona Tropical, Corona is expanding its global beverage

portfolio to offer a new, refreshing, and flavorful taste of paradise, by

developing a completely unknown category in some markets around the globe.

"Corona is a brand that was born from the tropics and as we encourage consumers

to embrace the lifestyle around the world, we're excited to offer a new Corona

beverage to those who love the brand but are looking for options outside of

beer," said Felipe Ambra, Global Vice President for Corona. "It is our mission

to bring paradise to people everywhere and our newest innovation does just

that. We created a more flavorful and very approachable alcoholic beverage so

that everyone can enjoy the feeling of paradise done the Corona way."

To highlight the natural taste from real fruit juice*, Corona will install

pickable, real fruit billboards in select cities, starting in London and

expanding around the world in May, giving locals a chance to immerse themselves

in both the taste and feel of a tropical paradise. The real fruit billboards

will allow consumers to pick fruit straight from the ad and enjoy a slice in

their own Corona Tropical sample in a nearby, relaxing tropical oasis. And some

lucky Corona Tropical consumers will even have the opportunity to enjoy their

next Corona Tropical in the ultimate real-life paradise destination, Corona

Island – to truly unplug from reality and reconnect with nature. For a chance

to win a trip for themselves and a friend, Corona Tropical drinkers in

participating markets can share a photo on Instagram or Twitter enjoying Corona

Tropical, follow @corona and include #NewCoronaTropical or #NuevaCoronaTropical

for a chance to win. Promotion will kick off in select markets this month for

two weeks starting in the UK on May 10.

In the UK, Corona Tropical is 4.5% ABV and available in three flavors – Guava &

Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. In Latin American

markets, Corona Tropical is 4.2% ABV and available in four flavors – Lemon &

Lime, Grapefruit & Lime, Pineapple Mango & Lime, and Strawberry Cherry & Lime.

Corona Tropical is always enjoyed with Corona's classic lime ritual. Pricing

and availability vary by market.

For more information about Corona Tropical please follow along on Twitter

@corona(

https://c212.net/c/link/?t=0&l=en&o=3530151-1&h=3946308916&u=https%3A%2F%2Ftwitter.com%2Fcorona&a=%40corona

).

*fruit juice from concentrate

About Corona Global

Born in Mexico, Corona is the leading beer brand in the country, the most

popular Mexican beer worldwide exported to more than 180 countries. Corona

Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona

is a pioneer in the beer industry by being the first to use a transparent

bottle showcasing its purity and high quality to the world. The artwork found

on the bottle is painted, highlighting our commitment to quality in our

packaging and our Mexican heritage. No Corona is complete without the lime.

Naturally adding character, flavor and refreshment, the lime ritual is an

integral part of delivering an experience that is truly unique to Corona. The

brand is synonymous with the beach and celebrates time outdoors. It invites

people to pause, relax and enjoy the simple pleasures of life.

Corona has an ongoing commitment to reducing plastics. Since its partnership

with Parley for the Oceans in 2017, they have exceeded its mission to protect

100 islands before 2020, and continue to deploy consistent global clean-up

efforts.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in

Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South

Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the

New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a

future with more cheers. We are always looking to serve up new ways to meet

life's moments, move our industry forward and make a meaningful impact in the

world. We are committed to building great brands that stand the test of time

and to brewing the best beers using the finest ingredients. Our diverse

portfolio of well over 500 beer brands includes global brands Budweiser(R),

Corona(R) and Stella Artois(R); multi-country brands Beck's(R), Hoegaarden(R),

Leffe(R) and Michelob ULTRA(R); and local champions such as Aguila(R),

Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle Lite(R),

Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R), Victoria(R),

Sedrin(R), and Skol(R). Our brewing heritage dates back more than 600 years,

spanning continents and generations. From our European roots at the Den Hoorn

brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co

brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa

during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil.

Geographically diversified with a balanced exposure to developed and developing

markets, we leverage the collective strengths of approximately 169,000

colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's

reported revenue was 54.3 billion USD (excluding JVs and associates).

SOURCE: ALLISON+PARTNERS NEW YORK

Contacts: Media, Jeannine Houchins, RD, Tel: +1 917 374 7535, Email:

media@ab-inbev.com; Julia Shapiro, Tel: +1 818 522 4984, Email:

coronaglobal@allisonpr.com