GWM Holds POER Fan Festival 2022, Sharing Full-scenario Pickup Life with Global Users
PR97530
BAODING, China, Aug. 23, 2022 /PRNewswire=KYODO JBN/ --
On August 18, GWM held POER Fan Festival 2022 in Guilin city, Southwest China,
to celebrate the brand's third anniversary and demonstrate the charm of
full-scenario pickup life to international users.
GWM invited many experts, media and users from the fields of off-road,
modification and outdoor sports to witness this essential moment with POER's
global fans. The company also meticulously set up a variety of special
activities, such as off-road test drives, mountaineering academies and
modification exhibitions.
Haobao Zhang, CEO of GWM PICKUP, said, "GWM PICKUP adheres to category
innovation and co-creation with global users. Through the third anniversary,
users around the world will learn about GWM POER and enjoy the full-scenario
pickup life."
Diversified off-road test drive scenarios help drivers to experience the
strength of GWM POER in all travelling scenarios. The test drive was held at
Jinlong International Circuit in Guilin and included various challenging
experience items, such as off-road towing, driving on a gravel road and driving
uphill. When towing a camper, GWM POER offered sufficient and reliable power to
test drivers and facilitated them to handle tough driving conditions.
In the interactive area of the mountaineering academy, the rock climbing
program attracted many climbing enthusiasts to experience. GWM POER invited a
number of professional instructors to introduce protective measures and
climbing skills and provide guidance for users in climbing. This activity well
matches the excellent performance and the concept of challenging the limits of
the product, giving users an amazing and interesting outdoor experience.
GWM POER also set up a pickup modification exhibition, which provides
opportunities for modified car enthusiasts to compete and communicate. The
exhibition attracted many car owners and fans. Users showed their fantastic
modified cars and shared modification ideas and products to create an
enthusiastic atmosphere for modified cars.
During the event, GWM POER officially launched the 2.0 era of the brand and
announced its commitment to establish a global user brand. The large-size and
high-performance luxury pickup of GWM POER also officially started a campaign
to invite the netizens to suggest a global name.
To offer more diverse new experiences for users and fans, POER-SPACE, the
world's first high-end pickup flagship dealership of GWM POER, will officially
open on August 25 this year.
Actually, GWM POER has made outstanding achievements in the global market in
the past three years since its launch. As of now, it has entered more than 50
countries in the world, with total sales exceeding 300,000 units.
"GWM POER will keep developing high-end premium models to bring a brand-new,
intelligent, luxurious and comfortable experience to global users", said Haobao
Zhang.
GWM plans to promote two new models, POER off-road edition and Jingangpao (for
Chinese market) to the global market successively to bring more customized
product experiences to users worldwide.
SOURCE GWM
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=427918
Caption: GWM Holds POER Fan Festival 2022, Sharing Full-scenario Pickup Life with Global
Users
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。