PR96182

TOKYO, May 25, 2022 /PRNewswire＝KYODO JBN/ --

Today, the global leader in Go-to-Market Security, CHEQ [

https://c212.net/c/link/?t=0&l=en&o=3546784-1&h=3065840510&u=https%3A%2F%2Fcheq.ai%2F&a=CHEQ

], released data that shows 34% of direct website visits in Japan comes from a

bots or fake user. This rate is higher than the APAC region at-large, which

typically experiences 21% bot traffic from organic and direct sources.

Globally, the percentage of invalid traffic from these sources hovers around

27%.

Photo -

https://mma.prnewswire.com/media/1825041/1_in_3_website_visitors_in_Japan_is_a_bot.jpg

The fake traffic revealed by CHEQ is comprised of various types of online

threats including: harmful scrapers, account hackers, click farms, as well as

malicious human activity. The company detected invalid traffic by analyzing

websites from 12,000+ customers, and applying thousands of cybersecurity

challenges to test whether each user had the intent and ability to make

purchases and engage with the website in meaningful ways, or if they were a bad

actor.

"Our studies have revealed that Japan websites are particularly at risk for

invalid activity," said Kazuki Fuse, Managing Director of Japan at CHEQ. "While

all websites in all regions can fall victim to the Fake Web, certain regions

and industries experience higher rates of invalid activity. This data suggests

that those doing business in Japan should pay close attention to activity on

their sites and be aware of any unusual site visitor actions."

This data was released as part of a larger report [

https://c212.net/c/link/?t=0&l=en&o=3546784-1&h=3507754595&u=https%3A%2F%2Fcheq.ai%2Fwp-content%2Fuploads%2F2022%2F05%2FThe-Impact-of-Invalid-Traffic-on-Marketing-2.pdf&a=larger+report

] on the state of the Fake Web, and how it impacts marketers and go-to-market

teams. The report covered the rates and impact of invalid traffic in various

regions, from a variety of sources, and within several different industries.

The report also found that the APAC region generally experiences higher rates

of invalid traffic than the EMEA region, which sees about 12% fake traffic from

organic and direct sources.

Media contact:

Kerry Coppinger

Senior Manager, Brand Marketing @ CHEQ

kerry.c@cheq.ai

SOURCE CHEQ